The Industrious Radio Show
The Industrious Radio Show with Stephen Hitt, Barry Napier and Molly Hitt explores what it means to work hard, live fit and create an exceptional life. The goal is to go deep into what it means to build a fitness oriented life, how to overcome challenges, excel at CrossFit, smash through your barriers and have a blast doing it. This no-holds barred show frankly and candidly explores issues facing the modern day athlete pursing the work hard, live fit ideal.
The Industrious Radio Show
The Making of a Fitness Revolution in West Seattle
Hey everyone! Welcome back to another exciting episode of Industrious Radio! 🎙️ Today, we've got a story that's bound to inspire. Meet Brett, the owner behind Industrious West Seattle.
Join us as Brett takes us on a journey from the early demolition days (complete with pigeons!) to today's buzzing fitness community. Hear about the sleepless nights, nerve-wracking lease negotiations, and the thrill of watching it all come together. Brett proves that the road to success is just as rewarding as reaching the destination.
We're diving into the strategies that made Industrious West Seattle's pre-sale a hit and the magic of face-to-face community building. Learn how Brett turned curious early birds into a loyal community and why Industrious creates such a huge splash when it opens in a new location.
But what truly sets Industrious apart? It's more than the workouts—it's about building a progressive, inclusive, and sustainable fitness environment. Discover how individualized workout stations and integrated recovery zones keep members coming back. Brett shares his wisdom on fostering habits, encouraging wellness, and creating a united, health-focused community.
Tune in to see how Brett's journey isn't just about lifting weights—it's about lifting an entire community. 🎧💪
Stay strong and stay inspired,
The Industrious Radio Team
#IndustriousRadio #WestSeattleGym #FitnessJourney #CommunityStrong #Inspiration
So if you've been following along with the Industrious journey, you know that we're doing some incredible things out in West Seattle and on today's show we're going to dive deep with Brett and understand all the magic that's happening at Industrious West Seattle. What's up, gentlemen? Welcome to the show live casted here from West Seattle.
Speaker 2:Yeah, it feels really, really great to be here. It feels great to be in this facility, you know, three months after, four months after being open now right, yeah, last we did this we were in like lease negotiation phase.
Speaker 3:That like wasn't a thing yet.
Speaker 2:Yeah.
Speaker 3:That's right.
Speaker 2:That's right, when we were in the studio talking about what it was going to be, and now it is, and so it's really exciting.
Speaker 1:The facility looks absolutely phenomenal. It's amazing.
Speaker 2:Yeah, it's gorgeous this place is great. It is really, really the apple in people's eye.
Speaker 1:It's, it's charming this is going to be the. This is going to be like the location to be in terms of the layout and stuff. It's just amazing yeah, it's.
Speaker 3:I think it's better than I imagined it is. It was really good or really easy to to picture, like you know, the layout of the halos and everything, but there is really no telling like what the lighting was going to be like and what, like just white walls and ceiling was going to do to the aesthetics of it and everything. And it's gorgeous. I, I love it.
Speaker 1:Yeah, One of the things we want to dive in is really this follow-up to the last time we talked, which exactly this was all kind of the dream it was all hopes and dreams, and since that last, show that you were on.
Speaker 1:All kinds of stuff happened. You know the hammers and the axes. Literally, this place was ripped apart, rebuilt and launched. Let's dive into the process from the vision to grand opening. Now that you've gone through it, talk to us a little bit about some of the high highs and some of the challenges that you had to work with, and you can start us. Wherever you want on that journey you can start us with. This was the biggest challenge that I had to overcome. You're like this was the greatest high, the feeling I've ever had. So give us where you want to take us.
Speaker 3:I think I'd take you to right now, which is my happy place. This is where I feel most comfortable. Just get me to a place where I can just coach classes and be the gym manager and all that stuff. I think this is my biggest, most comfortable zone. But the visionary part is probably my most uncomfortable place. The last time we recorded, that was uncomfortable for me. You know, like just talking about how excited we are and stuff, like still having to deliver, still so much mystery, like no clue what we're going to uncover in this building and things like that. That was nerve wracking and I'm in a much more familiar place now.
