Through The Marketing Lens

A podcast designed especially for creative female entrepreneurs who want to launch, grow and scale their businesses. We serve up real tips and tools that ACTUALLY WORK in the modern digital marketing world. Ultimately, profitable business comes down to a few key components: business foundation (what you do and who you are as a business), organization (streamlined processes, systems, etc.) and killer marketing strategies. Katrina Aronson, an entrepreneur turned business and marketing strategy coach, is showing up every single week with short and sweet episodes about what is working or not working for her business and her clients. You are welcomed behind the curtain of other business strategies. Once a month, Katrina will welcome another entrepreneur onto the podcast for an interview to get their insights and business tips. Our goal is to give you some golden nuggets to implement in your business, always looking through the marketing lens. Katrina has owned businesses -- brick and mortar and online -- and understands the things that work and the strategies that fall flat. More importantly, Katrina understands why! Working with dozens (and dozens) of women one-on-one in her business coaching and in partnership, her knowledge runs deep. Katrina wants to share that with you so your business can thrive and grow smoothly.

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Through The Marketing Lens

Creating Consistent Content for Your Brand

February 19, 2024 • Katrina Aronson • Season 4 • Episode 79

About Today’s Episode:

In today’s episode of TTML, your go-to podcast for female entrepreneurs on the rise, host Katrina Aronson, a seasoned marketing strategist, dives into the pivotal topic of creating consistent content for your brand. As we navigate the complexities of engaging the right audience and maintaining consistency without burnout, Katrina shares invaluable insights and strategies for restructuring and optimizing your content creation process. This episode is a goldmine for anyone looking to elevate their brand's content game in 2024, from small business owners and consultants to online business mavens and service-based entrepreneurs. Get ready to be empowered to stop planning and start executing with real, actionable steps.

Topics Discussed:

The Importance of Content: Unpacking why content is a crucial, cost-effective marketing strategy and how it compares to traditional marketing avenues.
Beyond Social Media: Exploring diverse content platforms, from email marketing and blogs to YouTube and podcasts, and how to leverage them to attract, nurture, and convert your audience.
Creating a Sustainable Content Strategy: Practical steps to show up for your audience without overwhelming yourself or your team, including identifying the right platforms and establishing a consistent posting schedule.
Maximizing SEO: Integrating SEO into your content strategy to enhance visibility and drive traffic to your website.
A Foolproof System for Content Creation: Katrina’s speed version of her proven content creation process that applies across industries and business stages, including tips on repurposing content and creating an interconnected content ecosystem.

Resources Mentioned:

Email Marketing Platforms: Explore cost-effective solutions for reaching your audience.
SEO Tools and Tips: Enhance your website's visibility with strategic SEO practices.
The Content Blueprint: https://www.katrinaaronson.com/tcbpurchase?lid=87

What To Do Next:

Stay Connected: Subscribe to TTML to never miss an episode filled with actionable marketing insights.
Share the Love: Found value in today’s episode? Share it with a fellow female entrepreneur who could benefit from these strategies.
Give Us a Shoutout: Loved today’s episode? Please leave us a 5-star review on your favorite podcast platform. Your support fuels our mission!
Reach Out: Have questions, ideas, or want to join the conversation? Email us at admin@katrinaaronson.com.
Call to Action: Don’t just dream about consistent content creation; make it a reality. Start implementing Katrina’s strategies today and watch your brand flourish. For more insights and personalized advice, sign up for our newsletter.

Shareable Episode Link: https://www.katrinaaronson.com/podcast

Thank you for tuning in! Remember, it’s not just about creating content; it’s about creating content that resonates and converts.

Links:

Connect with Katrina on Instagram @katrinaaronson_consulting
Book a FREE consultation with Katrina: www.katrinaaronson.com/book
Email us at: admin@katrinaaronson.com
Visit our website: www.katrinaaronson.com

People on this episode

Katrina Aronson

Host