Noadvisory Podcast
Navigating the Treasures and Trials of Sync Licensing
This episode takes a turn towards the insightful as Diamond Digital and Miss Jamie from Beta Blue Digital Marketing drops by to share her expertise on making waves in the music industry through sync licensing. We're painting the town in Beta Blue as we connect color psychology to branding success, and even pay homage to the new shades of green in our wallets. Miss Jamie's sharp observations remind us that standing out in the digital age is all about strong identity — and we're all ears.
Wrapping it up with a dose of reality, we salute the Black women who are rocking the music licensing industry, dominating hip-hop's stronghold in media, and influencing consumer choices. For all the rising stars out there, we're dishing out essential nuggets of wisdom on keeping your music business tight. Reflect on your personal playlist as we spar over our top artists and tease what's coming up in our no-holds-barred conversation. Join us for an episode that's as much a rollercoaster of emotions as it is a treasure trove of industry gems.
Follow us on social media www.instagram.com/noadvisoryclt
This episode takes a turn towards the insightful as Diamond Digital and Miss Jamie from Beta Blue Digital Marketing drops by to share her expertise on making waves in the music industry through sync licensing. We're painting the town in Beta Blue as we connect color psychology to branding success, and even pay homage to the new shades of green in our wallets. Miss Jamie's sharp observations remind us that standing out in the digital age is all about strong identity — and we're all ears.
Wrapping it up with a dose of reality, we salute the Black women who are rocking the music licensing industry, dominating hip-hop's stronghold in media, and influencing consumer choices. For all the rising stars out there, we're dishing out essential nuggets of wisdom on keeping your music business tight. Reflect on your personal playlist as we spar over our top artists and tease what's coming up in our no-holds-barred conversation. Join us for an episode that's as much a rollercoaster of emotions as it is a treasure trove of industry gems.
Follow us on social media www.instagram.com/noadvisoryclt
Yeah, I forgot what he said.
Speaker 3:You know what he said he be like. He got a different fucking name every week. No, this really, I hate me, this, why I don't like coming here with you. What the hell is this? Can you just fucking do it right, your bitch? Your bitch called me Storky Robinson. Oh yeah, Float like a butterfly, steam pussy like a bee. Look why she got an M.
Speaker 1:Oh, there you go. Oh man, listen, man, shout out to all my men at HB. You know, left me here by myself, bro, you know.
Speaker 3:We about to kick your ass, but that's soon to come. I have no parts. Oh yeah, cause you was. That's straight shade. Well, let me take over HB's part.
Speaker 4:Listen like and subscribe. Oh yeah, because you was. That's straight shade, that is straight shade. Well, let me take over HB's part.
Speaker 3:Listen, like and subscribe. No advisory podcast. We are on YouTube, apple Music, spotify, amazon Music, limewire, bebo Photobucky, christian Mingle, black People. Meet we on we on Pornhub Whoa whoa, whoa, whoa we on.
Speaker 1:You saw, me, meet we on we on Pornhub. Whoa whoa, whoa, we on you saw me alone.
Speaker 4:We on.
Speaker 1:Doggystyle.
Speaker 3:We on. Midgets, we on.
Speaker 1:Midgetscom. We on LittlePeoplecom.
Speaker 3:How do you know all this? What the hell I be?
Speaker 1:on there.
Speaker 3:God damn it.
Speaker 1:That's why I know.
Speaker 3:Anyway, we on Christian Mingle Me no advisory Christian.
Speaker 1:Anyway, we all Christian people, christian and mingle me, no advisory Christian, how you gonna go from porn?
Speaker 3:hub to Christian is about I need a man.
Speaker 1:I need a man, that's Big.
Speaker 3:Diddy.
Speaker 4:I didn't say that, he didn't say it we got, we got like 50 cameras.
Speaker 1:Hold on, roll the clip, roll the replay we ain't got it. I'm sorry, roll the replay.
Speaker 3:We gonna start doing that shit. We recording and roll his replay so he can know. A highlight reel. That's the only thing I'm gonna remember please like Y'all like and subscribe, and we's hungry.
Speaker 1:You just say make money off your money. We do, bro, we do, and we are hungry. Why you gonna say it like that though?
Speaker 3:Because, I love them but we like and subscribe yeah.
Speaker 1:And keep making content One day we're on. Keep fucking raping y'all, no Diddy.
Speaker 3:One day we're on Apple Music, the next day we on Tubi. We gonna be on Rebo with Diddy. I feel like we should submit episodes of old episodes to Tubi.
Speaker 4:No, no, no, see we not finna skip up what his niggas say.
Speaker 3:I'm ignoring this bullshit. We going to Tubi Tubi. Be lit, though we could pitch it.
Speaker 4:Tubi hotness, we could pitch it to Tubi. Let's talk about.
Speaker 3:Tubi Because Tubi. Let's talk about Tubi Because Tubi people. Tubi is hot right now. Everybody watches Tubi. They so hot, they even changed their logo. Yeah, in the intro.
Speaker 1:Oh, they getting money. They be like they do, like a doo-doo, Tubi Yep. Oh shit, they getting money. We go to Tubi for real, All right. Shout out to Tubi Cut. Shout out to our fucking oldest acquaint, oldest dinosaur from the grave. That is disrespectful.
Speaker 3:Videographer Medicaid Digital. That is disrespectful.
Speaker 1:Be back with us for the night.
Speaker 3:You know what I'm saying Shout out to the media. And we got a full studio audience y'all.
Speaker 4:And shout out to the studio audience.
Speaker 3:Yes, clap for yourself.
Speaker 1:Yes, my name is Sean Small. My name is Wolf. What's your name, bro? B-stay Greasy, b-stay Greasy, b-stay Greasy, b-stay Greasy.
