Noadvisory Podcast
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Noadvisory Podcast
Navigating the Treasures and Trials of Sync Licensing
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This episode takes a turn towards the insightful as Diamond Digital and Miss Jamie from Beta Blue Digital Marketing drops by to share her expertise on making waves in the music industry through sync licensing. We're painting the town in Beta Blue as we connect color psychology to branding success, and even pay homage to the new shades of green in our wallets. Miss Jamie's sharp observations remind us that standing out in the digital age is all about strong identity — and we're all ears.
Wrapping it up with a dose of reality, we salute the Black women who are rocking the music licensing industry, dominating hip-hop's stronghold in media, and influencing consumer choices. For all the rising stars out there, we're dishing out essential nuggets of wisdom on keeping your music business tight. Reflect on your personal playlist as we spar over our top artists and tease what's coming up in our no-holds-barred conversation. Join us for an episode that's as much a rollercoaster of emotions as it is a treasure trove of industry gems.
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Yeah, I forgot what he said.
Speaker 3You know what he said he be like. He got a different fucking name every week. No, this really, I hate me, this, why I don't like coming here with you. What the hell is this? Can you just fucking do it right, your bitch? Your bitch called me Storky Robinson. Oh yeah, Float like a butterfly, steam pussy like a bee. Look why she got an M.
Speaker 1Oh, there you go. Oh man, listen, man, shout out to all my men at HB. You know, left me here by myself, bro, you know.
Speaker 3We about to kick your ass, but that's soon to come. I have no parts. Oh yeah, cause you was. That's straight shade. Well, let me take over HB's part.
Speaker 4Listen like and subscribe. Oh yeah, because you was. That's straight shade, that is straight shade. Well, let me take over HB's part.
Speaker 3Listen, like and subscribe. No advisory podcast. We are on YouTube, apple Music, spotify, amazon Music, limewire, bebo Photobucky, christian Mingle, black People. Meet we on we on Pornhub Whoa whoa, whoa, whoa we on.
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Speaker 3How do you know all this? What the hell I be?
Speaker 1on there.
Speaker 3God damn it.
Speaker 1That's why I know.
Speaker 3Anyway, we on Christian Mingle Me no advisory Christian.
Speaker 1Anyway, we all Christian people, christian and mingle me, no advisory Christian, how you gonna go from porn?
Speaker 3hub to Christian is about I need a man.
Speaker 1I need a man, that's Big.
Speaker 3Diddy.
Speaker 4I didn't say that, he didn't say it we got, we got like 50 cameras.
Speaker 1Hold on, roll the clip, roll the replay we ain't got it. I'm sorry, roll the replay.
Speaker 3We gonna start doing that shit. We recording and roll his replay so he can know. A highlight reel. That's the only thing I'm gonna remember please like Y'all like and subscribe, and we's hungry.
Speaker 1You just say make money off your money. We do, bro, we do, and we are hungry. Why you gonna say it like that though?
Speaker 3Because, I love them but we like and subscribe yeah.
Speaker 1And keep making content One day we're on. Keep fucking raping y'all, no Diddy.
Speaker 3One day we're on Apple Music, the next day we on Tubi. We gonna be on Rebo with Diddy. I feel like we should submit episodes of old episodes to Tubi.
Speaker 4No, no, no, see we not finna skip up what his niggas say.
Speaker 3I'm ignoring this bullshit. We going to Tubi Tubi. Be lit, though we could pitch it.
Speaker 4Tubi hotness, we could pitch it to Tubi. Let's talk about.
Speaker 3Tubi Because Tubi. Let's talk about Tubi Because Tubi people. Tubi is hot right now. Everybody watches Tubi. They so hot, they even changed their logo. Yeah, in the intro.
Speaker 1Oh, they getting money. They be like they do, like a doo-doo, Tubi Yep. Oh shit, they getting money. We go to Tubi for real, All right. Shout out to Tubi Cut. Shout out to our fucking oldest acquaint, oldest dinosaur from the grave. That is disrespectful.
Speaker 3Videographer Medicaid Digital. That is disrespectful.
Speaker 1Be back with us for the night.
Speaker 3You know what I'm saying Shout out to the media. And we got a full studio audience y'all.
Speaker 4And shout out to the studio audience.
Speaker 3Yes, clap for yourself.
Speaker 1Yes, my name is Sean Small. My name is Wolf. What's your name, bro? B-stay Greasy, b-stay Greasy, b-stay Greasy, b-stay Greasy.
Speaker 3That's the nigga that'll shake you in the alley.
Speaker 1Yeah that nigga Greasy. Yeah Fat Tommy Fat.
Speaker 4Tommy yeah.
Speaker 1Fat Tommy I thought it was just Tommy. No, it's Fat Tommy. It's Fat Tommy, is it?
Speaker 3F-A-T or.
Speaker 1P-H-A-T, f-a-t.
Speaker 3F-A-T.
Speaker 4But you ain't fat, though. That's what I was about to say.
Speaker 3Let me segue into that, because I hate black people giving nicknames man.
Speaker 1You can't see him on the camera, but he's calling himself Fat Tommy and he like 30 pounds. That's crazy how sweet. He 50?. He adding 20 extra pounds on him. He still calling himself Fat Tommy. I am screaming. How sweet, how.
Speaker 3Shout out to the studio. Shout out to Fat.
