Rock n' Roll Research Podcast
Market researchers have the coolest backstories. Hear them here!
Rock n' Roll Research Podcast
Episode #106: Aryn O'Donnell - VP of Corporate Services at Fieldwork, Former Musical Theater Performer
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Matt Valle
Aryn O’Donnell is VP of Corporate Services at Fieldwork, known by many to be one of the most trustworthy and engaged qualitative research partners in the industry. But what many people don’t know about Aryn is that the first paycheck she ever drew was for a role she played in musical theater.
Aryn and I discuss her theater days, the value of backroom focus group interactions and how AI frees people up do what they do best. We also discuss her recent appreciation for the world of metal music \m/