Seasons of Change: Embracing Your Journey in Business and Life Artwork

Through The Marketing Lens

A podcast designed especially for creative female entrepreneurs who want to launch, grow and scale their businesses. We serve up real tips and tools that ACTUALLY WORK in the modern digital marketing world. Ultimately, profitable business comes down to a few key components: business foundation (what you do and who you are as a business), organization (streamlined processes, systems, etc.) and killer marketing strategies. Katrina Aronson, an entrepreneur turned business and marketing strategy coach, is showing up every single week with short and sweet episodes about what is working or not working for her business and her clients. You are welcomed behind the curtain of other business strategies. Once a month, Katrina will welcome another entrepreneur onto the podcast for an interview to get their insights and business tips. Our goal is to give you some golden nuggets to implement in your business, always looking through the marketing lens. Katrina has owned businesses -- brick and mortar and online -- and understands the things that work and the strategies that fall flat. More importantly, Katrina understands why! Working with dozens (and dozens) of women one-on-one in her business coaching and in partnership, her knowledge runs deep. Katrina wants to share that with you so your business can thrive and grow smoothly.

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Through The Marketing Lens

Seasons of Change: Embracing Your Journey in Business and Life

March 19, 2024 • Katrina Aronson • Season 4 • Episode 80

About Today’s Episode:

In today’s episode, we dive deep into the metaphorical seasons of both life and business, highlighting the unique journey female entrepreneurs face. From the fresh blossoms of spring, symbolizing the launch and early growth of a small business, to the reflective quiet of winter, where we pause and strategize for what's next, every season plays a crucial role in shaping a successful online business, service-based business, or consultancy. This discussion isn't just about business strategies; it's about understanding the interplay between our personal lives and our entrepreneurial endeavors, especially as female business owners navigating the complexities of motherhood and leadership.

We explore the initial challenges of starting a business, the growth and expansion that follows, the maturation phase where innovation becomes key, and the importance of reflection and rejuvenation. For female entrepreneurs, these stages are intricately linked to personal growth, family life, and the balancing act of nurturing both a business and a household.

Topics Discussed:

Spring of Business: Launch and Early Growth Strategies
Summer of Growth: Scaling Your Business Sustainably
Autumn of Maturation: Innovating and Optimizing Revenue Streams
Winter of Reflection: Planning and Rejuvenating for the Next Cycle

Resources:

CRM: Dubsado
Project management: Monday.com

What To Do Next:

To keep the momentum going, we encourage you to engage with us further. Subscribe to our podcast for more insightful episodes, and leave us a review to help spread the word. Connect with us on social media to continue the conversation, and don’t hesitate to reach out via email with your thoughts, questions, or feedback.

Call to Action: Subscribe and leave a review for TTML
Shareable Episode Link: https://www.katrinaaronson.com/podcast
Email Address: admin@katrinaaronson.com

Join us on this journey through the marketing lens, as we explore the seasons of change that define both our personal paths and our paths as entrepreneurs. Whether you’re a budding entrepreneur, a seasoned small business owner, or somewhere in between, this episode is a reminder that every season, every challenge, and every triumph is a step toward growth and fulfillment.

Links:

Connect with Katrina on Instagram @katrinaaronson_consulting
Book a FREE consultation with Katrina: www.katrinaaronson.com/book
Email us at: admin@katrinaaronson.com
Visit our website: www.katrinaaronson.com

People on this episode

Katrina Aronson

Host