KPIs that SaaS CFOs track - with David Appel - Sage Intacct Artwork

Metrics that Measure Up

B2B SaaS and Cloud founders, CEOs, and Go-To-Market operating executives share their journey as they scaled their business from $0M ARR to $100M and beyond. The guests share their insights on measurements of success, performance metrics, and benchmarks they use to guide and inform their decision-making and growth journey.Guests include founders and CEOs of amazing success stories such as LinkedIn, DocuSign, Marketo, Gainsight, Salesforce Commerce Cloud, ringDNA, InsightSquared, Cloudera and Gong. Beyond founders and CEOs, we also speak with leading Venture Capitalists, Go-To-Market executives and industry thought leaders who share their experience and insights into customer acquisition, customer retention, and customer expansion best practices.

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Metrics that Measure Up

KPIs that SaaS CFOs track - with David Appel - Sage Intacct

November 06, 2020 • Ray Rike

In this episode of the Metrics that Measure Up podcast - David Appel, Head of the SaaS Vertical at Sage Intacct shares his insights and lessons learned from over 1,500+ SaaS financial solution implementations.

During our conversation, David and Ray discuss several key attributes and approaches that SaaS CFOs take to ensure the data, metrics and KPIs they collect can tell the story of what the "financial data" is telling.

Great finance leaders make sure financial information and KPIs get out to everyone as soon as possible to enable timely, data-driven, metrics information decision making. Great CEOs and CFOs ensure the measures that each department have in place are directly linked to the corporate objectives, and not allow functional leaders to primarily highlight those metrics that show their function in the best light, but not for the benefit of the entire company.

Dave ends this episode with a quote from Steve Jobs "Building great companies is not dependant on the hierarchies that run companies, but they are built upon the ideas that run companies".