Speaker 3:That's the nigga that'll shake you in the alley.
Speaker 1:Yeah that nigga Greasy. Yeah Fat Tommy Fat.
Speaker 4:Tommy yeah.
Speaker 1:Fat Tommy I thought it was just Tommy. No, it's Fat Tommy. It's Fat Tommy, is it?
Speaker 3:F-A-T or.
Speaker 1:P-H-A-T, f-a-t.
Speaker 3:F-A-T.
Speaker 4:But you ain't fat, though. That's what I was about to say.
Speaker 3:Let me segue into that, because I hate black people giving nicknames man.
Speaker 1:You can't see him on the camera, but he's calling himself Fat Tommy and he like 30 pounds. That's crazy how sweet. He 50?. He adding 20 extra pounds on him. He still calling himself Fat Tommy. I am screaming. How sweet, how.
Speaker 3:Shout out to the studio. Shout out to Fat.
Speaker 1:Tommy, and we have a very special. Bring him in now. Let's get around the floor. Let's get around the floor, hercules. Hercules, is it Diamond? Digital? Digital Diamond, digital Diamond, digital Diamond, digital Diamond, digital Diamond, digital Diamond.
Speaker 3:Digital, diamond Digital.
Speaker 4:Diamond Digital Diamond Digital Diamond.
Speaker 3:Digital Diamond.
Speaker 1:Digital Diamond, digital Diamond. I'll fuck up her name. I'll fuck up her name For Better Blue Digital. Let's give her another round of applause. Let's show them out. Yes, yes, yes. Like some wine, y'all turned over here, oh shit, next week see we should have some punch today, but we're going to have some punch back. We're going to have our statement.
Speaker 3:Don't worry, the wine goes down like punch sometimes, okay.
Speaker 1:It goes straight what kind of wine is that? Go ahead, let's say it.
Speaker 4:Yeah, wait till my segment. Wait till my segment, Okay okay, Go ahead.
Speaker 3:Oh, this is oh wow, yeah, this is going to be long enough for this segment. Yeah, that's all right.
Speaker 1:That's all right. Yeah, because y'all fucking that shit up.
Speaker 3:Whatever that shit is Okay. Yes, chat, bring them in. Hey, how you doing, hey. So listen here in no Advisory. We like to bring our guests in a very special way.
Speaker 5:I don't know about that y'all they're kicking it. What's the special way?
Speaker 3:We're just going to ask you three simple questions, just three simple questions.
Speaker 5:Big questions.
Speaker 3:Ready. Let's do it Alright, we want to know who you are who you are.
Speaker 5:Where you from and what the fuck you do. Okay, I'm Digital Diamonds, executive producer of the first official hip-hop sync licensing company in the world. Where's the other question when you from, where I'm from. Okay, I'm outside of Chicago, peoria, illinois home of. Richard Pryor, and what I do is a sink. Sink your tracks, sink beats. I provide the alternative to the conventional music industry for all the hip hop artists.
Speaker 3:I've been watching that shit.
Speaker 1:Look crazy, chicago PD that shit, look wild, that shit crazy Chicago.
Speaker 3:Hank Boyd.
Speaker 1:Yeah, let's. Let's talk about that For a brief moment, because when niggas say he from Chicago, they got some Chicagoan stories Right Cause Chicago is tough. They don't call that shit Chirac for nothing.
Speaker 5:You all good. Baby, you gonna be safer Than your mother's arms.
Speaker 3:Man ain't nothing wrong you gonna be safer than your mother's arms safe you know, Nah, that sound like the hood too, though.
Speaker 1:No, that sounds like a high class name.
Speaker 3:Peoria, that's not even how you're saying it right, how you saying it?
Speaker 5:Nobody can pronounce it. It's Peoria. Only the natives can pronounce it. Peoria, right, Peoria.
Speaker 3:So, peoria, I pronounced it right.
Speaker 5:Can you say the?
Speaker 3:state Illinois, illinois, y'all saying that correctly.
Speaker 5:Hell-a-nois.
Speaker 3:Hell-a Y'all said that correctly.
Speaker 1:Illinois, illinois, you fucked up. This one's got Illinois Everybody say Illinois on there.
Speaker 5:But I'm shocked. Y'all said it.
Speaker 3:First of all, Ditto Diamonds, we have a degreed black woman here. You know what I'm saying, and another degreed black woman.
Speaker 1:Okay, English, and I got a degree too. It's a two-year, but fuck, it's a degree. That's right friend, shit, I'm playing these.
Speaker 3:Black men would agree. Black men would agree. Performing from Nora what.
Speaker 1:All right, let's move on. This is why we don't want to shout you out.
Speaker 3:This is why we don't want to shout you out. Go ahead, sid, what you got for us. So my first question for people that may be unfamiliar with what exactly beta flu is, can you kind of like break it down for them in layman's terms, or like dumb it down for them and tell them what exactly the digital library is about?
Speaker 1:yes for the dummies for the dummies.
Speaker 5:In layman's terms, we place music with film and advertising companies.
Speaker 1:Yes, you hear that dummies, so just get that straight. Y'all are motherfuckers. Dummies out there don't know what is seek licensing. We just broke it down for you.
Speaker 5:Say it one more time I mean, a lot of motherfuckers don't really know what it is. They don't. Yeah, it's just I didn't know. I had to do a bunch of research I and learned a lot about this, so I was schooled by some entertainment lawyers. But what you do is the alternative. We provide an alternative, because everybody's in a single file line trying to get up into the distro keys on the streaming platforms and whatnot. So this is the alternative and it's opening the door and it's a lot more lucrative.