Speaker 1Tommy, and we have a very special. Bring him in now. Let's get around the floor. Let's get around the floor, hercules. Hercules, is it Diamond? Digital? Digital Diamond, digital Diamond, digital Diamond, digital Diamond, digital Diamond, digital Diamond.
Speaker 3Digital, diamond Digital.
Speaker 4Diamond Digital Diamond Digital Diamond.
Speaker 3Digital Diamond.
Speaker 1Digital Diamond, digital Diamond. I'll fuck up her name. I'll fuck up her name For Better Blue Digital. Let's give her another round of applause. Let's show them out. Yes, yes, yes. Like some wine, y'all turned over here, oh shit, next week see we should have some punch today, but we're going to have some punch back. We're going to have our statement.
Speaker 3Don't worry, the wine goes down like punch sometimes, okay.
Speaker 1It goes straight what kind of wine is that? Go ahead, let's say it.
Speaker 4Yeah, wait till my segment. Wait till my segment, Okay okay, Go ahead.
Speaker 3Oh, this is oh wow, yeah, this is going to be long enough for this segment. Yeah, that's all right.
Speaker 1That's all right. Yeah, because y'all fucking that shit up.
Speaker 3Whatever that shit is Okay. Yes, chat, bring them in. Hey, how you doing, hey. So listen here in no Advisory. We like to bring our guests in a very special way.
Speaker 5I don't know about that y'all they're kicking it. What's the special way?
Speaker 3We're just going to ask you three simple questions, just three simple questions.
Speaker 5Big questions.
Speaker 3Ready. Let's do it Alright, we want to know who you are who you are.
Speaker 5Where you from and what the fuck you do. Okay, I'm Digital Diamonds, executive producer of the first official hip-hop sync licensing company in the world. Where's the other question when you from, where I'm from. Okay, I'm outside of Chicago, peoria, illinois home of. Richard Pryor, and what I do is a sink. Sink your tracks, sink beats. I provide the alternative to the conventional music industry for all the hip hop artists.
Speaker 3I've been watching that shit.
Speaker 1Look crazy, chicago PD that shit, look wild, that shit crazy Chicago.
Speaker 3Hank Boyd.
Speaker 1Yeah, let's. Let's talk about that For a brief moment, because when niggas say he from Chicago, they got some Chicagoan stories Right Cause Chicago is tough. They don't call that shit Chirac for nothing.
Speaker 5You all good. Baby, you gonna be safer Than your mother's arms.
Speaker 3Man ain't nothing wrong you gonna be safer than your mother's arms safe you know, Nah, that sound like the hood too, though.
Speaker 1No, that sounds like a high class name.
Speaker 3Peoria, that's not even how you're saying it right, how you saying it?
Speaker 5Nobody can pronounce it. It's Peoria. Only the natives can pronounce it. Peoria, right, Peoria.
Speaker 3So, peoria, I pronounced it right.
Speaker 5Can you say the?
Speaker 3state Illinois, illinois, y'all saying that correctly.
Speaker 5Hell-a-nois.
Speaker 3Hell-a Y'all said that correctly.
Speaker 1Illinois, illinois, you fucked up. This one's got Illinois Everybody say Illinois on there.
Speaker 5But I'm shocked. Y'all said it.
Speaker 3First of all, Ditto Diamonds, we have a degreed black woman here. You know what I'm saying, and another degreed black woman.
Speaker 1Okay, English, and I got a degree too. It's a two-year, but fuck, it's a degree. That's right friend, shit, I'm playing these.
Speaker 3Black men would agree. Black men would agree. Performing from Nora what.
Speaker 1All right, let's move on. This is why we don't want to shout you out.
Speaker 3This is why we don't want to shout you out. Go ahead, sid, what you got for us. So my first question for people that may be unfamiliar with what exactly beta flu is, can you kind of like break it down for them in layman's terms, or like dumb it down for them and tell them what exactly the digital library is about?
Speaker 1yes for the dummies for the dummies.
Speaker 5In layman's terms, we place music with film and advertising companies.
Speaker 1Yes, you hear that dummies, so just get that straight. Y'all are motherfuckers. Dummies out there don't know what is seek licensing. We just broke it down for you.
Speaker 5Say it one more time I mean, a lot of motherfuckers don't really know what it is. They don't. Yeah, it's just I didn't know. I had to do a bunch of research I and learned a lot about this, so I was schooled by some entertainment lawyers. But what you do is the alternative. We provide an alternative, because everybody's in a single file line trying to get up into the distro keys on the streaming platforms and whatnot. So this is the alternative and it's opening the door and it's a lot more lucrative.
Speaker 1Now just elaborate on that a little bit more. For the non-dummies With sync licensing, that is a way where you can get your music on video games, movies etc. That is a good way to get your music out in different markets going through sync licensing. It's very key that you say hip-hop, you know, because sync licensing is abroad, right? Anybody from any genre could you know send in music and stuff like that. So why did you specifically want to target and focus on hip-hop only?
Speaker 5Well, I mean, this is an invite-only industry, so this is one of the most gated-off industries there is an invite only industry, so this is one of the most gated off industry there is. So I mean it's really hard to get into. It's a 100% relationship based industry so to get up in here.
Speaker 5You got to know somebody that knows you. That's the only way to get in here. So what we did? We open the door for the people, because hip-hop is the, you know, the biggest genre loaded with the most people trying to get in. It is so. I mean, people want artists, like I said, they want to get on the streaming platforms, and you can still get on the streaming platforms, but this is the alternative, because those are a separate set of royalties. I always I can't break it all the way down, I'm just giving it to you in a nutshell, but I always advise people to do their due diligence and learn about it. Check out YouTube videos about different people talking about it, or the YouTube school yeah, youtube will teach you everything you need to know.
