2023 Marketing Trends: Going Deep - Part 2 Artwork

Through The Marketing Lens

A podcast designed especially for creative female entrepreneurs who want to launch, grow and scale their businesses. We serve up real tips and tools that ACTUALLY WORK in the modern digital marketing world. Ultimately, profitable business comes down to a few key components: business foundation (what you do and who you are as a business), organization (streamlined processes, systems, etc.) and killer marketing strategies. Katrina Aronson, an entrepreneur turned business and marketing strategy coach, is showing up every single week with short and sweet episodes about what is working or not working for her business and her clients. You are welcomed behind the curtain of other business strategies. Once a month, Katrina will welcome another entrepreneur onto the podcast for an interview to get their insights and business tips. Our goal is to give you some golden nuggets to implement in your business, always looking through the marketing lens. Katrina has owned businesses -- brick and mortar and online -- and understands the things that work and the strategies that fall flat. More importantly, Katrina understands why! Working with dozens (and dozens) of women one-on-one in her business coaching and in partnership, her knowledge runs deep. Katrina wants to share that with you so your business can thrive and grow smoothly.

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Through The Marketing Lens

2023 Marketing Trends: Going Deep - Part 2

January 17, 2023 • Katrina Aronson • Season 3 • Episode 71

We’re back with Part 2 of last week’s epic episode on building brand loyalty, so if you didn’t listen to ep 70 yet, stop what you are doing… go back and have a listen before pressing play on this episode!

These four trends are so important in 2023 — like way beyond your tik tok strategy or tricks to grow your audience on youtube or wherever you show up! I’ve said it before and I'll say it again… While social media continues to matter, it is NOT the most important thing!

And just to be clear – those smaller things do matter. But here is the truth of it, you can live your business life in a transactional mindset of the newest apps to try and essentially always try to beat the system.

OR you can build an incredible foundation that will thrive no matter what happens with the system. I choose the ladder, and incorporate those other elements as part of my business, not all of it.

Still aren’t sold? Listen to the episode to find out the next two trends to start using in 2023 in your marketing. We are going into some very well known examples that you can apply to your business!

In this episode of Through The Marketing Lens, you will hear:

Two trends to build your brand loyalty in 2023
The power of taking a bold stance as a brand
Five ways to share your brand values with the world
How to use experiential marketing in your business

So if you’re on the fence about listening to this episode, trust your gut and give it a go — I promise, if you’re struggling with where to focus your 2023 marketing efforts, you’ll thank me later.

Links mentioned in this episode:

Grab the workbook from my website – it’s free: www.katrinaaronson.com/marketingtrends

Links:

Connect with Katrina on Instagram @katrinaaronson_consulting
Book a FREE consultation with Katrina: www.katrinaaronson.com/book
Email us at: admin@katrinaaronson.com
Visit our website: www.katrinaaronson.com

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Katrina Aronson

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