Speaker 1:Yeah, the hardest part was really all the unknowns.
Speaker 3:All the unknowns.
Speaker 1:Yeah, just all the stuff that you're going through as a new business owner. And with the building, yeah, and with how, how, yeah, what are we going to tear down a wall? We're going to find some crazy stuff. Yeah, just find some crazy stuff.
Speaker 3:yeah, yeah when we find the lease oh, I mean everything is the awning. Let's just start with the awning yeah, it was when we signed the lease. It was the next day. As soon as we got the keys the next day, we are getting ready to work on the storefront the exterior and it started with this big, gigantic, 100 year old awning or whatever. And we get up there and it's just a nesting grounds for pigeons, it's just there was 100 pigeons living in that.
Speaker 2:yeah, I'm not exaggerating, it was all the pigeons that that reside in west se Seattle were living in this building, this was their house.
Speaker 1:Infestation.
Speaker 3:Yeah, absolutely. The sign above the awning as well had to have been like a thousand pounds or something. I don't know. It was giant and it was hanging on by two supports. It was basically a death trap. Something else, yeah, something I don't know. It was giant and it was hanging on by two supports, like it was.
Speaker 1:it was basically a death trap yeah, that was gonna crush somebody and then a thousand pigeons were gonna explode. It was it was.
Speaker 2:I think it was probably the indoctrination for brett. Going through the construction process, you know for the first time. You know showing up in, in knowing that a lot of the scope of work we were going to do ourselves because it makes sense, you can save a lot of money. If you can do it, you should do it and it keeps things feasible. And the storefront was in such bad shape that we're up there day one and we're demoing this giant sign and we're up there with a metal circular saw and just cutting away and there's people down on the street and they're looking up, they're excited, but they're like were you guys? This is what's going on. We're used to this vacant building right here in the middle of California Avenue and I think it's scary. You feel.
Speaker 2:I remember when we first did a little demo project, when we opened up the original location, we knocked out this tiny little office and I'm like I was just panicking. Is somebody going to come in here? Are we going to get in trouble for this work that we're doing, just trying to get our business open? Those are all these thoughts and emotions that you have and you're like just get it done. And I could sort of see that in Brett's eyes as we're doing it and I was a little bit more used to it, so I'm just hacking away, just cutting away at this sign. It's dangling down and we had things roped off and it was safe, but I could see it, brett, he's like oh my gosh it's a hat I wasn't familiar wearing, you know yeah, so that whole construction phase was was an eye-opening process and this is an interesting spot because this is an older building as well.
Speaker 1:I think about some of our other franchisees as they're going into some people going into new construction, different set of challenges, but one of the things you don't have is the unknown. And then when I see we have a lot of our franchisees who have been conversions, where they've converted over again, but this was unique for you, uniquely stressful and in a little bit it was a renovation of this space which had been here forever.
Speaker 3:Oh, yeah, yeah. And it was vacant for a really long time too. So the way I see it is, if this was less of a project, it wouldn't be available for us. That was the opportunity right. There was the fact that it was so unfinished.
Speaker 1:It'd been neglected for community here and before we started the show you were telling me a little bit about what it's been like to step as a business owner into this community. Talk a little bit about how that journey has been in terms of forming relationships and community and being welcomed into the community and bringing the industrious fitness experience here to West Seattle here are awesome, and I'm not just saying that.
Speaker 3:The first few weeks are just when you first open. I think everyone should be ready for this. It's just a little awkward. You're getting to know people, you're trying to break the ice with people. Everyone's new, there are no regulars yet and it takes some time to get to know people. And then now you know we're at about 150 members and they have shaped the character of the gym. You know we can build it, but they have to shape the personality of it and everything.
Speaker 2:Yeah.