Speaker 3Youtube Academy we love YouTube. Youtube teach a lot of stuff.
Speaker 1It do it? Does you taught me how to sell?
Speaker 3drugs, my gosh you are. Oh shit, I said that on air my bad. Can't cut that out, k, would you not such thing? Let his ass go to jail go ahead my bad no. So my next question is what wait? Let me think how long before this is? What is the path that led you to this licensing library or city library?
Speaker 5sorry, yeah, licensing, music licensing. Well, back in 2009, I had an independent distribution deal with Malico. Shouts out to Tommy Couch, shouts out to Fat Tommy.
Speaker 1Skinny, skinny Tommy we don't want to change his name to Lady I had an independent distribution deal.
Exploring Beta Blue Digital Marketing
Speaker 5To make a long story short, due to an unfortunate chain of events, my record label ultimately got dissolved. When I started back up, I was going to start back up another record label, but my personal opinion is a little bit oversaturated. At the time, well, at the moment, right now, away from that, I mean, chase your dreams if you think you got to go for it. But, uh, sync licensing I seen that there was an open avenue, because this is a fertile ground for a company like beta, blue digital digital to thrive. So I said, let me just open up right here. And then I was inspired by, like bezos and them. You know they created something from scratch. Right? You know what I'm saying? Everybody a rapper right now, everybody, not to nothing. Please don't take this the wrong way. All rappers, if you got it, you got it. Plenty of money to be made, right? No, fuck that. I want that Amazon money and that Facebook money. Shout out to Zuckerberg and Bezos.
Speaker 3Yeah, that's right. So you kind of said something that actually was going to lead me to my next question. I have to ask, like Beta Blue is such a unique name, how?
Speaker 5did that name come?
Speaker 3about. Oh yeah, I like that.
Speaker 5Shit, the color blue Facebook. I was paying attention to marketing styles. I seen blue with Facebook, LinkedIn. They seem to make a lot of money and you know this is the digital world. So we went with Beta Blue Digital and my name, Digital Diamonds. I reinvented. My original name was Shiny Diamonds. I got some videos. Y'all can search me. I'm probably on the third page of Google, somewhere it's floating around. I got some stuff.
Speaker 3You're laughing, but that's an accomplishment.
Speaker 5That's a hell of a. That's a lot of seo keywords for third page.
Speaker 4That's an accomplishment.
Speaker 5You want to pay three out of a million I did some work with the young bloods uh project pat. Um, I did some work.
Speaker 1But yeah, we went on here come with sync licensing because it was just like a wide open industry and I see that ain't nobody really like brand and hip-hop in there, so I said I'm gonna go ahead and attack, uh, attack that right, I like that oh no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no no.
Speaker 3No no, no, no. I like how you.
Speaker 1Yes, and you know we choose red and black and white because you know it's alarming, it's like, ah, you know it's an alarming shit. These are welcoming colors, right, blue, white, shit like that. So I like the fact that you choose those type of colors and you did your research on the colors you know. So when people see it like oh, it's like oh, a fuzzy feeling, it's like covert Let me come over here and get my music on and shit.
Speaker 3You know what I was also thinking of with the blue Blue notes. You know money, because you know they call money blue notes, c notes, yeah, no, no blue notes.
Speaker 1Blue notes.
Speaker 3Yeah, well, maybe that's a Miami thing. But it's green, it's not blue. No, the new ones are blue. Oh my God.
Speaker 1The new money is blue. Got no money right, let me see it. It looks green, it's blue, it's blue notes. Let me see it.
Speaker 3I don't have a hundred dollar bill to show you broke. You ain't got it. I told y'all, I just told y'all I cannot wait for my segment I cannot wait. No, but y'all know like and one of the things that I love about graphic design is the color theory, and I pride myself on like the colors, so I was going to speak to like his colors. Like the white usually means peace, it's comfort, it's serenity.
Speaker 3The blue is like professional, it's strong, it's a trustworthy brand. So to add those colors together was a great idea, just from like the marketing designing aspect of it. I don't know what you're doing, but they did a thing with that, thank you. So you know you're destined for success. Just off your brand colors alone, because brand colors alone make people want to trust you.
Speaker 5I appreciate that yeah.
Speaker 3So you know, we see he did not come alone. So let's talk to Miss Jamie. Miss Jamie has a mic over there and let me tell y'all, when I walked in, Miss Jamie was the one I saw first, because maybe it's bad over there Beautiful.
Speaker 5Can she get it yeah?
Speaker 1Look at you being a gentleman, thank you.
Speaker 3We are in the style Come on, miss Jamie. All right, shout out to Miss Jamie. She is a senior director Over here. She's going to sit down with me. I got you, miss Jamie, come on.
Speaker 4She is shining over here Come on.
Speaker 3This is boss, lady stuff.
Speaker 4You don't know nothing. This is real. You don't know nothing about that.
Speaker 3Real black girl magic, Real black girl magic. My inner child is here. Hey, God.
Speaker 1I'll get you when you come back, me and you are going to ride.
Women in Music Licensing Industry
Speaker 3Oh God, we Cut the mic off. Yeah, cut the mic off, shut down. Bye, ms Jamie. You know they gave you accolades before we started, but for our followers and our listeners, tell us exactly what you do.
