Episode #100: Music Battle - Survey Respondents Adjudicate! (with Leigh Kessler from Mercury Analytics)

For this special 100th Episode of the Rock n’ Roll Research Podcast, I go mano-a-mano with Leigh Kessler, VP of Mercury Analytics, former professional comedian and current country singer. 

Leigh and I each perform the classic, “Angel from Montgomery” by John Prine – who did it better? A quantitative gen pop audience of dial-testers renders their verdict! Leigh also applies Mercury Analytics’ cool AI tools to zero in on improvement opportunities.

Listen as we also cover some podcast highlights like listening stats, the top 5 most popular episodes so far and the music insights pros most covet. 

Big ups for tuning in! Keep listening and we’ll keep sharing the super cool backstories and side gigs of the research and insights pros you trust \m/