118. Monthly Giving: A Playbook for Growing Believers - Vik Harrison
We Are For Good Podcast - The Podcast for Nonprofits
Meet Vik. The charity: water co-creator may be the queen of branding, but her other superpower may just be found in galvanizing community for good. And she's going to change everything about the way you think about monthly donors. And when you’ve built a movement of rabid fans who collectively infuse more than $20 million a year via this methodology, you’ve got the chops to preach. We're talking about the starving mindset so many are employing in the nonprofit sector and how to break out of it with this awesome mama, creative genius and simply a really good human.
Episode Highlights
- Vik’s story and journey to where she is today - 3:22
- All things monthly giving- 7:53
- Key principles and core beliefs of monthly giving- 12:41
- Naming charities - 15:16
- charity: water’s monthly giving program: The Spring - 17:58
- Storytelling - 24:47
- Monthly Giving Guide - 27:37
- The intersection of her work and family - 32:10
- A powerful moment of philanthropy in Vik’s life - 34:22
- Vik’s One Good Thing: Jump and you will grow wings on the way down. - 41:02
For the full episode transcript, sharable graphics and links mentioned in this episode visit: www.weareforgood.com/episode/118
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
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About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
Learn more about Virtuous at www.virtuous.org/
📅 Don't Miss These Free Upcoming Events! 👇
APRIL 29: Working Session Live: Forecast Your Monthly Giving Growth in 2026 with Dana Snyder (and the pathways to get you there!)
MAY 14: ImpactUp: Story This quarter, we're going deep on your most powerful (and underused) tool - Story. Local meetups happening worldwide. Find one near you.
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