University Presidents, Calls for Genocide, and Aristotle

While the furor over recent Congressional testimony by three prominent university presidents has died down somwhat (after the president of the University of Pennsylvania resigned), there are still important lessons to be learned from what went so badly wrong. In this episode, I consider how the presidents (and their litigation counsel) could have used Aristotle's three principles for successful communication (the balancing of ethos, pathos, and logos) to craft a more persuasive message ... and at least, avoid a public-relations disaster.