Crisis Communications in Sports
Crisis Communications in Sports breaks down the latest news and crises in sports communications. Sports marketing veteran and crisis communications strategist Jim Rocco offers his insight on dealing with sensitive situations and how to rectify problematic actions; whether it is dealing with the media, tone-deaf public statements, or complicated internal affairs. Episodes feature interviews with figures across the sports landscape, and discussions on bold strategies for winning in the court of public opinion.
Crisis Communications in Sports
Sports Marketing Executive and Professor Darcy Raymond on Team Name Changes, Marketing Sports Post-COVID
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PRCG|Sports
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Episode 4
This week's featured interview of Crisis Communications in Sports is with Darcy Raymond, who helped the Tampa Bay Rays go through a name change as a former marketing executive with the team. Darcy speaks about his time with the Rays while outlining the challenges facing the Washington Football Team as they go through a similar process. In the Sports Crisis Wire, hosts Jim and Isaac run through noteworthy public relations issues in sports, including the string of broadcasters being suspended for problematic comments they made on air or social media. As always, the show closes with Jim and Isaac's bold advice for a person, team, or organization dealing with a sensitive situation today.