Ep34: Making Your Metrics Work for You-Part 1 Artwork

Building Your Empire With SophieZo

Welcome to Building Your Empire with SophieZo! In this podcast, you will learn how to build an effective team, increase your productivity, and far more to help you scale your business while keeping your sanity. Your host, Sophie Zollmann, is an experienced Online Business Manager who has helped many different businesses scale and grow effectively by equipping business owners to focus on their most profitable areas. Now, she’s sharing her best tips and strategies with you! Listen in each week as Sophie shares ways to help you grow your business while living your best life. To find out how SophieZo can help your business - and you - contact her at SophieZo.com.

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Building Your Empire With SophieZo

Ep34: Making Your Metrics Work for You-Part 1

March 17, 2021 • Sophie Zollmann • Season 1 • Episode 34

Analytics features are awesome- if you know how to use them.

This week, Sophie is taking you on a deep dive into the murky waters of social media metrics! Over this 2-episode series, you’ll learn what to track, how to interpret the data, and how to use it to improve your content strategy and boost your reach on 4 of the top social media platforms.

This week’s episode focuses on the analytics features of Facebook and Instagram. We’re talking about:

· Measuring your engagement to determine the effectiveness of your content strategy.

· Boosting your organic reach using your growth metrics.

· Effectively allocating your marketing budget by using your ad metrics and sales statistics.

Listen now to discover how you can make the most of your metrics!