Rock n' Roll Research Podcast
Market researchers have the coolest backstories. Hear them here!
Rock n' Roll Research Podcast
Episode #95: Rob Volpe - CEO of Ignite 360, Award-Winning Author, Empathy Activist
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Matt Valle
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Season 4
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Episode 95
Rob Volpe left a successful career in promotional marketing, got a certification from RIVA and found his calling as a qualitative researcher. In 2011, he founded a thriving insights consultancy, Ignite 360, on the principles of curiosity and empathy.
Through his personal experiences, activism and engagement with people and customers, Rob learned how empathy can be a powerful force for good yet is, sadly, in short supply. He has helped fill the void by writing his award-winning book, “Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time.”
Rob shares his personal and professional journey, his philosophy on insights and some fun and heartfelt stories along the way.