If you’re in business you’ll know that Facebook and Instagram constantly keep changing. As an ads manager this is extremely frustrating but it often also opens up new opportunities.
Whereas in the past the changes mostly involved the Facebook ads dashboard and how it operated, this year and some of last year we’ve seen major changes to the advertising industry and things are really different.
It’s not just a matter of having a button moved or a dashboard refreshed.
No, this time around Apple made changes that have affected everything.
Of course it’s not just Apple. Privacy laws keep changing and the industry is affected by those too.
On top of that, there are now a lot more advertisers on Facebook and Instagram than when I started as an ads manager 7 years ago.
So in this episode I want to talk about what has changed in terms of advertising and what this means for you specifically.
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