Speaker 3:And it's really starting to take shape. This is like the fun stuff is, when you really start getting into those layers of relationships and stuff with people and they, you know, they start shaping out the personality.
Speaker 1:Oh man, totally so 150 members we've been open. How long four? Months four months, yeah ahead of.
Speaker 3:So that's a head of the plan, ahead of the plan, for sure. Yeah, I think we're incredible. I think the projections were like month six or something like that, that's phenomenal.
Speaker 1:When you think about that pre-sale process and I think this is a really good point that you're making. When you're launching a new gym and you're bringing in new members from other fitness experiences or whatever, you're bringing up a good point. You don't have that regular community yet. You're building it. So take us back to even in pre-sale. How did the pre-sale process go and when did you start selling memberships? And how did that whole process go, with people who were like the gym's not even open yet, but I'm going to buy a membership, so just bring. Was that easy? Was that successful? Take us through that.
Speaker 3:Was that easy? Was that successful? Take us through that. It was successful. We started it. We were expecting to open Labor Day, so we started in. I want to say November or something. When was pre-sales.
Speaker 2:Pre-sales started actually on Labor Day weekend Because we were planning on opening on October 1st. Oh, that's right. Okay, yeah, yeah.
Speaker 3:So we started early and we got a little bit more time to sell those pre-sale memberships, because construction just is construction and we had to push things back a little bit. But we I think it was really helpful to be outside every Sunday during those farmers markets and like actually meeting people face to face. A lot of the people who bought like pre-sale memberships would come up and be like hey, I'm a member, you know, and so it was really good to get a lot of face to face time. That's the only face-to-face we would get for a while, until january when we opened. Yeah, yeah, it was successful and I think it was really helpful to be out there and available yeah, it's one of the things that we talk with franchisees about is the pre-sale process is awesome.
Speaker 1:If you're converting a gym, great. We have a built-in membership base and we've seen phenomenal numbers in terms of conversions and reactivations for gyms that were existing. But here's a new gym in the community. It's easier than you think right, to start building those relationships, start generating those pre-sales and then opening. Think right To start building those relationships, start generating those pre-sales and then opening. You have this momentum already coming into your pre-open and then four months, in five months, in beating those kind of membership expectation numbers. Super exciting In terms of feedback from the community, in terms of what you're seeing from your membership base, like what, how are the athletes responding? What are you seeing there?
Speaker 3:I think they're responding really well. We have been here for four months and people are starting to see results. And I think when you tell someone to try something like this, you say, give it like three months. And so we're at four months right now and people are starting to not have to think so much about the movements they just learned three or four months ago and things are starting to really click for them. And so I think people are really responding well to our programming and our system in general and just our brand of fitness system in general and just our brand of fitness.
Speaker 3:And that's really important, because I've been thinking about how marketing works here and I think a lot of it is word of mouth, maybe more than other neighborhoods, because people are so deeply connected here in this community. So what people are saying about your gym is really really important and people are like getting fit here, like it's really starting to click for people. This is it's only going to get better from here. And yeah, there's there's a lot of positive feedback coming from members and people who've just heard about us and you know, I know this, like I was just down at the bank and they're like, hey, we hear your gym's going really well. I've been meaning to take my husband in there and do it, so like people are still out there in the contemplation phase, but hearing good things about Industrious and I think we do something pretty unique here compared to the rest of the fitness industry or offerings here, the rest of the gyms here, I think we fit right in. I think we're a good complement to the other gyms around here. I love it.
Speaker 1:How much. You know one of the questions that Steven and I get a lot of times when we're talking to people who are interested or exploring the industrious concept. They wonder how much are we pulling from other CrossFit gyms, like athletes who are already involved in CrossFit, versus how many people are just coming to this really without that functional fitness or without drinking the CrossFit Kool-Aid? Because we've seen, since we've really moved away from being a CrossFit into our own thing and industrious as its own model, we've seen a pretty significant expansion in terms of who's attracted to coming in and who comes in. So our demographic has changed pretty significantly. Love to hear what your experience has been here with that.