Speaker 1:Now just elaborate on that a little bit more. For the non-dummies With sync licensing, that is a way where you can get your music on video games, movies etc. That is a good way to get your music out in different markets going through sync licensing. It's very key that you say hip-hop, you know, because sync licensing is abroad, right? Anybody from any genre could you know send in music and stuff like that. So why did you specifically want to target and focus on hip-hop only?
Speaker 5:Well, I mean, this is an invite-only industry, so this is one of the most gated-off industries there is an invite only industry, so this is one of the most gated off industry there is. So I mean it's really hard to get into. It's a 100% relationship based industry so to get up in here.
Speaker 5:You got to know somebody that knows you. That's the only way to get in here. So what we did? We open the door for the people, because hip-hop is the, you know, the biggest genre loaded with the most people trying to get in. It is so. I mean, people want artists, like I said, they want to get on the streaming platforms, and you can still get on the streaming platforms, but this is the alternative, because those are a separate set of royalties. I always I can't break it all the way down, I'm just giving it to you in a nutshell, but I always advise people to do their due diligence and learn about it. Check out YouTube videos about different people talking about it, or the YouTube school yeah, youtube will teach you everything you need to know.
Speaker 3:Youtube Academy we love YouTube. Youtube teach a lot of stuff.
Speaker 1:It do it? Does you taught me how to sell?
Speaker 3:drugs, my gosh you are. Oh shit, I said that on air my bad. Can't cut that out, k, would you not such thing? Let his ass go to jail go ahead my bad no. So my next question is what wait? Let me think how long before this is? What is the path that led you to this licensing library or city library?
Speaker 5:sorry, yeah, licensing, music licensing. Well, back in 2009, I had an independent distribution deal with Malico. Shouts out to Tommy Couch, shouts out to Fat Tommy.
Speaker 1:Skinny, skinny Tommy we don't want to change his name to Lady I had an independent distribution deal.
Speaker 5:To make a long story short, due to an unfortunate chain of events, my record label ultimately got dissolved. When I started back up, I was going to start back up another record label, but my personal opinion is a little bit oversaturated. At the time, well, at the moment, right now, away from that, I mean, chase your dreams if you think you got to go for it. But, uh, sync licensing I seen that there was an open avenue, because this is a fertile ground for a company like beta, blue digital digital to thrive. So I said, let me just open up right here. And then I was inspired by, like bezos and them. You know they created something from scratch. Right? You know what I'm saying? Everybody a rapper right now, everybody, not to nothing. Please don't take this the wrong way. All rappers, if you got it, you got it. Plenty of money to be made, right? No, fuck that. I want that Amazon money and that Facebook money. Shout out to Zuckerberg and Bezos.
Speaker 3:Yeah, that's right. So you kind of said something that actually was going to lead me to my next question. I have to ask, like Beta Blue is such a unique name, how?
Speaker 5:did that name come?
Speaker 3:about. Oh yeah, I like that.
Speaker 5:Shit, the color blue Facebook. I was paying attention to marketing styles. I seen blue with Facebook, LinkedIn. They seem to make a lot of money and you know this is the digital world. So we went with Beta Blue Digital and my name, Digital Diamonds. I reinvented. My original name was Shiny Diamonds. I got some videos. Y'all can search me. I'm probably on the third page of Google, somewhere it's floating around. I got some stuff.
Speaker 3:You're laughing, but that's an accomplishment.
Speaker 5:That's a hell of a. That's a lot of seo keywords for third page.
Speaker 4:That's an accomplishment.
Speaker 5:You want to pay three out of a million I did some work with the young bloods uh project pat. Um, I did some work.
Speaker 1:But yeah, we went on here come with sync licensing because it was just like a wide open industry and I see that ain't nobody really like brand and hip-hop in there, so I said I'm gonna go ahead and attack, uh, attack that right, I like that oh no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no.
Speaker 3:No no, no, no. I like how you.
Speaker 1:Yes, and you know we choose red and black and white because you know it's alarming, it's like, ah, you know it's an alarming shit. These are welcoming colors, right, blue, white, shit like that. So I like the fact that you choose those type of colors and you did your research on the colors you know. So when people see it like oh, it's like oh, a fuzzy feeling, it's like covert Let me come over here and get my music on and shit.
Speaker 3:You know what I was also thinking of with the blue Blue notes. You know money, because you know they call money blue notes, c notes, yeah, no, no blue notes.
Speaker 1:Blue notes.
Speaker 3:Yeah, well, maybe that's a Miami thing. But it's green, it's not blue. No, the new ones are blue. Oh my God.
Speaker 1:The new money is blue. Got no money right, let me see it. It looks green, it's blue, it's blue notes. Let me see it.
Speaker 3:I don't have a hundred dollar bill to show you broke. You ain't got it. I told y'all, I just told y'all I cannot wait for my segment I cannot wait. No, but y'all know like and one of the things that I love about graphic design is the color theory, and I pride myself on like the colors, so I was going to speak to like his colors. Like the white usually means peace, it's comfort, it's serenity.
Speaker 3:The blue is like professional, it's strong, it's a trustworthy brand. So to add those colors together was a great idea, just from like the marketing designing aspect of it. I don't know what you're doing, but they did a thing with that, thank you. So you know you're destined for success. Just off your brand colors alone, because brand colors alone make people want to trust you.
Speaker 5:I appreciate that yeah.
Speaker 3:So you know, we see he did not come alone. So let's talk to Miss Jamie. Miss Jamie has a mic over there and let me tell y'all, when I walked in, Miss Jamie was the one I saw first, because maybe it's bad over there Beautiful.
Speaker 5:Can she get it yeah?
Speaker 1:Look at you being a gentleman, thank you.
