Many business leaders look at their profit and loss and lament, "Why are profits going up but cash balance is going down?" A key reason: Not enough focus and emphasis on understanding and improving cash flow. A cash flow statement can show you all the nuances and context of what's happening in real time with a business. In this episode of Create the Next, Tony Spina of ProCFO Partners shares how businesses run on cash, not on profits. Learn to avoid some common mistakes and how improved reporting, insight, and professional guidance can help you improve your day to day cash management.

Create The Next is delivered to you from ProCFO Partners. Every week, we explore strategies and ideas for financial management and growth to help today’s businesses put their financial picture in context. ProCFO Partners are expert financial officers networked across industries, verticals, specializations and situations. Fulfilling the role of a part-time CFO with all-time commitment, ProCFO Partners utilizes the innovative and exclusive FGC Financial Flywheel as a framework that creates momentum to drive your financial functions for sustainable success. Visit procfopartners.com to explore how we can implement a systematic and scalable financial system to help you achieve your goal.