The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive
Conversations to help your business grow and thrive — like having your own board of expert advisors in your pocket.
The Business Behind Your Business is the go-to podcast for small business owners who want practical guidance, clearer decision-making, and strategies that actually work in the real world.
Hosted by Paul Sweeney, each 15–30 minute episode takes you behind the scenes of how small businesses grow, lead teams, manage money, and solve the problems that keep owners up at night. Whether you’re running a team of one or twenty, you’ll find relatable stories, expert insights, and tools you can put into action straight away.
From improving cash flow and pricing for value to building systems, reducing overwhelm, and preparing for long-term success, our guests share straightforward advice without the jargon.
What you’ll learn:
* How small businesses make money — and where they lose it
* Leadership and team-building strategies that actually work
* Smart marketing ideas for busy owners
* Financial planning and forecasting explained simply
* How to scale without burning out
* What successful businesses do differently behind the scenes
If you want your business to run better, grow stronger, and give you more freedom, this show gives you the practical steps and confidence to make it happen — one smart decision at a time.
Subscribe and join thousands of business owners who are building better businesses, not just bigger ones.
The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive
Mastering Business Storytelling with Video Marketing
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Are you struggling to make your business stand out online? Not sure how to connect with your audience in a way that builds trust and drives results? In this episode, we dive into a powerful marketing tool that’s often underutilized—storytelling through video. Whether you're camera-shy or already dabbling in content creation, this conversation will help you better understand how to use video to authentically communicate your value, attract the right clients, and build long-term credibility.
Host Paul Sweeney is joined by Dave Power, founder of Power Creative, who brings over 25 years of experience helping businesses—from start-ups to global brands—craft compelling stories through video. Together, they explore the real power behind video marketing: not just fancy visuals, but authentic storytelling that reflects who you are and what your business stands for.
Key takeaways include:
- Why planning your video content matters more than expensive gear
- How to balance polished, professional videos with real-time, self-made content
- The importance of customer testimonials and case studies
- The role of storytelling in building trust and driving business growth
- Common mistakes to avoid (like trying to do it all yourself!)
If you're ready to stop blending in and start showing your brand’s true value—this is the episode you’ve been waiting for. Visit Power Creative to learn more about Dave and his team's work, and explore the resources and examples available on their website.
Dave Power Power Creative are producers of video content for brands and businesses, globally & locally.
With an in-depth industry experience since 2001, the company founded by Dave Power has led to clients ranging from the individual looking to produce philanthropist media content, a family heritage documentary through to commercial and scalable internal corporate comms video content.
Their portfolio covers a range of sizes in business, from a smaller business through to clients such as Wesfarmers, Mirvac and Rare Cancers Australia.
You can view their portfolio of work here: powercreative.com.au
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