Speaker 3:Yeah, I think just and this might just be the demographic we have in this neighborhood, but I think there's a lot of people here who used to do CrossFit and it started hurting or it was just too intense for them, or they have less time now or whatever. I think a lot of people fall out of that regiment as they get into their 35 to 45 range and a lot of them came back. I think they just know that we're really efficient and it's get in, get out, and you still get good, really effective workouts and warmups and you socialize a bit, but it's all very efficient and a lot of people need that. And I think we also get a lot of people who tried CrossFit but it just didn't quite take and this was their second go at it. And I think we really take to people like that because our system is very, very user-friendly.
Speaker 3:It's much more. Just come in. You don't have to share any equipment. You can just create this, you can modify however you want, you can go at your own pace and your coach is going to be able to have a lot of one-on-one time with you because they're going to be focused on you. They're going to be able to pop into your halo, you get one-on-one dialogue and there's just no friction. It's way more user-friendly than what I remember in gyms that I had walked into and stuff. I think this really helps become an entry-level thing for people who've never tried CrossFit or did try it and it just didn't work out the first time.
Speaker 2:Yeah, that's that. That's what I see every day in South Lake Union, that's what I see in Linwood, and you know that's what's happening in all the other facilities as well, and you know so. We were just last week. I was going around to all of the different locations that are in the Seattle area and we stopped by the 6 am class in South Lake Union, and it's running the system. And then we stopped by the 9.30 class in Linwood it's running the system, it's the exact same. And then we stopped by the evening classes down in South Lake Union again. Or, I'm sorry, we come up to the noon class up in West Seattle and it's running the exact same. And then back down to South Lake Union and the evening classes were running the same thing.
Speaker 2:And then you see on social media that down in Frisco it's the same, and you see in Mont Belvieu it's the same, and that stuff is very, very encouraging and I think that it speaks to the simplicity, but also the beauty in the simplicity, and I think that that's where a lot of people look at this and they say you know, oh, this is, you know, a different evolution than CrossFit, and it's actually it's going back to the core roots, in my view, which is simple.
Speaker 2:Progressions, you know, simple, which is simple. Progressions, simple, elegant workouts, couplets, triplets, chippers, heavy days built into the programming and we're doing it in a way that makes it so that everybody enjoys participating. And, to Brett's point, it's a simple, very intuitive, easy to follow program and class structure that's consistent, so you know what you're walking into and it makes it a lot easier to form the habit. Now, as people progress and progress and progress, then things progress and progress and progress, and that's our vision for the halos and our classes themselves is they're only going to get cooler and they're only going to get better from here. And you know, but I think that that's the thing is, you know, looking at, you know, industrious, it is much more interesting and it's much more appealing than looking at other models that you may be familiar with, because one, there's a freshness to it, there's an excitement to it, there's an edginess to the brand.
Speaker 1:That is because it's built on hard work, baby, and people see that and they're like that's a hardworking brand, that's a hardworking person no-transcript see themselves in the workout, see themselves in the space, see themselves doing the stuff, whereas before, yeah, it would be a little bit intimidating and I think that we've always at Industrious done a really great job of being inclusive and welcoming to people and so friendly, so over the top. But for many, many people who had had a crossfit like experience other places that's most likely not what they experience and old school gyms I always felt like I was walking into a rival gang's territory or something it was like. It was like I had to throw down and do like burpee competition to get respect, or like they just roll this bar loaded with you know whatever 250 pounds or like can you snatch this? Or what weak you know whatever 250 pounds we're, like can you snatch this? Or what weakling you know, if you can't snatch it, like back of the class for you loser. You know what I mean.
Speaker 1:So, yeah, like that old school CrossFit model was a little less inclusive, less welcoming, less friendly and here you know we've called out so many of these benefits of the industrious model on other episodes. But having people with their own station, having people who they're able to do their own progressions, having people able to get that coaching and feel that support and not feel like there's 20 different eyes on them. All that kind of stuff makes the experience much more customized and personalized for a person, wherever they're at in their fitness journey. You don't have to be elite in order to come in and have a phenomenal experience and a great workout.
