Harri Majala - The Journey of Digitally Evolving a Family Homebuilding Business

Where do proptech and construction tech intersect and where do they diverge? What was life like growing up in a family homebuilder business in Finland? What entrepreneurial ventures did Harri get involved with as a kid to enable him to buy Christmas presents for his family? Did Harri's initial foray into software coding lead to a lucrative early professional career? What pulled an independent entrepreneur back into the family homebuilding business? How do you build credibility with the workforce of a family business when you haven't spent your entire career there? Why are the processes within homebuilding so siloed and manual? What did Harri see in BIM that led him to believe this would be transformational for the homebuilding sector? Why did Harri acquire the code of a CAD solution company? What were the early results of Harri's homebuilding company eating the dog food of the software code they had purchased? Why did GBuilder introduce environmental impact reporting in its solution? What are the benefits of a digital twin for homebuyers when purchasing from a builder that has digitized the end-to-end building process? 

Harri Majala - CEO & founder of GBuilder, joins Proptech Espresso to answer these questions and discuss how a special bond with his uncle led him to chase a dream of earning an economics degree from the Helsinki School of Economics.