Speaker 3:We are in the style Come on, miss Jamie. All right, shout out to Miss Jamie. She is a senior director Over here. She's going to sit down with me. I got you, miss Jamie, come on.
Speaker 4:She is shining over here Come on.
Speaker 3:This is boss, lady stuff.
Speaker 4:You don't know nothing. This is real. You don't know nothing about that.
Speaker 3:Real black girl magic, Real black girl magic. My inner child is here. Hey, God.
Speaker 1:I'll get you when you come back, me and you are going to ride.
Speaker 3:Oh God, we Cut the mic off. Yeah, cut the mic off, shut down. Bye, ms Jamie. You know they gave you accolades before we started, but for our followers and our listeners, tell us exactly what you do.
Speaker 2:So I am the co-founder and senior director, so I run a lot of the licensing requests, different things like that. I mingle with the different partners, close deals. We have eight partnerships so far with other licensing agencies where we swap music or briefs. That way we can make a bigger impact and get more opportunities for the artists.
Speaker 3:Wow, that's amazing. I love that. It's the closing the deals for me. I love a black woman that close deals. So for these deals that you close and for these you know partnerships that you guys enter into, what is the process for this, Like what's the step-by-step process for that?
Speaker 2:All the way down to the artist.
Speaker 3:Yeah, pretty much like it doesn't start. What if it doesn't start at the top all the way down to the bottom?
Speaker 2:So once the artists get accepted into our catalog or any other catalog, the artists get accepted into our catalog or any other catalog, their music sits in a database and let's say, a film, a game or an advertiser is looking for the music and they will either send us a brief and say, hey, we're looking for this, this, and they can say, oh, we want a hip hop song, we want it to be high, high tempo, happy lyrics, you know, or just instrumental. And then we have to go through the database per their description. We pull out the songs, we would send them a, basically a playlist, and they would go through it whichever ones they choose. We would license the artist gets paid, we get paid, and then they put it in their project.
Speaker 3:Oh, wow.
Speaker 2:That's a process.
Speaker 3:I love that. That's a process. So let me ask what brought you to this point? What made you to this point? What brought you to here, this job, this point? What brought you to this?
Speaker 2:So I got a degree in business and I worked corporate business for 19 years and so I hooked up with Digital and he had already been in the music industry and we did a little research on sync licensing. Once he decided he wanted to get back in and do stuff and we kind of put both of our accolades together and made it make sense. Because hip-hop is the most sought-out genre. They're the biggest purchasers and consumers in the market, so when they buy music their first pick is hip-hop. So having an all-exclusive hip-hop library is better for us because we're cutting out all the other ones that people really aren't looking for. That they will settle for. They want hip-hop.
Speaker 3:Hip-hop attracts people yeah that's what pulls people in so, because I know we're talking about you, like you said, they pull the hip-hop, so you know the data. You're kind of like the data person looks like what. Let me ask what kind of what genre? So, as far as like video games, tv, what genre pulls hip-hop the most?
Speaker 2:well, all of them actually. Um, movies are tricky depending on the theme of the movie, but most of the reality shows are pulling hip-hop. Um, reality shows you wouldn't even think, uh, that have nothing to do with hip hop, that are on Discovery Channel. They're all in hip hop, not the Sharks.
Speaker 3:The Sharks like to stop. They're all in hip hop.
Speaker 2:I mean the advertisers the most, because even during Corona about a billion dollars was put in the economy from us People who consume hip hop.
Speaker 3:Yeah.
Speaker 2:And everybody was supposed to be so broke, but they were still spending and buying, even though everything was. I mean, people weren't leaving their house, but they were still purchasing. So they use hip hop as a marketing method to get people to consume, because we as a community don't hold on to our money. We put it right back into the economy. So use hip-hop as a way to be able to market that.
Speaker 3:I love it. Well, this is my last question. You know I like to inquisitive, see it what's it like for a woman in this business? Because this business you closing deals, you know, sarah. Typically that's a man's job, right, but we know that women do it better anyway. So what is it like for? Don't tap me, I've been what I said, what is it like for?
Speaker 3:don't tap me, I mean what I said. What is it like for a woman in this business? You know, because I know it's it's probably dominated by men. So what's it like for you in this?
Speaker 2:you want to know um. This actually is very diverse it's very private. They don't let a lot of people in. But I can say, um, it's kind of mixed up with races and genders, but for me it actually hasn't been super bad. It wasn't even a woman thing, it was more getting in the door. But once you get in the door, I mean as long as you're bossing yourself up and sticking to what you do and you're consistent, people are very receptive of you.
Speaker 3:I love it. Shout out to women in business Black women in business. No, you get no questions. I feel like she just dropped the gym for everybody that was listening. As long as you stay consistent and boss yourself up, I don't care about your 10% true, sit up and be bad. I'm going for the girls, so if you could give one piece of advice to your about your 10% true.
Speaker 3:Well, sit up and be bad. What can you do for the girls? So if you could give one piece of advice to your younger self, what would that piece of advice be?
Speaker 2:Ooh, um, maybe do it sooner but, everything else. I mean I kind of like fell in line and I own, I own all of that, but just do it faster yeah in line and I own all of that, but just do it faster.
Speaker 3:Yeah, okay, that's the one. That's the advice. You're the CEO. Do it sooner, not later. Like it's too old for me, 50. Oh shit, ceo, do you have a question for me, jamie? And if it's ignorant, don't ask it.
Speaker 1:I have a question.
Speaker 3:I'm not ignorant all the time 90% of the time.
Speaker 4:But this is, this is 10.
