Bruno Gerves, a liquor industry expert and owner of Caudalys for 15 years, discussed his experience and skills in marketing, budgeting and managing his liquor consulting business. Bruno further discussed the process for obtaining and managing a liquor store, which includes the product, price, place, promotion, as well as the restrictions to selling liquors and regulations. Join us to hear Bruno reveal the competitive advantages and strategies on how to attain and retain customers in the market, along with informing us of the changes in the liquor industry due to the effect of COVID-19.