Building Your Empire With SophieZo

Ep35: Making the Most of Your Metrics, Part 2

Sophie Zollmann Season 1 Episode 35

 This week, we’re continuing our metrics masterclass as we take a close look at the analytics dashboards of Twitter and LinkedIn.

You’ll gain insight on your key metrics and learn how to interpret the data and apply it to your social media content strategy.

Wondering what metrics REALLY matter on Twitter? SophieZo shows you how to:

  • Understand and use your Tweet Highlights
  • Assess and improve your Twitter activity
  • Track your performance and boost your rate of engagement

Discover why your LinkedIn analytics might be the key to upgrading your marketing strategy. You’ll learn more about:

  • Follower demographics
  • Visitor analytics
  • How your content stacks up against your competition

Listen now, and don’t forget to subscribe!