Speaker 1:This is the 10, okay, so I want to know that both y'all can answer this um, because you know, when you're doing any type of business, any entrepreneurial thing, any job, anything, everybody always want to highlight the highs. Nobody really want to talk about the lows. So, like, what is the obstacles you guys have faced and starting it up and what's the obstacles that you have faced and maintaining?
Speaker 2:it. There was a lot of obstacles because this was a closed industry in like for the both of us. It was really hard trying to get in. I mean, people would not talk to you, they shun you, um. So it was points where you kind of like, can we do this, can we get?
Speaker 4:can we get in here with these?
Speaker 2:people because no one really wanted to talk to you. You know, they kind of um, you're literally like on this side of the gate, you know, and so that was really hard to get in the gate. Now that we're in the gate, I mean it's still obstacles getting people to work with you, but we've been pretty blessed getting eight partnerships and thus far in getting people to work with us. But I mean it wasn't easy, it was a challenge.
Speaker 3:Yeah, I have a question and I hope this question makes sense. What's one industry like? You guys have video games, you have movies, but what's one industry that you hope to break through in one day? That was a good one, Sid.
Speaker 5:Do you mean in the sync licensing industry? Yes, advertising.
Speaker 4:Advertising.
Speaker 5:Advertising. Those are like $80,000 to $200,000 upfront payments.
Speaker 3:Ooh, shit.
Speaker 5:I mean, I'm talking about they're going to set you for life, like you can get like six of those, or if you can even get them consistently, yeah, you set pretty good.
Speaker 3:And you know what's crazy? I believe you, because Super Bowl ads they would go for set pretty good.
Speaker 2:And you know what's crazy, I believe you because Super Bowl ads they go from like no, those are different, those are a million, those are up to a million. Because of the way that people are streaming those, they just don't stop. People even go on YouTube and watch the Super Bowl ads after the Super Bowl.
Speaker 1:That's what I was wondering. That was the next question.
Speaker 2:Explain that part of the advertising and how does that work as it pertains to the sync licensing right as far as the sync licensing I mean with advertising, I mean once they, once they pull it, advertisers really don't have a lot of demands about front end, back end. They just pay you a flat fee up front. Um, some of them may like if it's a good uh jingle. Like you know, some brands have specific songs that goes with their brands. They may want to buy it exclusively but they will pay you for that. But it's up to the artist whether or not they want to sell it exclusively.
Speaker 5:When it comes to those companies, people are confused because those are billion dollar brands, so like a million dollars is literally pennies. It's not money, it's nothing to them. They don't even understand the value of money. They pay you a million dollars for that song.
Speaker 2:They're definitely going to make 10, 20 million, so it's definitely worth them to pay you.
Speaker 1:And to piggyback off that. So how is? I know it's a benefit for the artist up front, but then on the back end it's like if the artist sells front but then on the back end it's like if the artist sells exclusive rights to the advertisers and they pay $2 million and they make in excess of $50 million over that, how does that transition into a good deal?
Speaker 2:It just would depend on the negotiations. Sometimes the advertisers may allow you to keep your writers or royalties on the back end, but you wouldn't retain any ownership to it. They would own that, their brand would own that sound. But then sometimes advertisers just purchase it and they use it and then, once they just purchase it and use it, they pay you your upfront fee. You still would get your back end and then, once they just purchase it and use it, they pay you your upfront fee. You still would get your back in. So every time it's clocked on a commercial in between your Hulu's or YouTube, anywhere it's popping up. Even they're putting commercials on social media with Facebook and Instagram. They have a ticker in your pro. That counts all that. So depending on the time of day, the watch time, all of that, you know how much it's running. You're going to clock that every three months wow and um.
Speaker 1:You said a good point there in your pro. A lot of you know artists don't understand that terminology, but what is the importance of having your music in sync and with the pr roles, um, and things of that nature? How is it important for artists to have all of that intact?
Speaker 2:so, um, every artist should have their music registered with PRO Performance Rights Organizations ASCAP, csac or BMI, and that's basically going to. Once they register their music and they start sending it out to libraries or even putting it on social media, they're protected. So, let's say, they put it in 10 different libraries but they're really not keeping up with the libraries. Well, let's say, one library pulled it and hasn't sent them anything, but BMI sends them a statement. It says hey, your music was placed here and it was, and it's been played this many times. Now they've gotten a royalties check, but they haven't gotten their upfront fee yet. So that gives them the. You know, collect their money.
Speaker 3:I love this. I'm learning a lot.
Speaker 4:You know what I?
Speaker 3:want to figure out that McDonald's chicken nugget commercial. You know the one from back in the day where he was like you ate my chicken nuggets. You know which commercial I'm talking about too, the R&B shit. Oh yeah, I need to figure out who wrote that shit and you know what when you were talking about about like advertisements. This one song just kept coming to my head. Which one? There Goes my Chicken.
Speaker 4:Oh yeah, I know, I mean shout out C-Sings. Yeah, shout out.
Speaker 3:C-Sings, but like this would be a great opportunity for him, because I feel like this is something that would be beneficial.
Speaker 5:But he can't use that. He can't use that because of yeah, it's too simple. Sample, yeah, no, no, it can be used. That's called a cover song you talking about from the Usher, from the.
Speaker 1:Usher, yeah, he did it for like there goes my chicken.
Speaker 5:But he used the lead, though he can't. Oh, he used the actual lead, yeah.
Speaker 3:Yeah, that's what we saying. It's not an. I got a bunch of covers. I got a bunch of covers. I'm going to talk to y'all after this. I'm worried I'm going to get us money off the advertising.
Speaker 4:So what's the end goal?
Speaker 1:What would be like for y'all artists or somebody that submits a record and it blows up? What is your goal for that?