Speaker 2So I am the co-founder and senior director, so I run a lot of the licensing requests, different things like that. I mingle with the different partners, close deals. We have eight partnerships so far with other licensing agencies where we swap music or briefs. That way we can make a bigger impact and get more opportunities for the artists.
Speaker 3Wow, that's amazing. I love that. It's the closing the deals for me. I love a black woman that close deals. So for these deals that you close and for these you know partnerships that you guys enter into, what is the process for this, Like what's the step-by-step process for that?
Speaker 2All the way down to the artist.
Speaker 3Yeah, pretty much like it doesn't start. What if it doesn't start at the top all the way down to the bottom?
Speaker 2So once the artists get accepted into our catalog or any other catalog, the artists get accepted into our catalog or any other catalog, their music sits in a database and let's say, a film, a game or an advertiser is looking for the music and they will either send us a brief and say, hey, we're looking for this, this, and they can say, oh, we want a hip hop song, we want it to be high, high tempo, happy lyrics, you know, or just instrumental. And then we have to go through the database per their description. We pull out the songs, we would send them a, basically a playlist, and they would go through it whichever ones they choose. We would license the artist gets paid, we get paid, and then they put it in their project.
Speaker 3Oh, wow.
Speaker 2That's a process.
Speaker 3I love that. That's a process. So let me ask what brought you to this point? What made you to this point? What brought you to here, this job, this point? What brought you to this?
Speaker 2So I got a degree in business and I worked corporate business for 19 years and so I hooked up with Digital and he had already been in the music industry and we did a little research on sync licensing. Once he decided he wanted to get back in and do stuff and we kind of put both of our accolades together and made it make sense. Because hip-hop is the most sought-out genre. They're the biggest purchasers and consumers in the market, so when they buy music their first pick is hip-hop. So having an all-exclusive hip-hop library is better for us because we're cutting out all the other ones that people really aren't looking for. That they will settle for. They want hip-hop.
Speaker 3Hip-hop attracts people yeah that's what pulls people in so, because I know we're talking about you, like you said, they pull the hip-hop, so you know the data. You're kind of like the data person looks like what. Let me ask what kind of what genre? So, as far as like video games, tv, what genre pulls hip-hop the most?
Speaker 2well, all of them actually. Um, movies are tricky depending on the theme of the movie, but most of the reality shows are pulling hip-hop. Um, reality shows you wouldn't even think, uh, that have nothing to do with hip hop, that are on Discovery Channel. They're all in hip hop, not the Sharks.
Speaker 3The Sharks like to stop. They're all in hip hop.
Speaker 2I mean the advertisers the most, because even during Corona about a billion dollars was put in the economy from us People who consume hip hop.
Speaker 3Yeah.
Speaker 2And everybody was supposed to be so broke, but they were still spending and buying, even though everything was. I mean, people weren't leaving their house, but they were still purchasing. So they use hip hop as a marketing method to get people to consume, because we as a community don't hold on to our money. We put it right back into the economy. So use hip-hop as a way to be able to market that.
Speaker 3I love it. Well, this is my last question. You know I like to inquisitive, see it what's it like for a woman in this business? Because this business you closing deals, you know, sarah. Typically that's a man's job, right, but we know that women do it better anyway. So what is it like for? Don't tap me, I've been what I said, what is it like for?
Speaker 3don't tap me, I mean what I said. What is it like for a woman in this business? You know, because I know it's it's probably dominated by men. So what's it like for you in this?
Navigating the Music Business Obstacles
Speaker 2you want to know um. This actually is very diverse it's very private. They don't let a lot of people in. But I can say, um, it's kind of mixed up with races and genders, but for me it actually hasn't been super bad. It wasn't even a woman thing, it was more getting in the door. But once you get in the door, I mean as long as you're bossing yourself up and sticking to what you do and you're consistent, people are very receptive of you.
Speaker 3I love it. Shout out to women in business Black women in business. No, you get no questions. I feel like she just dropped the gym for everybody that was listening. As long as you stay consistent and boss yourself up, I don't care about your 10% true, sit up and be bad. I'm going for the girls, so if you could give one piece of advice to your about your 10% true.
Speaker 3Well, sit up and be bad. What can you do for the girls? So if you could give one piece of advice to your younger self, what would that piece of advice be?
Speaker 2Ooh, um, maybe do it sooner but, everything else. I mean I kind of like fell in line and I own, I own all of that, but just do it faster yeah in line and I own all of that, but just do it faster.
Speaker 3Yeah, okay, that's the one. That's the advice. You're the CEO. Do it sooner, not later. Like it's too old for me, 50. Oh shit, ceo, do you have a question for me, jamie? And if it's ignorant, don't ask it.
Speaker 1I have a question.
Speaker 3I'm not ignorant all the time 90% of the time.
Speaker 4But this is, this is 10.
Speaker 1This is the 10, okay, so I want to know that both y'all can answer this um, because you know, when you're doing any type of business, any entrepreneurial thing, any job, anything, everybody always want to highlight the highs. Nobody really want to talk about the lows. So, like, what is the obstacles you guys have faced and starting it up and what's the obstacles that you have faced and maintaining?
Speaker 2it. There was a lot of obstacles because this was a closed industry in like for the both of us. It was really hard trying to get in. I mean, people would not talk to you, they shun you, um. So it was points where you kind of like, can we do this, can we get?
Speaker 4can we get in here with these?