Speaker 2:Yeah, you think of this stuff as a triangle in the ecosystem. The environment and in order for things to work over the long haul is the three apexes of that triangle. They have to be in place and so it needs to work for the owner, it needs to work for the people that work there, it needs to work for the customers, and those are the three primary constituents. Over the years, with traditional CrossFit models or open gym models or whatever, is that they work for one or two of those constituents, but not all three. And so I've just learned what it's like to be a gym owner over the last 15 years, and I know the challenges of the owner, I know the challenges of the employee, I know the challenges of the customer and all of those empathy points. What we help solve for is the owner in this equation. So everybody understands that I love the workouts, I love the people and I love my coworkers.
Speaker 2:And the reason that so many CrossFit gyms have exited, it wasn't because of the people and it wasn't because of the programming or the community that was in those gyms. It was because the owner just got too tired and got too tired in trying to create something that was replicable, that their employees could execute on well, and so that's really the X factor in all of this is the owner, the gym owner, and oftentimes the customer just totally forgets about that, and oftentimes the employee just totally forgets about that. And so the system solves for not only the customers and the employees, but it also solves for the owner. Not having to do a bunch of extra labor every single night after close to get the place ready for the morning is extremely beneficial and extremely valuable for all of the employees. That they're walking into something where the table's already set and it's ready to go is way easier for that person to come to work that day, because they know how it's going to go.
Speaker 2:If you got some random workout programmed and you got 21, 22 people showing up and you're a newer coach, that could be so stressful for you. You might just send in your two-week notice, and so these are real challenges that I think that people just forget about because they're like I want things the way that I want things, but in order for the fitness to happen, in order for the community to happen, it all has to come back to sustainability for the gym owner, the business, the employee and the customer. All of these constituents are equally important for the environment to be able to self-sustain.
Speaker 1:Fire. That's it Right there. That's it right there. That's why we've seen so many gyms CrossFit gyms in particular as they hit that five, seven-year mark. It's just the wheels fall off the bus. You can tell. You can tell from inside the gym that things are falling apart, right, and they're hanging on for their last gasp of breath, right, but it just the grind gets so immense for the owner. The grind just gets so immense. So I love that. Part of what this model is designed to do is produce a profitable business that a person actually can stick with for a long time, can stay in the game.
Speaker 3:Yeah, yeah. A good example is just getting this place open. We just needed to get this place open and the job was, you know, hard work but easy, right, the construction and all that stuff. And we weren't, we were pulling all-nighters and like putting a third coat on the ceiling and it was miserable and it was so much work and that stuff is like what owning an old gym used to be like right, like it was that kind of labor.
Speaker 3:And then once we the whole goal is just to get to this point where we're open and we can just run class and I was dead tired when we opened for grand opening, everything, but it was so easy, you know, like just if we can just get this thing cruising, then like it's still work, but it's not hard, it's. You know, once you get this system down, it's not hard and that's what you know. That's what makes it so sustainable, is it? There's some things that you have to condition and teach to your members and stuff, but once your membership base knows how the system goes, it's just autopilot and you can just sit back and coach. It's awesome.
Speaker 1:It just removes so much of the stress and so much of the variability. That is challenging, especially for someone if they were coming into this as a, especially for someone if they were coming into this as a new business owner. You know, if they're coming in and looking at this as a franchise opportunity and they're saying, yeah, I want to do this, what you just said is pretty. That's a lot of peace of mind and that's you can be like okay, I got this. Like the system itself helps with all the membership and all that kind of stuff, but it helps you as the business owner successfully run the business in a non-stressful way. Yeah, I love it.
