Recipe for Greatness
Interviewing the founders behind the best food companies in the UK to deconstruct the skills and knowledge they used to grow their business so you can learn from the best and start-up something yourself.
Recipe for Greatness
Dan Lowe & Toby Moore - Smugglers Ice Cream | How To Define Your USP To Challenge A Category
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Jay Greenwood
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Season 1
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Episode 76
Today on the Recipe for Greatness podcast we have Dan Lowe and Toby Moore - the founders of Smugglers, the market's first ice cream with hidden veg. Dans previously founded Fourpure, the award-winning beer company, which was acquired by Lion Group in 2018. Prior to that Dan founded UK Solutions, a data network consultancy that he started at 19 and was acquired in 2011.
Toby Moore is a shopper marketing specialist, previously founding Mesh Marketing and Pilgrim Marketing, working with some of the biggest clients in the world such as Ben and Jerry's, Wrigley, Mars, and many others.