Episode 17: Sales and Legal

Signing a deal is a legally binding agreement - and legal negotiations can kill deals. Learn the ins-and-outs of navigating the landmines separating you from the prize:

•  how to avoid complex legal negotiations in the first place
•  When you have to negotiate, where to give - and where to hold firm
• The key things to never write into a contract - and what to do instead
• How to balance the sales and legal roles during end-of-deal negotiations

Resources mentioned:

• Call Leadership Episode 
• Authentic Sales and sales as relationship building 

Learn more about Peter's bootcamp Sales Sprint and his founder-led sales community, Zero to Hero!