#220 Building an AI Video Localization Startup with Supernative Co-founder Paul Ghio
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#220 Building an AI Video Localization Startup with Supernative Co-founder Paul Ghio
Aug 07, 2024
Slator

Paul Ghio, Co-founder of AI video localization startup Supernative, joins SlatorPod to talk about how language AI is reshaping how we create and consume content globally.

Paul shares how his passion for helping creators and his experience with internationalization at Shutterstock and Yelp led him to start Supernative, with a mission to democratize video localization using AI.

The Co-founder outlines Supernative's technology stack, which includes well-known models like Whisper for speech-to-text, ChatGPT for translation, and ElevenLabs for speech generation. He highlights the importance of improving these core capabilities, such as voice cloning and lip-syncing, to deliver high-quality dubbing at a competitive cost. 

Paul discusses the current landscape and challenges of the AI localization market. He notes that while there is significant interest and potential in AI-driven localization, retaining users remains a challenge due to the novelty factor wearing off. 

He elaborates on Supernative's strategy to introduce collaborative features to better align with the workflows of content creators and businesses, which could be a more sustainable strategy for user retention and growth.

Paul also touches on their long-term vision, including more comprehensive localization tools that cater to cultural and contextual nuances, and the possibility of localizing video content itself.

Episode Artwork #220 Building an AI Video Localization Startup with Supernative Co-founder Paul Ghio 44:40 Episode Artwork #219 PR Wars over LLM Translation Quality 32:27 Episode Artwork #218 How Large Language Models Replace Neural Machine Translation with Unbabel’s João Graca 44:59 Episode Artwork #217 Legal Battles, Bankruptcies, Acquisitions, and AI Interpreting Guidelines 30:10 Episode Artwork #216 Josh Goldsmith on How Language Experts Become Successful 44:12 Episode Artwork #215 Humanless LSP as a Fun Weekend Project 34:23 Episode Artwork #214 Terra Translations CEO Marina Ilari on Why Game Localization Is Her Passion 34:13 Episode Artwork #213 Phrase CEO Georg Ell on the Arms Race in Language Technology 47:48 Episode Artwork #212 TRSB CEO Mary Kazamias on Leading Canada’s Largest Language Service Provider 29:09 Episode Artwork #211 How Many Translation and Interpreting Jobs Will There Be in the Future? 31:10 Episode Artwork #210 The Future of Language Jobs with tbo.'s Charles Campbell 45:17 Episode Artwork #209 Sourcing Language Data from the Four Corners of the Earth with XRI Global’s Daniel Wilson 34:56 Episode Artwork #208 The Normalization of Language AI 32:21 Episode Artwork #207 The Art and Business of Literary Translation with Dr. B.J. Woodstein 42:42 Episode Artwork #206 Video Highlight’s Founder on How LLMs Enable New Ways to Engage with Video Content 46:26 Episode Artwork #205 Deluxe’s Chris Reynolds on Dubbing, Subtitling, and Localization for Hollywood 46:23 Episode Artwork #204 Language Network CEO Jordan Evans on Sales Tactics and Growth Through M&A 44:06 Episode Artwork #203 The Top 50 Language AI Companies to Watch in 2024 39:17 Episode Artwork #202 Insider Reveals Super Agency May Plan Multi-Billion Dollar IPO 24:54 Episode Artwork #201 Ranking the World’s Largest Translation and Localization Companies 24:18 Episode Artwork #200 Why Anja Jones Put Social Responsibility at the Core of Her Language Service Provider 45:22 Episode Artwork #199 The State-of-the-Art in Machine Translation with Language Weaver’s Bart Maczynski 39:18 Episode Artwork #198 Implementing Language AI in the Enterprise with Translated’s John Tinsley 46:50 Episode Artwork #197 Machine Translating a President 19:19 Episode Artwork #196 Translation and Localization in the New OpenAI GPT Store 26:05