Speaker 2people because no one really wanted to talk to you. You know, they kind of um, you're literally like on this side of the gate, you know, and so that was really hard to get in the gate. Now that we're in the gate, I mean it's still obstacles getting people to work with you, but we've been pretty blessed getting eight partnerships and thus far in getting people to work with us. But I mean it wasn't easy, it was a challenge.
Speaker 3Yeah, I have a question and I hope this question makes sense. What's one industry like? You guys have video games, you have movies, but what's one industry that you hope to break through in one day? That was a good one, Sid.
Speaker 5Do you mean in the sync licensing industry? Yes, advertising.
Speaker 4Advertising.
Speaker 5Advertising. Those are like $80,000 to $200,000 upfront payments.
Speaker 3Ooh, shit.
Speaker 5I mean, I'm talking about they're going to set you for life, like you can get like six of those, or if you can even get them consistently, yeah, you set pretty good.
Speaker 3And you know what's crazy? I believe you, because Super Bowl ads they would go for set pretty good.
Speaker 2And you know what's crazy, I believe you because Super Bowl ads they go from like no, those are different, those are a million, those are up to a million. Because of the way that people are streaming those, they just don't stop. People even go on YouTube and watch the Super Bowl ads after the Super Bowl.
Speaker 1That's what I was wondering. That was the next question.
Speaker 2Explain that part of the advertising and how does that work as it pertains to the sync licensing right as far as the sync licensing I mean with advertising, I mean once they, once they pull it, advertisers really don't have a lot of demands about front end, back end. They just pay you a flat fee up front. Um, some of them may like if it's a good uh jingle. Like you know, some brands have specific songs that goes with their brands. They may want to buy it exclusively but they will pay you for that. But it's up to the artist whether or not they want to sell it exclusively.
Speaker 5When it comes to those companies, people are confused because those are billion dollar brands, so like a million dollars is literally pennies. It's not money, it's nothing to them. They don't even understand the value of money. They pay you a million dollars for that song.
Speaker 2They're definitely going to make 10, 20 million, so it's definitely worth them to pay you.
Speaker 1And to piggyback off that. So how is? I know it's a benefit for the artist up front, but then on the back end it's like if the artist sells front but then on the back end it's like if the artist sells exclusive rights to the advertisers and they pay $2 million and they make in excess of $50 million over that, how does that transition into a good deal?
Speaker 2It just would depend on the negotiations. Sometimes the advertisers may allow you to keep your writers or royalties on the back end, but you wouldn't retain any ownership to it. They would own that, their brand would own that sound. But then sometimes advertisers just purchase it and they use it and then, once they just purchase it and use it, they pay you your upfront fee. You still would get your back end and then, once they just purchase it and use it, they pay you your upfront fee. You still would get your back in. So every time it's clocked on a commercial in between your Hulu's or YouTube, anywhere it's popping up. Even they're putting commercials on social media with Facebook and Instagram. They have a ticker in your pro. That counts all that. So depending on the time of day, the watch time, all of that, you know how much it's running. You're going to clock that every three months wow and um.
Speaker 1You said a good point there in your pro. A lot of you know artists don't understand that terminology, but what is the importance of having your music in sync and with the pr roles, um, and things of that nature? How is it important for artists to have all of that intact?
Speaker 2so, um, every artist should have their music registered with PRO Performance Rights Organizations ASCAP, csac or BMI, and that's basically going to. Once they register their music and they start sending it out to libraries or even putting it on social media, they're protected. So, let's say, they put it in 10 different libraries but they're really not keeping up with the libraries. Well, let's say, one library pulled it and hasn't sent them anything, but BMI sends them a statement. It says hey, your music was placed here and it was, and it's been played this many times. Now they've gotten a royalties check, but they haven't gotten their upfront fee yet. So that gives them the. You know, collect their money.
Speaker 3I love this. I'm learning a lot.
Speaker 4You know what I?
Speaker 3want to figure out that McDonald's chicken nugget commercial. You know the one from back in the day where he was like you ate my chicken nuggets. You know which commercial I'm talking about too, the R&B shit. Oh yeah, I need to figure out who wrote that shit and you know what when you were talking about about like advertisements. This one song just kept coming to my head. Which one? There Goes my Chicken.
Speaker 4Oh yeah, I know, I mean shout out C-Sings. Yeah, shout out.
Speaker 3C-Sings, but like this would be a great opportunity for him, because I feel like this is something that would be beneficial.
Speaker 5But he can't use that. He can't use that because of yeah, it's too simple. Sample, yeah, no, no, it can be used. That's called a cover song you talking about from the Usher, from the.
Speaker 1Usher, yeah, he did it for like there goes my chicken.
Speaker 5But he used the lead, though he can't. Oh, he used the actual lead, yeah.
Speaker 3Yeah, that's what we saying. It's not an. I got a bunch of covers. I got a bunch of covers. I'm going to talk to y'all after this. I'm worried I'm going to get us money off the advertising.
Speaker 4So what's the end goal?
Speaker 1What would be like for y'all artists or somebody that submits a record and it blows up? What is your goal for that?
Speaker 2So our goal is to be the biggest hub for hip-hop and hip-hop sub-genres, so that when somebody is purchasing hip-hop music, we are the place that they have to come to to get it.
Speaker 2And so you know we have a really good deal set up for the artists and you know we're not taking any ownership of their music. They're retaining all rights. And so it's really a good deal for both us and the artists. And you know we're not taking any ownership of their music. They're retaining all rights, and so it's really a good deal for both us and the artist, and so that's what we are already dominating the industry in terms of branding.