Speaker 2:So our goal is to be the biggest hub for hip-hop and hip-hop sub-genres, so that when somebody is purchasing hip-hop music, we are the place that they have to come to to get it.
Speaker 2:And so you know we have a really good deal set up for the artists and you know we're not taking any ownership of their music. They're retaining all rights. And so it's really a good deal for both us and the artists. And you know we're not taking any ownership of their music. They're retaining all rights, and so it's really a good deal for both us and the artist, and so that's what we are already dominating the industry in terms of branding.
Speaker 5:This has only been about a year and a half and we did. This is the first year that we really like going public. My boy, fat Tommy, don't like that word public. It's not an IPO public, but this is our first time, hey.
Speaker 1:I will not let me know he like to.
Speaker 5:We don't have an IPO, but this is our first time really just pushing the brand in front of media. We're putting pretty much like a multimedia press campaign together. So we're just going to dominate and train our eyes over here to hip hop in the sync licensing industry. So all the advertisers, everybody will be selecting music from our catalog.
Speaker 3:I love that.
Speaker 2:Sort of aggressively putting ourself out there. I love that you got to. You got to, yes, you got to.
Speaker 3:You got to because if not, somebody's going to beat you to it. Okay, I love that Y'all hiring, listen, shout out to everybody. That's on my live. It's a lot of artists, it's a lot of producers, it's a lot of djs on my live. Make sure y'all go follow. Follow, beta, blue digital.
Speaker 1:Okay and half of the men got their shit together get your shit together first and then follow. Let me tell you we put a post on don't laugh, because this is sad. This is for the post because we have a um, a training day. Clt is a plethora. A post because we have a training day. Clt is a plethora of artists that we deal with.
Speaker 3:And no advisory board. Yeah, $14,000.
Speaker 1:So we put the post up and it was like yo, you gotta, this is the stipulation, you gotta have your music. You know, registered you gotta have the stems and all that. No, stay away from YouTube, fucking beats.
Speaker 3:Stay away. I know three people with the same fucking beat right now, right now, right now.
Speaker 1:And it's sad. It's sad that a lot of these artists they want to do music but they don't understand the business side of music. They just think going in the studio, recording and leaving. You already did yourself an injustice by going and recording and leaving the studio without nothing.
Speaker 3:You didn't even leave with your own studio, Nothing nothing, nothing.
Speaker 1:And we didn't give you an MP3.
Speaker 3:We didn't give you a wave file, my hope for this is that this episode, this interview, kind of gives you guys a look into what you need to do, because there's a lot of great artists in this city but y'all just don't know the business side. You can be creative all you want to, but you got to know both sides, you got to play both sides. So I'm hoping that my prayers at this interview and this, you know, a lot of information that we got from both of you guys is a wake-up call to y'all to get y'all stuff together, get y'all stuff licensed and registered and try to go outside of trying to make it on a record label, because you can go license your music and get you know, be a millionaire and get found quicker than trying to go sign to QC or you know 300 or whatever. You know what I'm saying.
Speaker 1:I want to know, like you alluded to that, like what is the process? I know you had talked about it earlier, but for this platform, what is the process of an artist submitting their music?
Speaker 2:They can. We had brought these and we have like a QR code, but they can also go on our website in the about section and they can click the link. It's just a simple sheet. They fill it out. It's got some information about them, their music. They can submit their music. You know. Like you said, they have to have their stuff together.
Speaker 4:We we don't. We don't want that kind of music either. Okay, because we can't sell it, you know?
Speaker 2:I mean you have to have it together if you really want to make money off of it and you're serious. So, um, register your music, make sure you have quality music that, um you took your time and put together.
Speaker 3:That's actually worth something you know right yes so of course, like you said, you know they have to submit their forms and stuff, tell them where they can find you at social medias, websites, all that stuff um.
Speaker 2:You can go to our website at beta blue digital comm.
Speaker 3:We are on all platforms at beta blue digital they on LinkedIn, facebook, instagram, tick-tock X forming on his Twitter. They don't want they on LinkedIn, facebook, instagram, tiktok X, formerly known as Twitter. They're on Christian Mingle Photo Bucket, myspace. They on all that stuff like us. And listen, y'all know me, y'all just got to take it down. Take it down the address. The first three numbers say 444. Ooh, that means they protected.
Speaker 4:Money. Don't say no, bullshit, okay they protected.
Speaker 3:And don't embarrass us and say no advisory, don't mention us at all.
Speaker 2:Shout out to all of our artists.
Speaker 4:They will check out.
Speaker 3:Better Blue Digital when it's in the news Mention CEO, don't mention no advisory as a whole, just mention that nigga for real Fucked up.
Speaker 1:Alright, so you got any times it's done.
Speaker 3:Yeah.
Speaker 1:Can I get my nigga back on now?
Speaker 3:Oh brother.
Speaker 5:Yeah, oh, we rolling yeah.
Speaker 4:Yeah, lady, times done.
Speaker 3:That's not even your real voice. Get my nigga back on. That's not even your real voice. Huh, that's not your real voice.
Speaker 1:I put my nigga voice on.
Speaker 3:Talk to your real voice, the tweet. You know this is your real voice. Yeah, this is your McClane voice. I love midgets. Oh, you got to stop using that word. Stop saying that we're going to get. Did you turn me off Huh?
Speaker 1:I'm about to now, now that I know that's crazy, that I'm off. Now that you're off. You off too, though know that's crazy that I'm all now that you're off, you off to them.