Speaker 1:One of the things that you were talking about that was interesting, I thought and this is good information out there for other potential franchisees was the progression that you're seeing with people in different membership tiers. So one of the things that you brought up that was pretty interesting in this community was that we have different tiers and one of the tiers is basically like a dip your toe in the water type membership tier. You come in a couple times a week and you've seen here a very strong interest in that type of I want to come in, I want to come in a couple times a week. I'm going to maybe test it out for a couple months and you've seen a lot of people opt in for that who then say this is awesome, I'm going to go ahead and cancel my other two other gym memberships and I'm just going to go all in here, which is a little bit different than you said. Say, when you were down downtown Seattle, you noticed there was a lot more free trials. So talk a little bit about that.
Speaker 3:I think I would equate this location more to Linwood, where you get a flow of free trials but it's just not as frequent as SLU. Slu is people in their mid-20s or whatever, and they're like I'm going to try yoga today and then I'm going to do Barry's Boot Camp, and then I'm going to do so it's and then I'm going to do you know so. It's just a different culture. But then you know you get here and people are a little bit older and a different phase in their life and they're more creatures of habit, like they've got their regimen and you know so. It takes a little bit longer to crack that and you see less free trials.
Speaker 3:I think there was a big influx of it right off the bat because people are like what is this? But I think down the road you're going to see more of a Linwood-type frequency compared to an SLU one. But there's also not to say you want free trials, obviously, and you want to convert them to memberships. That's the goal. But there's so much to pour into your two and three time a weekers because they're still dipping their toes in. And what we were talking about earlier is, you know, we have 80 Embark Emerge members and you know you convert eight of those to an upgrade and that's a membership right there. There's so much like within your own ecosystem still of 150 160 members to you know.
Speaker 3:Continue to focus on that and keep pouring into like your two and three time a weekers because the more they, the the more that clicks for them here, the the more they're gonna get out of these workouts like it's just how this has always worked. You know you just gotta keep. You know, keep working at those double unders and keep working at like overhead stuff and just getting comfortable putting a barbell over your head and you know, I know that you're growing your calluses and all that stuff. There's so many uncomfortable things about taking on a new exercise regimen, especially functional fitness like this. Barbells are unfamiliar with a lot of people and gymnastics and stuff like that, and there's just a little learning curve you got to get through and then, once you get that first breakthrough, it's 10x what you're getting out of your workouts and stuff and that's your two time a weekers. You pour into them and you're gaining more membership, essentially within your membership base, and there's a lot to be explored there.
Speaker 1:I love it. It just goes back to the multifaceted approach to growth. It's like getting people in, giving them experience. We have a couple of really, really strong ways to do that, whether it's a demographic here that they're wanting to dip their toes in for a little bit longer period two, three weeks and we convert them to full. Or you're in an area with a lot of foot traffic and that free membership draw course is that thing that's just continually working for you. I think that your approach to building community, your approach to giving people the experience, so smart because we know that once they get into our system again, it does so much of the heavy lifting for them and from a membership standpoint, there's just so many cool benefits that they're going to convert and that conversion rate is quite high.
Speaker 2:Yeah, for me it's always so important to create an environment that makes it so that it's easy to form a habit, and the more friction that is around that, the harder it is to become a habit and the harder it is to sustain it over a long period of time. And as coaches, we pour our heart and soul and our effort and our sleepless nights and everything into other people trying to help them improve, and so there's no better reward for that effort than when you see somebody take it in and then want more of it. It makes you want to give more of it, and I think that that's the snowballing effect that makes it all go.
Speaker 1:Yeah, one of the cool things that I've noticed here too, brett, that you've done that I thought was really innovative was you have a built-in mobility recovery type area. Yeah, jim, can you talk to us a little bit about that?
Speaker 3:I think that helps make the Halo. It's just a really good compliment to the Halo, I think, because we want to run classes back to back to back to back, and so it's. I think you need like a little designated area where people can still go back and like stretch or, you know, just roll out a yoga mat and not, you know, feel like they have to just get kicked out of the halo or something. It's a really good compliment to running efficient classes. You'll see a lot of people go back and just we've got like the pliability app and stuff. So just stretch flows, hit, play on one of the flows and just hit a couple stretches before you leave.