Speaker 5This has only been about a year and a half and we did. This is the first year that we really like going public. My boy, fat Tommy, don't like that word public. It's not an IPO public, but this is our first time, hey.
Speaker 1I will not let me know he like to.
Speaker 5We don't have an IPO, but this is our first time really just pushing the brand in front of media. We're putting pretty much like a multimedia press campaign together. So we're just going to dominate and train our eyes over here to hip hop in the sync licensing industry. So all the advertisers, everybody will be selecting music from our catalog.
Speaker 3I love that.
Speaker 2Sort of aggressively putting ourself out there. I love that you got to. You got to, yes, you got to.
Speaker 3You got to because if not, somebody's going to beat you to it. Okay, I love that Y'all hiring, listen, shout out to everybody. That's on my live. It's a lot of artists, it's a lot of producers, it's a lot of djs on my live. Make sure y'all go follow. Follow, beta, blue digital.
Speaker 1Okay and half of the men got their shit together get your shit together first and then follow. Let me tell you we put a post on don't laugh, because this is sad. This is for the post because we have a um, a training day. Clt is a plethora. A post because we have a training day. Clt is a plethora of artists that we deal with.
Speaker 3And no advisory board. Yeah, $14,000.
Speaker 1So we put the post up and it was like yo, you gotta, this is the stipulation, you gotta have your music. You know, registered you gotta have the stems and all that. No, stay away from YouTube, fucking beats.
Speaker 3Stay away. I know three people with the same fucking beat right now, right now, right now.
Speaker 1And it's sad. It's sad that a lot of these artists they want to do music but they don't understand the business side of music. They just think going in the studio, recording and leaving. You already did yourself an injustice by going and recording and leaving the studio without nothing.
Speaker 3You didn't even leave with your own studio, Nothing nothing, nothing.
Speaker 1And we didn't give you an MP3.
Speaker 3We didn't give you a wave file, my hope for this is that this episode, this interview, kind of gives you guys a look into what you need to do, because there's a lot of great artists in this city but y'all just don't know the business side. You can be creative all you want to, but you got to know both sides, you got to play both sides. So I'm hoping that my prayers at this interview and this, you know, a lot of information that we got from both of you guys is a wake-up call to y'all to get y'all stuff together, get y'all stuff licensed and registered and try to go outside of trying to make it on a record label, because you can go license your music and get you know, be a millionaire and get found quicker than trying to go sign to QC or you know 300 or whatever. You know what I'm saying.
Speaker 1I want to know, like you alluded to that, like what is the process? I know you had talked about it earlier, but for this platform, what is the process of an artist submitting their music?
Music Industry Tips and Updates
Speaker 2They can. We had brought these and we have like a QR code, but they can also go on our website in the about section and they can click the link. It's just a simple sheet. They fill it out. It's got some information about them, their music. They can submit their music. You know. Like you said, they have to have their stuff together.
Speaker 4We we don't. We don't want that kind of music either. Okay, because we can't sell it, you know?
Speaker 2I mean you have to have it together if you really want to make money off of it and you're serious. So, um, register your music, make sure you have quality music that, um you took your time and put together.
Speaker 3That's actually worth something you know right yes so of course, like you said, you know they have to submit their forms and stuff, tell them where they can find you at social medias, websites, all that stuff um.
Speaker 2You can go to our website at beta blue digital comm.
Speaker 3We are on all platforms at beta blue digital they on LinkedIn, facebook, instagram, tick-tock X forming on his Twitter. They don't want they on LinkedIn, facebook, instagram, tiktok X, formerly known as Twitter. They're on Christian Mingle Photo Bucket, myspace. They on all that stuff like us. And listen, y'all know me, y'all just got to take it down. Take it down the address. The first three numbers say 444. Ooh, that means they protected.
Speaker 4Money. Don't say no, bullshit, okay they protected.
Speaker 3And don't embarrass us and say no advisory, don't mention us at all.
Speaker 2Shout out to all of our artists.
Speaker 4They will check out.
Speaker 3Better Blue Digital when it's in the news Mention CEO, don't mention no advisory as a whole, just mention that nigga for real Fucked up.
Speaker 1Alright, so you got any times it's done.
Speaker 3Yeah.
Speaker 1Can I get my nigga back on now?
Speaker 3Oh brother.
Speaker 5Yeah, oh, we rolling yeah.
Speaker 4Yeah, lady, times done.
Speaker 3That's not even your real voice. Get my nigga back on. That's not even your real voice. Huh, that's not your real voice.
Speaker 1I put my nigga voice on.
Speaker 3Talk to your real voice, the tweet. You know this is your real voice. Yeah, this is your McClane voice. I love midgets. Oh, you got to stop using that word. Stop saying that we're going to get. Did you turn me off Huh?
Speaker 1I'm about to now, now that I know that's crazy, that I'm off. Now that you're off. You off too, though know that's crazy that I'm all now that you're off, you off to them.
Speaker 1oh, you motherfucker, you off too stupid all right so let's, let's, let's get down to the nitty-gritty man. I want to ask a few um like. Sometimes, you know, we ask um, what? What are you typing the mic for you? All right, I'm good, okay, um, and then, in lieu of hip-hop, right, hip-hop music, because you are based hip-hop based on your sync license the state of hip-hop right now. I hip-hop music because you are based hip-hop based on your sync licensing the state of hip-hop right now. I love it. I want to talk about this, right, quick. Everybody dissing each other and shit, right, I love it. I love it. This is fucking hip-hop. Y'all niggas keep dissing each other. Get in the booth, bitch. Yeah, damn. I want to hear this shit Right now. Where the state of music is at right now and I know you, probably, you know, obviously you get a lot of submissions from artists and stuff like that when do you feel the landscape of music is heading towards right now?
