Brandon Peterson - Unlocking the Built World

Why does coming to terms with the fact that you won't lose everything by becoming an entrepreneur help founders cross a mental threshold for diving into a new venture? How did the term 'burn it to the ground' directly apply to the entrepreneurial ventures of Brandon's family? Why is galvanizing a team and building a great culture central to entrepreneurial success? What was the importance of Geokey being hardware agnostic? Why is it important to use data to make better decisions and to then pivot based on these insights? What are the benefits of having a solid grasp of all functional groups and how they holistically impact an organization? Why is understanding the impact on NOI critical to companies looking to enter the multifamily space? What is the difference between a B2B company and a B2B2C company in the multifamily space? How many times on average does a person in a multifamily unit access their unit daily? What are the benefits of hardware implementations in multifamily? What does it mean to do deep integrations in the mobile access space for multifamily? Are there challenges to retrofitting an existing building for mobile access? What are the critical differences between multifamily and student housing industries that proptech companies need to fully understand?

Brandon Peterson - co-founder and CEO of Geokey, joins Proptech Espresso to answer these questions and discuss how being part of a serial entrepreneur family that has started more than 50 businesses across multiple industries, sees that success many times boils down to having a good idea that solves a problem and surrounding this idea with a team of great people who want be part of the journey.