Marketing like Apple – What’s Different? Artwork

Through The Marketing Lens

A podcast designed especially for creative female entrepreneurs who want to launch, grow and scale their businesses. We serve up real tips and tools that ACTUALLY WORK in the modern digital marketing world. Ultimately, profitable business comes down to a few key components: business foundation (what you do and who you are as a business), organization (streamlined processes, systems, etc.) and killer marketing strategies. Katrina Aronson, an entrepreneur turned business and marketing strategy coach, is showing up every single week with short and sweet episodes about what is working or not working for her business and her clients. You are welcomed behind the curtain of other business strategies. Once a month, Katrina will welcome another entrepreneur onto the podcast for an interview to get their insights and business tips. Our goal is to give you some golden nuggets to implement in your business, always looking through the marketing lens. Katrina has owned businesses -- brick and mortar and online -- and understands the things that work and the strategies that fall flat. More importantly, Katrina understands why! Working with dozens (and dozens) of women one-on-one in her business coaching and in partnership, her knowledge runs deep. Katrina wants to share that with you so your business can thrive and grow smoothly.

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Through The Marketing Lens

Marketing like Apple – What’s Different?

January 24, 2023 • Katrina Aronson • Season 3 • Episode 72

Ready to have your mind blown? I am going to share a case study that will do just that! We are going to learn how brands like Apple, Coke, Disney – how they have created brands that are just different.

You are going to learn the key to their magnetic differences, and how to actually apply some of this to your brand throughout your marketing.

What we know today is far more than we have ever known before because we have new tools to actually investigate – so not only listening to what people are saying about those brands, but actually how they are feeling. This is some cool science meets marketing and I am super excited to share it!

Are you intrigued yet? Listen to this episode to find out how this eye opening case study shows us how brands like Apple use this information to create compelling marketing strategies!

In this episode of Through The Marketing Lens, you will hear:

The case study behind magnetic marketing of brands like Apple
How the results of brain scans actually differ based on brands
What Apples does differently to stand out and create connection
How to apply this information to your own business

So if you’re on the fence about listening to this episode, give it a go — I promise, if you struggle with creating deep connections with your consumers, you’ll thank me later.

Links mentioned in this episode:

Download the workbook: www.katrinaaronson.com/marketingtrends

Links:

Connect with Katrina on Instagram @katrinaaronson_consulting
Book a FREE consultation with Katrina: www.katrinaaronson.com/book
Email us at: admin@katrinaaronson.com
Visit our website: www.katrinaaronson.com

People on this episode

Katrina Aronson

Host