Through The Marketing Lens
A podcast designed especially for creative female entrepreneurs who want to launch, grow and scale their businesses. We serve up real tips and tools that ACTUALLY WORK in the modern digital marketing world. Ultimately, profitable business comes down to a few key components: business foundation (what you do and who you are as a business), organization (streamlined processes, systems, etc.) and killer marketing strategies. Katrina Aronson, an entrepreneur turned business and marketing strategy coach, is showing up every single week with short and sweet episodes about what is working or not working for her business and her clients. You are welcomed behind the curtain of other business strategies. Once a month, Katrina will welcome another entrepreneur onto the podcast for an interview to get their insights and business tips. Our goal is to give you some golden nuggets to implement in your business, always looking through the marketing lens. Katrina has owned businesses -- brick and mortar and online -- and understands the things that work and the strategies that fall flat. More importantly, Katrina understands why! Working with dozens (and dozens) of women one-on-one in her business coaching and in partnership, her knowledge runs deep. Katrina wants to share that with you so your business can thrive and grow smoothly.
Through The Marketing Lens
How Smells can affect your brand
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Katrina Aronson
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Season 3
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Episode 64
What does smell have to do with my brand? A LOT! There’s a lot of missed opportunities when it comes to tapping into the five senses of buyers within marketing.
As you may already know from previous episodes, I look at marketing from a DIFFERENT perspective. I don’t just blindly watch and follow trends, I learn the psychology behind what’s working. And I always go a bit further into the brain-science behind it.
The benefit of this is you will learn how to apply these strategies and establish a brand that STANDS out when tapping into the five senses. Like many large businesses do to keep them top of mind and create a brand experience.
This week’s episode of Through The Marketing Lens, we are diving deep into:
- How our senses influence our emotions and bypass conscious thought
- Using the five senses to create a memorable brand experience
- Examples of how to tap into the five senses in your marketing
- The impact of using smell in your perceived brand value
Links:
- Connect with Katrina on Instagram @katrinaaronson_consulting
- Book a FREE consultation with Katrina: www.katrinaaronson.com/book
- Email us at: admin@katrinaaronson.com
- Visit our website: www.katrinaaronson.com
