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The Joy of Membership Podcast

Most membership organizations -want- to be using best practices for membership growth and member care... but best practices are often easier said than done.There are practical realities that get in the way… too little time, not enough staff, a board that doesn't "get it", or even chapter leaders that go rogue.There’s no shortage of advice out there on best practices in membership. What WE need to talk about is how to actually make those things possible in the real world… how to be absolutely sure that growth practices are going to stick… how to make those things easier, more consistent, and even done automatically in many cases.So that’s what we talk about here, not just WHAT to do to grow membership, but HOW to actually make it all possible.If that sounds of interest, stick around. I'll be here most Tuesday mornings and welcome you to join me.

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The Joy of Membership Podcast

Thinking About More Marketing? Do This First.

January 31, 2023 • Joy Duling • Season 3 • Episode 110

Today, I have a special guest with me. It’s been a while since we’ve had a guest episode, so I hope you enjoy this conversation with Aron Murch. Aron is the Co-Owner of 2H Media.

Aron works with nonprofits in Ontario, focusing especially on building video-driven websites that reduce confusion and encourage engagement. He believes that you can increase your signups and improve member satisfaction by understanding what you members value… and that’s so true, isn’t it?

Because he’s a marketing expert, you might assume that he’d be here talking about what you should be doing in your marketing, but we actually talked about what you should do BEFORE you ramp up your marketing.

He clearly loves what he does and I think you’ll really enjoy this conversation. So let’s jump in…

Connect with Aron
Website: https://2h.media/non-profits/
Email: aron@2h.media

Connect with Joy
Website:
joyofmembership.com
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