The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive
Conversations to help your business grow and thrive — like having your own board of expert advisors in your pocket.
The Business Behind Your Business is the go-to podcast for small business owners who want practical guidance, clearer decision-making, and strategies that actually work in the real world.
Hosted by Paul Sweeney, each 15–30 minute episode takes you behind the scenes of how small businesses grow, lead teams, manage money, and solve the problems that keep owners up at night. Whether you’re running a team of one or twenty, you’ll find relatable stories, expert insights, and tools you can put into action straight away.
From improving cash flow and pricing for value to building systems, reducing overwhelm, and preparing for long-term success, our guests share straightforward advice without the jargon.
What you’ll learn:
* How small businesses make money — and where they lose it
* Leadership and team-building strategies that actually work
* Smart marketing ideas for busy owners
* Financial planning and forecasting explained simply
* How to scale without burning out
* What successful businesses do differently behind the scenes
If you want your business to run better, grow stronger, and give you more freedom, this show gives you the practical steps and confidence to make it happen — one smart decision at a time.
Subscribe and join thousands of business owners who are building better businesses, not just bigger ones.
The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive
Using Events to Promote Your Business
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Events have long been a go-to strategy for businesses aiming to showcase their products or services. However, it's not uncommon for these efforts to fall flat despite the considerable investments of time, effort, and money.
In this episode we address the questions of:
- How can we turn the tide and make our events successful?
- How do we extract real value from hosting these gatherings?
- And most importantly, how can we use events as part of our business growth strategy?
We are joined by Celia Wouters, Managing Director of Events Outsourced. Celia looks at what makes a successful event, plus some common mistakes small businesses make. Celia offers some great strategies to help businesses make the most out of their events.
How do we make the event worth the time, effort and cost that we put into it?
Celia Wouters is an event management professional who has worked in the events industry for 16 years. Her prior positions have seen her employed on all sides of events – Events Agency, “In-house” company Events Manager and Venue side – which gives her a well rounded view of all aspects of events and enables her to further assist her clients.
Celia founded Events Outsourced in 2016 from her passion to create engaging and polished events. In the early days Events Outsourced was a “one-woman band” but has grown throughout the years. We now employ a team of events professionals who all share Celia's passion for events.Providing a flexible and personalised service to our clients, we aim to ensure that the events process is strategic yet stress free.
At the heart of it, Events Outsourced is a corporate event planning agency who care for our clients and our environment. Partnering with us will provide you with a strategic approach to events. With the additional bonus of knowing you are supporting a small business to succeed. Ensure your next event is both strategically driven and planned to perfection.
Links:
www.eventsoutsourced.com.au/
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