In this episode, we delve into the most recent and exciting developments from Amazon. Discover the enhancements to Brand Tailored Promotions, allowing you to target high-intent customers post-Prime Day.
Learn about Alexa's generative AI upgrades, revolutionising the shopping experience with intuitive and personalised features. We also discuss the impact of separate listings and variations on ad performance, and the major updates from Amazon Ads unveiled at Cannes.
Additionally, explore the new look of Amazon's SERP badges, the innovative Image Generator API, and strategies to reach Prime Day shoppers using AMC and DSP.
Tune in for all these insights and more to stay ahead in the e-commerce world.
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Welcome to the Amazon Community Updates, where we bring you the latest news and developments from the world of Amazon. Today we'll be discussing several exciting updates that will help you stay ahead in the e-commerce game. Let's dive right in.
Update 1: Brand Tailored Promotions Upgrade
Amazon's Brand Tailored Promotions has received a significant upgrade, allowing sellers to exclude specific ASINs. This enhancement enables you to target high-intent customers post-Prime Day by setting up promotions for the same products. Focus on Brand Cart Abandoners from the last 90 days and offer at least a 10% discount to drive conversions.
Update 2: Alexa's Generative AI Upgrades
Alexa's generative AI upgrades are set to revolutionise Amazon shopping. The enhanced features include a more intuitive user experience, voice-activated shopping, and personalised recommendations. The revamped Alexa aims to set a new standard in personalised e-commerce, making shopping more seamless and tailored to individual preferences.
Update 3: Separate Listings and Variations Impact Ad Performance
It's important to note that separate listings and variations on Amazon can impact your ad performance. Separate listings offer more visibility, while variations may limit it. Using the same keywords won't cause internal bid competition, but having multiple accounts might. Consider account consolidation to avoid internal competition and streamline your advertising efforts.
Update 4: Amazon Ads Major Updates at Cannes
Amazon Ads unveiled major updates at Cannes, introducing Ad Relevance, which uses AI to target audiences without third-party cookies, streamlining media buying. Amazon's partnership with Omnicom integrates ad signals for comprehensive performance metrics. Additionally, GenAI tools enhance ad creatives, offering quick, high-quality solutions for advertisers.
Update 5: Amazon's SERP Badges New Look
Amazon's SERP badges, including Amazon's Choice and Bestseller, have a new look. This update impacts how these badges appear in search results, potentially influencing customer decisions and enhancing product visibility.
Update 6: Amazon's Image Generator API
The new Amazon Image Generator API is revolutionising creative production. According to Pacvue, this AI tool has increased ROI, reduced costs, and enabled faster testing, significantly enhancing branded imagery and boosting conversions for sellers.
Update 7: Reach Prime Day 2023 Shoppers with AMC & DSP
To capitalise on Prime Day 2023 shoppers, utilise Amazon Marketing Cloud and Demand-Side Platform. Use AMC’s Solutions Program to filter Prime Day dates, create high-value lookalike audiences, and launch DSP campaigns. Remarketing with strong offers on Prime Day 2024 can maximise your sales potential.
That's it for this episode. We offer expert Amazon ad management from a team handling 200 Million Dollars per year in advertising, delivering top-notch results. Enjoy unlimited designs with our flat-fee subscription, crafted by ex-Amazon pros. Our Amazon Design Kit provides 30,000+ examples and templates for quick, effective creativity. Plus, stay informed with our curated industry news feed accessible via RSS. Use these services to boost your Amazon success.
