Through The Marketing Lens
A podcast designed especially for creative female entrepreneurs who want to launch, grow and scale their businesses. We serve up real tips and tools that ACTUALLY WORK in the modern digital marketing world. Ultimately, profitable business comes down to a few key components: business foundation (what you do and who you are as a business), organization (streamlined processes, systems, etc.) and killer marketing strategies. Katrina Aronson, an entrepreneur turned business and marketing strategy coach, is showing up every single week with short and sweet episodes about what is working or not working for her business and her clients. You are welcomed behind the curtain of other business strategies. Once a month, Katrina will welcome another entrepreneur onto the podcast for an interview to get their insights and business tips. Our goal is to give you some golden nuggets to implement in your business, always looking through the marketing lens. Katrina has owned businesses -- brick and mortar and online -- and understands the things that work and the strategies that fall flat. More importantly, Katrina understands why! Working with dozens (and dozens) of women one-on-one in her business coaching and in partnership, her knowledge runs deep. Katrina wants to share that with you so your business can thrive and grow smoothly.
Through The Marketing Lens
Scaling vs. Growing a Business
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Katrina Aronson
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Season 2
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Episode 60
In today's episode of Through The Marketing Lens, you will learn:
- Why most businesses end up failing before the ten year mark and the stats behind that
- The difference between GROWING and SCALING your business (no, they’re NOT synonyms)
- Actionable steps you can take NOW so scaling comes easy
We’re talking about:
- Scaling your business effectively, rather than just growing
- Increasing your revenue while minimizing increases to your costs
- Two specific things to look at as beginning steps to cutting costs and growing revenue
- Making smart decisions based on your strategy with scaling in mind
- Five tips that have helped me the most in scaling my own business
More resources:
- Get access to my free mini-training Content to Scale™ and learn the content strategy that has helped me and dozens of my clients to scale their business’s marketing with ease.
- Sign up for our weekly email list by clicking here!
Please check out my website where you can find valuable and free content like workshops and guides to help you propel your business forward!
Links:
- Connect with Katrina on Instagram @katrinaaronson_consulting
- Book a FREE consultation with Katrina: www.katrinaaronson.com/book
- Email us at: admin@katrinaaronson.com
- Visit our website: www.katrinaaronson.com