Speaker 5currently, right now, man. I mean, it's just evolution in the flesh. Right now, man, it's rolling. I like all of it.
Speaker 1I mean he's lying. By the way, he don't like y'all shit. Y'all shit is whack.
Speaker 3The shit is whack. He's just PR trained.
Music Evolution and Top Three Artists
Speaker 5I mean no, I really do. I mean me and my personal friends. We debate on music all the time. You know, we come from the, you know the old school era. But see, the music gonna evolve. It's got no choice but to evolve, right. You know, even the mumble rap. The mumble rap was hot to me. I mean I always, you know, thought Young Thug was a. That's really talent. Free Young Thug, that's a style. You made a mockery of AK-47. But I mean, it's where it's at. It's just going to keep evolving. The artists is just as the generations keep on. You know, we keep on going to this, we at this phase, and the generations is coming up with new creativity. So creativity is just unlimited, it's infinite. So there's no telling how the music is going to go. It's just going to keep evolving, all right.
Speaker 1I got you, I'm listening. When it comes to music, I'm a very harsh critic. If it's hot, it's hot. If it's whack, it's whack. If it's mid, it's mid.
Speaker 5So you probably disagree with the mumble rap of Young Thug huh.
Speaker 3I like Young Thug. It's crazy that song that you picked because Lifestyle was fire.
Speaker 1Yeah, that's a hot song. That was fire. They got to be doing a lot of shit too. That was college highlights. What Was that considered? Mumble rap, though.
Speaker 3Yeah, because he mumbled on half that shit, what he?
Speaker 1said what he said in that part. I don't know Can anybody say what he said in?
Speaker 3that part.
Speaker 1You got to go to azlyricscom and know what he said Even AZ Lyric is going to have A, b, z, x, x, y Z, z. That's right. I should know that that's right.
Speaker 5You're New York, though.
Speaker 3Yeah, yeah, he biased, he real biased I'm.
Speaker 5East Coast too, though. I mean that's I'm not biased.
Speaker 3I like your when it comes to music, you have a certain ear, if they know.
Speaker 4Half of it sounds like that Trash Trash. Get that shit out of here. Trash. If it don't sound close to being your life, take that shit back to the drawing board.
Speaker 3Yeah, you very biased that's facts.
Speaker 1I will say it again we know you're biased. What did I say?
Speaker 3Trash. Say it again.
Speaker 1Get that. Top three, top three. What is your top three hip-hop artists of all time?
Speaker 3Now, before you answer, please know we do fight on this episode and on this show we fight, so be careful what you say. She's a Beyonce thing.
Speaker 5You have to excuse her, hey, I mean I'm Midwest, so I mean the Detroit boy is popping right now.
Speaker 4Which ones? The whole Detroit.
Speaker 5Detroit is just winning right now.
Speaker 3I want you to name which one. Come on, where do I start, uh? Iceware Vizzo okay, okay, babyface.
Speaker 4Right, I like Babyface uh, wait, these are not your top three of all time, right?
Speaker 1no, you said of all time, all time. Yeah, old time, yeah, old time.
Speaker 5I'm about to say it, the wine kicking in, the wine kicking in. I told you.
Speaker 3I told you. I had the Julio Wiccan one. I eat your rice, baby, all the time.
Speaker 5Okay, man, you know I got to go with Dolph. Best of peace, Dolph.
Speaker 1Yes, love it Best of peace.
Speaker 5Dolph, you a winner. You said three right. Man you know what?
Speaker 1I'm looking at you.
Speaker 5Dolph is man, you know, wayne Lil Wayne man, yeah, yeah.
Speaker 1I gotta say all time.
Speaker 3Lyrical genius.
Speaker 5Yeah, wayne is that nigga, and this gonna be very controversial to throw this name out.
Speaker 4Wait, let me get my glasses right, that guy right there he know where I'm going when he going, why talk to?
Speaker 1me over there cheesing and smiling.
Speaker 3I know what he gonna say Let me push my glasses down for this one hey you know, it's Jacob.
Speaker 4Oh, that's Jacob.
Speaker 3We actually got mad at him. We like Beyonce's husband.
Speaker 2He's been reduced to Beyonce's husband. We like Beyonce's husband.
Speaker 3He's been reduced to Beyonce's husband. We like Beyonce's husband.
Speaker 1Let's get your top three.
Speaker 3Miss Jamie, what's your top three?
Speaker 1Yeah, yeah, yeah, talk to that mic Okay.
Speaker 2Yeah.
Speaker 3I feel like Miss Jamie got good taste Okay.
Speaker 2Well, you know, I would have to.
Speaker 5Is y'all saying rap or just Just all-time artists Any?
Speaker 2artist.
Speaker 1Okay, so I can pick any.
Speaker 2My top three. I guess I would go with I don't know, I would probably pick Beyonce.
Speaker 3That's it, miss Jamie. You ain't got to say no more. Y'all don't have to say nothing. That's it, girl, beyonce, yes, the girls are here. The beehive is here.
Speaker 1Shout out to you, I got to hear other two. For me not to, I got to hear other two.
