The Water Trough- We can't make you drink, but we will make you think!
No-nonsense insight for business folks! Whether you're contemplating starting a business, you're new to business, or you're a pro who is dealing with unresolved challenges, this is the place for you. You'll get actionable ideas, insights, and the motivation to grow your business, as you've always hoped to. Your host, Ed Drozda, The Small Business Doctor brings down-to-earth talk, conversation with thought-leaders, and much more. The key to your success lies in the untapped potential of you and your team. Join us at the Trough as we tap into your opportunity. A special shout-out to Tim Paige. Not only an amazing Human Resources VP at a prestigious New England university but a true Master of Music. That's right, he produced, played, mixed, and recorded our music tracks. Thanks, Tim.
Episodes
59 episodes
Leadership's Dual Edge: Power for Good or Self
In this episode of 'The Water Trough,' Ed Drozda, the Small Business Doctor, revisits a previous discussion on the relationship between power and leadership. Ed emphasizes the importance of reflecting on different leadership styles and th...
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10:33
Effective Marketing: Posing Questions and Navigating Feedback
Dive into the essentials of marketing with the latest episode of "The Water Trough"! We're discussing the power of asking the right questions and managing feedback to fuel growth. Tune in today!#smallbusiness #marketingtips #business growth...
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11:11
From Ideas to Action: Crafting an Effective Business Plan
🏢 Ready to turn your business ideas into reality? 🌟 Listen to the latest episode of The Water Trough as we dive into the importance of a solid business plan with Ed Drozda, The Small Business Doctor. Let's make your business dreams happen! ...
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10:14
Starting Strong: The Importance of a Solid Business Foundation
In this episode of 'The Water Trough,' hosted by Ed Drozda, the Small Business Doctor, Ed provides guidance for individuals contemplating starting a business. He emphasizes the importance of taking things slow and establishing a solid foundatio...
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10:55
When Our Human Side Shows Up At Work
We like to think there’s a sharp dividing line between our personal lives and our professional lives, but we can’t escape that we are human beings dealing with other human beings at work. In this cast, I talk with Charles H. Green about how to ...
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24:51
Synergy Starts Here: Crafting Business Culture
Culture is the glue that supports the formation of synergy, in the workplace. I don't need to tell you how important synergy in the workplace is. Without it, we'd have a really difficult time getting things done effectively. If at all.
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10:07
Culture: The Heart of A Growing Business
Culture is the sort of thing we take for granted. It exists, whether or not we sense it or understand it. It is at the core of every business, successful or not, and while our ability to manage it is limited, we had best know it well. How well ...
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9:27
Accepting and Moving On: Can You Do It?
Even the best laid plans can fail to come to fruition. It happens to all of us all the the time, and for most of us it is quite upsetting. But it is part of life and most of the time we cause more damage by worrying about it!Interested ...
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10:07
Business Lessons From the Classroom
I am an educator and small business owner. I was always confident that being business savvy made me a better educator. Being an educator also has the potential to make us better business people. It is easier than you might think.&nb...
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11:11
If Only I Had the Time
Building and maintaining a business is tough. There are times when you might feel as if you are on a hamster wheel. I know my hamsters loved that wheel but how about you? Unless you consider this exercise, perhaps it's time to take another look...
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8:12
When I Grow Up: How Passion and Purpose Birthed an Entrepreneur
Join me and my guest Danielle Inman as we discuss the importance of passion, persistence, and pioneering in the making of an entrepreneur. For anyone wondering if this path is for you, this inspirational story will definitely get your creative ...
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26:57
How To Know If You Have Told Your Story
Today, I have the pleasure of hosting Judi Harrington, a true master in the art of storytelling. Judi's unique talent lies in transforming business ideas into compelling narratives that resonate with the world. As a seasoned copywriter, s...
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31:34
Do You Treat Your Employees Like Owners?
Your employees are the key to your small business success. How do you treat them? Like workers, asking them to do more, for less? With respect, being fully aware that to them it is more than a paycheck? Perhaps things are going wel...
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8:52
Under Construction Is Good For Business
Under construction- conjures up ideas of not being ready for prime time, eh? Not so fast! A business that is under construction has chosen to remain open to possibility. It is a business that knows that the status quo is not reliable. It is a b...
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8:04
Demystifying Entreprenuership: Rethinking the Aura
As enticing as entrepreneurship is, it is often misunderstood. Join us as we take a look at the inner workings of the concept as well as the mindset of those who choose this path.My guest, John Panaccione is the co-founder of
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31:29
Marketing- No PhD Required
Marketing, love it or hate it, if you are a small business person you know it matters. Learn more about four fundamental elements that can take your marketing effort from mediocre to extraordinary. Intent, Audience, Content, and Venue...
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11:29
I'm Back and This Time I Mean It
This second hiatus has turned out to be quite a lengthy one. It wasn't just a matter of relocating and settling in. It is about accepting that with major changes comes a lot of introspection. This process has taught me a few things, which...
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11:44
Success Defined: Mapping Your Journey to What Truly Matters
My guest, Dave Lubelczyk is a corporate escape artist dedicated to helping individuals break free from societal expectations and live authentically. His philosophy centers around empowering people to create a roadmap to realize their dreams, gu...
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30:11
Surrounding Ourselves with the Power of Courage, Trust-Building, and Authenticity
Irene Stern Frielich discusses the attributes of courage, trust-building, and authenticity and how they have helped her achieve audacious goals she sets for herself. Setting those lofty goals, and having an operational plan to break down her go...
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33:40
Working Better When Working From Home
My Home Office Hacks Publisher Joe D’Eramo, a copywriter/marketing & PR consultant by trade, shares his insights on being more productive while working in a home office. During this episode, we’ll also delve into marketing campaigns for sma...
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26:19
Creating an Impact in Your Community- a consideration for any business owner
Today I am joined by Kelly Fox for a conversation about work and volunteerism in the non-profit sector. Kelly's journey is powerful and I want to share it with you, with the hope that you will be inspired to explore your opportunities. One of t...
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25:43
Marketing Strategy: Does It Make Sense for You?
Today I am joined by my guest and friend, Ed McDonough. Join us for an enlightening discussion about marketing strategies and tools that will help you to increase your visibility and sales effectiveness.Ed is the founder and Chief Marke...
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24:41
Industry Analysis- Your business is not too small to benefit.
Your business does not exist in a vacuum. No matter how big your business is, the ability to analyze and understand your competition is essential for success. One analytical tool is Porter's 5 Forces Analysis. These 5 forces, competitive rivalr...
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12:03