Through The Marketing Lens
A podcast designed especially for creative female entrepreneurs who want to launch, grow and scale their businesses. We serve up real tips and tools that ACTUALLY WORK in the modern digital marketing world. Ultimately, profitable business comes down to a few key components: business foundation (what you do and who you are as a business), organization (streamlined processes, systems, etc.) and killer marketing strategies. Katrina Aronson, an entrepreneur turned business and marketing strategy coach, is showing up every single week with short and sweet episodes about what is working or not working for her business and her clients. You are welcomed behind the curtain of other business strategies. Once a month, Katrina will welcome another entrepreneur onto the podcast for an interview to get their insights and business tips. Our goal is to give you some golden nuggets to implement in your business, always looking through the marketing lens. Katrina has owned businesses -- brick and mortar and online -- and understands the things that work and the strategies that fall flat. More importantly, Katrina understands why! Working with dozens (and dozens) of women one-on-one in her business coaching and in partnership, her knowledge runs deep. Katrina wants to share that with you so your business can thrive and grow smoothly.
Through The Marketing Lens
What is Content Marketing?
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Katrina Aronson
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Season 2
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Episode 59
This week on Through The Marketing Lens, we are re-sharing a highly-rated episode from 2021 all about content marketing. You will learn:
- What content marketing really is
- How content marketing will help your business
- Five different ways that you can implement content marketing into your overall marketing strategy
We’re talking about:
- Content marketing as a strategy (AKA not just an occasional post on social media)
- Using podcasting, blogging, video content, social media graphics, and books to get your knowledge out there
- Why content marketing works from a psychological perspective and the statistics that back this up
- Picking the platforms that you will show up on based on where your ideal client is
- How to determine what kind of content you should be sharing and building your strategy around that
More resources:
- Click here to learn about my free content roadmap, a great way to get started on your personalized content marketing strategy.
- Sign up for our weekly email list by clicking here!
Please check out my website where you can find valuable and free content like workshops and guides to help you propel your business forward!
Links:
- Connect with Katrina on Instagram @katrinaaronson_consulting
- Book a FREE consultation with Katrina: www.katrinaaronson.com/book
- Email us at: admin@katrinaaronson.com
- Visit our website: www.katrinaaronson.com