Speaker 3I will go back into my Beyonce. She's standing on it. Yeah, stand on it. She rocking that. Stand on it, miss Jamie, I got to hear other two, I would do.
Speaker 2Beyonce, I do like Jay-Z okay, we like Beyonce.
Speaker 3You got one more chance one more.
Speaker 2You know I am a really big Biggie fan, so I will probably take it there like he's one of my favorites.
Speaker 3Biggie Stan. Right here he's a Biggie Stan. I'm surprised you don't have a little Biggie today.
Speaker 1I didn't drive my car today, so Biggie's in the car. We're going to come back to that. See, you know what she?
Speaker 3said Beyonce Giselle knows Carter, I'm a car, I'll be bucking boy she getting a lot of kickback on that.
Speaker 1Yeah, okay.
Speaker 5I'm loving that album.
Speaker 3Beyonce, let me just say if you're watching this, please send me some secret.
Speaker 1Yeah, send me some secret, because the hair products are lit.
Speaker 3I've heard they're lit. Also, please wait before that tour, because I got my pockets got to get together. I just bought your last tickets. My pockets got to still recover from Renaissance.
Speaker 4So you know, shout out to Miss J, Miss J we like you, buy digital diamonds. Yeah, I'm kidding.
Speaker 1My bad, I'm just playing. No, no, just not kick my man off, what you?
Speaker 3talking about? He ain't say Beyonce. Huh, he ain't say Beyonce.
Speaker 1Why would a nigga say Beyonce?
Speaker 3Because he know great taste.
Speaker 1I don't think. No man. Beyonce, y'all ain't got nothing to do with my life, what are you? Talking about no dude.
Speaker 5If y'all would've asked the question more it'd never. Oh, I am back for it. Y'all have my personal top three. I can't say Beyonce.
Speaker 4Beyonce I got a thing we're going to do here, nigga, come on, get out of here.
Speaker 1If you done, you can fuck up out of here. There's a door. We can see you on the cameras. I would disagree, though, wait, disagree with what Tommy, tommy, hey, get him out of here.
Speaker 3Security, Tommy, talk to him baby.
Speaker 1Get skinny Tommy out of here. Talk to him, baby.
Speaker 4All right, I say who was supposed to take the lead after Michael Jackson and Prince and Carrie, Chris Brown.
Speaker 3Breezy, get the fuck out of here.
Speaker 1No, we're talking about he's right, that's he's in a different category.
Speaker 4Breezy, that dude.
Speaker 1Yeah.
Speaker 5Breezy, can't nobody take no for an answer? Yeah, please give him a mic.
Speaker 1We can't see him on the camera, but we can hear him on the audio.
Speaker 3We're going to put his picture right here.
Speaker 1Yeah, he's going to be mad. We're going to make him fat.
Speaker 4I would just say that when I looked at that and said who would carry the ladder next and move music, so who's the superstar Like? Who is a superstar really from the 90s that's out here right now A superstar?
Speaker 3Give me criteria, usher. There's none, usher no.
Artist Interview and Music Submission
Speaker 1Usher in the early 2000s. Well, if you was to say that, Beyonce.
Speaker 3Okay, I see what in that point, what Tommy is saying, because since Child of Destiny okay, Child of Destiny, child of Destiny, destiny's child she's been dropping consistent albums. They said she couldn't do it and she didn't Stop playing me. If I won't roll out these facts for real, okay, I keep trying to tell you.
Speaker 1You know she's the president, yes, of the Beehive.
Speaker 3Beehive's Troll Check Okay.
Speaker 1All right, I'm sorry.
Speaker 3Don't piss me off I digress.
Speaker 1All right, Better Blue Digital. Let them know what's coming up next. Let them know again where artists can submit their music. Just let them know about Better Blue Digital.
Speaker 5Info at betabluedigitalcom, just send us an email and, uh, holla at us, we holler back. I mean, we are in the process, um of running a multimedia press campaign. You're probably gonna see me circulating on a lot of different platforms and um, thank y'all for having me um absolutely y'all. Actually one of the first to interview me. So, hey, I would like to get charmed about that.
Speaker 3That's the way, this was a great interview. This was an amazing interview, oh yeah. And we done, had some bad interviews, oh yeah, okay, but this was an amazing interview.
Speaker 1Okay, oh, y'all turned, yeah, thank you.
Speaker 3Oh, stick around, it gets better. Oh, it gets worse, it gets worse. We're about.
Speaker 1She said it gets better, she said it gets worse, it gets worse, it does.
Speaker 3It does. Thank y'all so much for coming out. Thank y'all for supporting us, Bestowing blessings and prosperity on you guys, because this is amazing. So I hope the artists that watch this watch our shorts, our reels. I hope y'all take this information and get y'all shit.
Speaker 1They fucking together.
Speaker 3Please, all those open mics that y'all go to make it worth something.
Speaker 1Hey, hey. Speaking of which, who is this? You're going to hell and she's going to sue you.
Speaker 3You keep playing with her, because you're going to hell, we don't have time for that. You're egging that damn girl on. You're egging that girl on and she's going to sue your ass. The fuck was you doing? Yeah, our boss here got his first diss song yes, by an artist.
Speaker 1Yo I'm about to fucking make another record, oh God.
Speaker 3Because everybody dissing each other.
Speaker 1I'm about to make another one.
Speaker 3We're going to go ahead and go to the next one. We're going to get into the meet and know, vibes, you stick with us because it's going to get real nigga tree on here.
Speaker 1Stick with us. Yeah, stick with us.
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