Today's episode explores the CFO's crucial and sometimes misunderstood role within your leadership team. Tom Morral shares insights on how a CFO can significantly influence the strategic direction of an organization and how the CFO must understand the diverse needs of all departments and allocate resources effectively to support the overall goals. The CFO is not a spreadsheet manager, a simple numbers person, or the person with the checkbook - they bring vision, experience, expertise, and perspective to balance financial constraints with the company's broader objectives. Whether you're a startup founder managing everything solo or an executive seeking to enhance your financial leadership, every business deserves an expert CFO, and this discussion offers valuable strategies for understanding why. Featuring Tom Morral.

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