Speaker 3:And then I just thought, like the other stuff was fun. There's Hypervolts and massage guns and compression leg sleeves, do some massage therapy and stuff like that. It was just fun stuff. I wanted to sprinkle into the area to just make it cool and have some fun amenities and things like that. But also at the same time, you know, I imagined it as just a social gathering place, you know, where people can still just go back and talk about how that workout was, yeah, yeah. So that's what the space is all about.
Speaker 2:Those spaces are important and you know we want those in our gyms Because during the workout, we want it to be a focused workout, because that's what's bringing everybody in and that's what actually is going to get them to their goals.
Speaker 2:So there's a, there's a we'll call it the tough teacher approach where it's get in your, you know, get to your halo, let's get focused and let's go, let's get, let's get this done.
Speaker 2:Let's all do what we came here to do and and then, you know, there, but we love to just be able to, once that's done, you know, take the foot off of that gas pedal and let people hang out. And in the perfect world there'd be a lot of space to do stuff in the back of a gym or whatever, and all the facilities and all the locations are a little bit different. Some have a little bit more room, others don't have as much room. But those things need to be recreated because people, like what Brett said, are really what makes the difference. And so it all comes back to the people, the connections, and for us as coaches, just working like lives depend on us, and that's how it has been and that's how it always needs to be, regardless of the glamour of the system, or the scalability of it, or the popularity of it, or the effectiveness of it.
Speaker 3:It has to just come down to just working for people, and that's what we appreciate as coaches and that's what the athletes, the members, appreciate more so than anything else. And good thing we set this up the way we did, because you just can't facilitate social gatherings like that. You're running classes, you can't do it yourself, right, and so it's important to have those spaces because that facilitates that social gathering and that community, the camaraderie.
Speaker 1:Yeah, I love it, man gathering and that community, the camaraderie. Yeah, I love it, man, and I think it's a great example of how you can customize and tweak and personalize your industrious location. So it's like if you have things that you prioritize and I love how you've brought in some different gear from a recovery standpoint. You brought in some fun stuff for people to mobilize and to unlock.
Speaker 1:And we get that question sometimes, as people are looking at the industrious opportunity, they're like you know, what kind of freedom do I have within the framework? And you know, can I run a class for master's level athletes or could I do this and that? And almost always the answer is like hell yeah, of course, let's like collaborate. There's some things there that we you know, some brand standards, but it's like, yes, you have freedom within the framework to bring some of those elements in run workshops, do these various things that pay back and invest into your community and help them have a better workout, help them have more health, help them hit your goals. We absolutely love that innovation and that's just another way, too, that each of our owners helps the model improve and add some things that we can all take and cross-populate and say this is a really great best practice that Brett's running with and it's killing it for his community and loving it, and this is something that we're going to put on the table as a suggestion for other locations.
Speaker 2:Yeah, that's. The cool thing about it is I'm big into letting the entrepreneur be the entrepreneur. We have to run our system and we have to be on brand because we all rely on each other, but there's so many cool ideas that have already come out of all the locations and it's fun. The collaboration is awesome, the locations and it's fun.
Speaker 1:The collaboration is awesome. Brett, thank you, congratulations. Outstanding, incredible, phenomenal work. We're all incredibly impressed and proud of you, and you have done so much to honor the brand and bring it to life. You're making such a huge difference in this community. It's really inspiring to see man, so I cannot wait to see how the rest of the year plays out. You're on fire, breaking membership numbers, absolutely having a blast, and I want to thank you again for spending some time with us, sharing some of the stories, giving us the update and helping keep the inspiration alive for all of our other franchisees out there who are growing, getting ready to launch in the Seattle area and beyond, and this is a great example of what's possible for you.
Speaker 3:Yeah, thank you. This was fun. Looking forward to the next one, fantastic.
Speaker 1:Until next time we'll catch you. Thank you, work hard, live fit and, brett, keep kicking ass.