Battle Creek Chamber of Commerce President Kara Beer joins Community Matters on "Small Business Saturday" to talk about the origins of the post-Black Friday retail theme.

With Black Friday shopping mostly focused on larger national on-site and online retailers, the "Shop Small" effort the following day encourages holiday shoppers to make a conscious effort to support smaller, local retailers.

Beer says more than 80 percent of the Battle Creek Chamber of Commerce membership is considered a small business.

Episode Resources
Battle Creek Chamber website

ABOUT COMMUNITY MATTERS

Former WBCK Morning Show host Richard Piet (2014-2017) returns to host Community Matters, an interview program focused on community leaders and newsmakers in and around Battle Creek. Community Matters is heard Saturdays at 8:00 AM and PM Eastern on WBCK-FM (95.3) and anytime at battlecreekpodcast.com.

Community Matters is sponsored by Lakeview Ford Lincoln.

Battlecreekpodcast.com and The Richard Piet Show are Livemic Communications podcasts. Livemic Communications helps businesses, organizations and entrepreneurs create customized, purposeful podcast content.