Decoding Sales
A podcast where an engineer (Alex Allain, CTO @ U.S. Digital Response) and salesperson (Peter Ahn, Tech sales coach) demystify what it means to build meaningful business relationships in the modern age.
Decoding Sales
Episode 38: When not to chase shiny logos
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Peter & Alex
Peter and Alex discuss founder-led sales mistake #2: Spending too much time on bad-fit leads.
They dive into:
- What makes a bad-fit lead?
- How do you qualify for fit and what questions can you ask to get clarity around this?
- When are some examples you may continue working with non-ICP customers?
- How do you know when to eject out of a deal midstream?
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