The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive
Conversations to help your business grow and thrive — like having your own board of expert advisors in your pocket.
The Business Behind Your Business is the go-to podcast for small business owners who want practical guidance, clearer decision-making, and strategies that actually work in the real world.
Hosted by Paul Sweeney, each 15–30 minute episode takes you behind the scenes of how small businesses grow, lead teams, manage money, and solve the problems that keep owners up at night. Whether you’re running a team of one or twenty, you’ll find relatable stories, expert insights, and tools you can put into action straight away.
From improving cash flow and pricing for value to building systems, reducing overwhelm, and preparing for long-term success, our guests share straightforward advice without the jargon.
What you’ll learn:
* How small businesses make money — and where they lose it
* Leadership and team-building strategies that actually work
* Smart marketing ideas for busy owners
* Financial planning and forecasting explained simply
* How to scale without burning out
* What successful businesses do differently behind the scenes
If you want your business to run better, grow stronger, and give you more freedom, this show gives you the practical steps and confidence to make it happen — one smart decision at a time.
Subscribe and join thousands of business owners who are building better businesses, not just bigger ones.
The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive
Adapt or Vanish: Navigating Business Disruption in the Age of AI
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What should business owners do when new technology threatens to derail their business? Close down or find a new path?
This was the dilemma experienced by professional copywriter Leanne Shelton (Write Time Marketing). With the avalanche of artificial intelligence taking over much of content creation, Leanne made the challenging decision to pivot her business and embrace AI by becoming an expert on ChatGPT and AI. Now, Leanne is using her writing expertise to help other businesses navigate the treacherous waters of 'bad content' as they jump onto AI to create their own marketing messages. By being adaptable, new avenues have opened up for Leanne.
Find out how your mindset can help you be flexible in your business planning and in dealing with challenges. Your ability to pivot your business can determine your future success.
Leanne Shelton is an international ChatGPT trainer, keynote speaker, and human copywriter.
With her 9-year-old SEO copywriting agency, Write Time Marketing, struggling to convert in a tough economic climate, Leanne made the ultimate business pivot in May 2023. She decided to embrace (not escape) her shiny, new, and free competitor, ChatGPT.
Leanne quickly became a sought-after keynote speaker for summits and conferences, with multiple requests to run webinars, workshops, one-on-one sessions, and in-house organisational training. She now runs ‘The AI DIY Club’ membership, offering small business owners a safe space to explore and experiment with AI tools and prompts every week.
Featured in The Australian, ABC News, 6PR Perth Radio, Disrupt Radio, and various podcasts, she’s recognised as an AI Expert by LinkedIn Australia editors and Kate Toon’s Digital Marketing Collective Membership. In addition, Leanne hosts ‘The AI Train’ Podcast (formerly co-hosted with Tim King).
Outside of work life, Leanne is a newly converted running enthusiast, lover of dance, occasional yogi and meditator, engrossed reader of business books and psychological thrillers, a dedicated wife, and frazzled mum to two daughters.
leanne@writetimemarketing.com.au
https://thebusinessbehindyourbusiness.com/
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