Amy Welsh, Experiential Marketing: In It For The Fun (S3 E23) Artwork

Kites and Strings

Kites and Strings is a podcast about creativity, living creatively and excelling in the process. Co-Hosts, Steve and Catherine are both registered art therapists and licensed clinical professional counselors in Chicago and New York City, repectively. They talk a smidge about their practices, but they mostly discuss the processes of maintaining and balancing a creative life. Guests, who have found their own successes in these edeavors are also routinely featured.

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Kites and Strings

Amy Welsh, Experiential Marketing: In It For The Fun (S3 E23)

March 19, 2023 • Steve Ploum, Catherine Chinnock / Amy Welsh • Season 3 • Episode 23

In this episode we visit with Amy Welsh. When she is not engaging in one of her hobbies, like circus arts or arial arts with Catherine in New York City, she is an experiential marketer. Didn't realize there was such a job? You're not alone, but it's pretty evident, especially after talking with Amy, that it's a blast and that it certainly calls for creative approaches. If you have any questions about whether an experiential marketer needs to be fun and bring an ability to connect and engage with the public, a quick listen to this episode will answer those questions. Amy is down-right fun and really seems to enjoy her job. Hang tight, as we learn about some of Amy's most memorable jobs like liberating dreamers from Corvettes at auto shows, organizing flash mobs, and engaging in guerilla marketing on the streets, to name just a few.

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