Episode #116: Kai Fuentes - Multicultural Expert, 2nd Gen Researcher, Amateur Comic

Do surveys make good bedtime stories for kids? It worked for Kai Fuentes!

Kai is a second-generation market researcher. While many of us were running around causing trouble as kids, Kai was helping her mom’s family business by stapling surveys and even intercepting respondents at the mall.

Kai followed in her mother’s footsteps by founding Ebony Marketing Systems over 20 years ago, and today she is one of our industry’s foremost experts in conducting multicultural research.

But she hasn’t stopped there. Kai has recently taken on the challenge of stand-up comedy. She shares her journey through insights, why stand-up is like qualitative research and the music she’d choose if stranded on a desert island.