Speaker 1:oh, you motherfucker, you off too stupid all right so let's, let's, let's get down to the nitty-gritty man. I want to ask a few um like. Sometimes, you know, we ask um, what? What are you typing the mic for you? All right, I'm good, okay, um, and then, in lieu of hip-hop, right, hip-hop music, because you are based hip-hop based on your sync license the state of hip-hop right now. I hip-hop music because you are based hip-hop based on your sync licensing the state of hip-hop right now. I love it. I want to talk about this, right, quick. Everybody dissing each other and shit, right, I love it. I love it. This is fucking hip-hop. Y'all niggas keep dissing each other. Get in the booth, bitch. Yeah, damn. I want to hear this shit Right now. Where the state of music is at right now and I know you, probably, you know, obviously you get a lot of submissions from artists and stuff like that when do you feel the landscape of music is heading towards right now?
Speaker 5:currently, right now, man. I mean, it's just evolution in the flesh. Right now, man, it's rolling. I like all of it.
Speaker 1:I mean he's lying. By the way, he don't like y'all shit. Y'all shit is whack.
Speaker 3:The shit is whack. He's just PR trained.
Speaker 5:I mean no, I really do. I mean me and my personal friends. We debate on music all the time. You know, we come from the, you know the old school era. But see, the music gonna evolve. It's got no choice but to evolve, right. You know, even the mumble rap. The mumble rap was hot to me. I mean I always, you know, thought Young Thug was a. That's really talent. Free Young Thug, that's a style. You made a mockery of AK-47. But I mean, it's where it's at. It's just going to keep evolving. The artists is just as the generations keep on. You know, we keep on going to this, we at this phase, and the generations is coming up with new creativity. So creativity is just unlimited, it's infinite. So there's no telling how the music is going to go. It's just going to keep evolving, all right.
Speaker 1:I got you, I'm listening. When it comes to music, I'm a very harsh critic. If it's hot, it's hot. If it's whack, it's whack. If it's mid, it's mid.
Speaker 5:So you probably disagree with the mumble rap of Young Thug huh.
Speaker 3:I like Young Thug. It's crazy that song that you picked because Lifestyle was fire.
Speaker 1:Yeah, that's a hot song. That was fire. They got to be doing a lot of shit too. That was college highlights. What Was that considered? Mumble rap, though.
Speaker 3:Yeah, because he mumbled on half that shit, what he?
Speaker 1:said what he said in that part. I don't know Can anybody say what he said in?
Speaker 3:that part.
Speaker 1:You got to go to azlyricscom and know what he said Even AZ Lyric is going to have A, b, z, x, x, y Z, z. That's right. I should know that that's right.
Speaker 5:You're New York, though.
Speaker 3:Yeah, yeah, he biased, he real biased I'm.
Speaker 5:East Coast too, though. I mean that's I'm not biased.
Speaker 3:I like your when it comes to music, you have a certain ear, if they know.
Speaker 4:Half of it sounds like that Trash Trash. Get that shit out of here. Trash. If it don't sound close to being your life, take that shit back to the drawing board.
Speaker 3:Yeah, you very biased that's facts.
Speaker 1:I will say it again we know you're biased. What did I say?
Speaker 3:Trash. Say it again.
Speaker 1:Get that. Top three, top three. What is your top three hip-hop artists of all time?
Speaker 3:Now, before you answer, please know we do fight on this episode and on this show we fight, so be careful what you say. She's a Beyonce thing.
Speaker 5:You have to excuse her, hey, I mean I'm Midwest, so I mean the Detroit boy is popping right now.
Speaker 4:Which ones? The whole Detroit.
Speaker 5:Detroit is just winning right now.
Speaker 3:I want you to name which one. Come on, where do I start, uh? Iceware Vizzo okay, okay, babyface.
Speaker 4:Right, I like Babyface uh, wait, these are not your top three of all time, right?
Speaker 1:no, you said of all time, all time. Yeah, old time, yeah, old time.
Speaker 5:I'm about to say it, the wine kicking in, the wine kicking in. I told you.
Speaker 3:I told you. I had the Julio Wiccan one. I eat your rice, baby, all the time.
Speaker 5:Okay, man, you know I got to go with Dolph. Best of peace, Dolph.
Speaker 1:Yes, love it Best of peace.
Speaker 5:Dolph, you a winner. You said three right. Man you know what?
Speaker 1:I'm looking at you.
Speaker 5:Dolph is man, you know, wayne Lil Wayne man, yeah, yeah.
Speaker 1:I gotta say all time.
Speaker 3:Lyrical genius.
Speaker 5:Yeah, wayne is that nigga, and this gonna be very controversial to throw this name out.
Speaker 4:Wait, let me get my glasses right, that guy right there he know where I'm going when he going, why talk to?
Speaker 1:me over there cheesing and smiling.
Speaker 3:I know what he gonna say Let me push my glasses down for this one hey you know, it's Jacob.
Speaker 4:Oh, that's Jacob.
Speaker 3:We actually got mad at him. We like Beyonce's husband.
Speaker 2:He's been reduced to Beyonce's husband. We like Beyonce's husband.
Speaker 3:He's been reduced to Beyonce's husband. We like Beyonce's husband.
Speaker 1:Let's get your top three.
Speaker 3:Miss Jamie, what's your top three?
Speaker 1:Yeah, yeah, yeah, talk to that mic Okay.
Speaker 2:Yeah.
Speaker 3:I feel like Miss Jamie got good taste Okay.
Speaker 2:Well, you know, I would have to.
Speaker 5:Is y'all saying rap or just Just all-time artists Any?
Speaker 2:artist.
Speaker 1:Okay, so I can pick any.
Speaker 2:My top three. I guess I would go with I don't know, I would probably pick Beyonce.
Speaker 3:That's it, miss Jamie. You ain't got to say no more. Y'all don't have to say nothing. That's it, girl, beyonce, yes, the girls are here. The beehive is here.
Speaker 1:Shout out to you, I got to hear other two. For me not to, I got to hear other two.
Speaker 3:I will go back into my Beyonce. She's standing on it. Yeah, stand on it. She rocking that. Stand on it, miss Jamie, I got to hear other two, I would do.
Speaker 2:Beyonce, I do like Jay-Z okay, we like Beyonce.
Speaker 3:You got one more chance one more.
Speaker 2:You know I am a really big Biggie fan, so I will probably take it there like he's one of my favorites.
Speaker 3:Biggie Stan. Right here he's a Biggie Stan. I'm surprised you don't have a little Biggie today.
Speaker 1:I didn't drive my car today, so Biggie's in the car. We're going to come back to that. See, you know what she?
Speaker 3:said Beyonce Giselle knows Carter, I'm a car, I'll be bucking boy she getting a lot of kickback on that.
Speaker 1:Yeah, okay.
Speaker 5:I'm loving that album.
Speaker 3:Beyonce, let me just say if you're watching this, please send me some secret.
Speaker 1:Yeah, send me some secret, because the hair products are lit.
Speaker 3:I've heard they're lit. Also, please wait before that tour, because I got my pockets got to get together. I just bought your last tickets. My pockets got to still recover from Renaissance.
Speaker 4:So you know, shout out to Miss J, Miss J we like you, buy digital diamonds. Yeah, I'm kidding.
Speaker 1:My bad, I'm just playing. No, no, just not kick my man off, what you?
Speaker 3:talking about? He ain't say Beyonce. Huh, he ain't say Beyonce.
Speaker 1:Why would a nigga say Beyonce?
Speaker 3:Because he know great taste.
Speaker 1:I don't think. No man. Beyonce, y'all ain't got nothing to do with my life, what are you? Talking about no dude.
Speaker 5:If y'all would've asked the question more it'd never. Oh, I am back for it. Y'all have my personal top three. I can't say Beyonce.
Speaker 4:Beyonce I got a thing we're going to do here, nigga, come on, get out of here.
Speaker 1:If you done, you can fuck up out of here. There's a door. We can see you on the cameras. I would disagree, though, wait, disagree with what Tommy, tommy, hey, get him out of here.
Speaker 3:Security, Tommy, talk to him baby.
Speaker 1:Get skinny Tommy out of here. Talk to him, baby.
Speaker 4:All right, I say who was supposed to take the lead after Michael Jackson and Prince and Carrie, Chris Brown.
Speaker 3:Breezy, get the fuck out of here.
Speaker 1:No, we're talking about he's right, that's he's in a different category.
Speaker 4:Breezy, that dude.
Speaker 1:Yeah.
Speaker 5:Breezy, can't nobody take no for an answer? Yeah, please give him a mic.
Speaker 1:We can't see him on the camera, but we can hear him on the audio.
Speaker 3:We're going to put his picture right here.
Speaker 1:Yeah, he's going to be mad. We're going to make him fat.
Speaker 4:I would just say that when I looked at that and said who would carry the ladder next and move music, so who's the superstar Like? Who is a superstar really from the 90s that's out here right now A superstar?
Speaker 3:Give me criteria, usher. There's none, usher no.
Speaker 1:Usher in the early 2000s. Well, if you was to say that, Beyonce.
Speaker 3:Okay, I see what in that point, what Tommy is saying, because since Child of Destiny okay, Child of Destiny, child of Destiny, destiny's child she's been dropping consistent albums. They said she couldn't do it and she didn't Stop playing me. If I won't roll out these facts for real, okay, I keep trying to tell you.
Speaker 1:You know she's the president, yes, of the Beehive.
Speaker 3:Beehive's Troll Check Okay.
Speaker 1:All right, I'm sorry.
Speaker 3:Don't piss me off I digress.
Speaker 1:All right, Better Blue Digital. Let them know what's coming up next. Let them know again where artists can submit their music. Just let them know about Better Blue Digital.
Speaker 5:Info at betabluedigitalcom, just send us an email and, uh, holla at us, we holler back. I mean, we are in the process, um of running a multimedia press campaign. You're probably gonna see me circulating on a lot of different platforms and um, thank y'all for having me um absolutely y'all. Actually one of the first to interview me. So, hey, I would like to get charmed about that.
Speaker 3:That's the way, this was a great interview. This was an amazing interview, oh yeah. And we done, had some bad interviews, oh yeah, okay, but this was an amazing interview.
Speaker 1:Okay, oh, y'all turned, yeah, thank you.
Speaker 3:Oh, stick around, it gets better. Oh, it gets worse, it gets worse. We're about.
Speaker 1:She said it gets better, she said it gets worse, it gets worse, it does.
Speaker 3:It does. Thank y'all so much for coming out. Thank y'all for supporting us, Bestowing blessings and prosperity on you guys, because this is amazing. So I hope the artists that watch this watch our shorts, our reels. I hope y'all take this information and get y'all shit.
Speaker 1:They fucking together.
Speaker 3:Please, all those open mics that y'all go to make it worth something.
Speaker 1:Hey, hey. Speaking of which, who is this? You're going to hell and she's going to sue you.
Speaker 3:You keep playing with her, because you're going to hell, we don't have time for that. You're egging that damn girl on. You're egging that girl on and she's going to sue your ass. The fuck was you doing? Yeah, our boss here got his first diss song yes, by an artist.
Speaker 1:Yo I'm about to fucking make another record, oh God.
Speaker 3:Because everybody dissing each other.
Speaker 1:I'm about to make another one.
Speaker 3:We're going to go ahead and go to the next one. We're going to get into the meet and know, vibes, you stick with us because it's going to get real nigga tree on here.
Speaker 1:Stick with us. Yeah, stick with us.