How to Optimize Leads & Sales from Your Website & Harness the Power of Email with Terry Dean #069
Dealing with Goliath: Psychological Edge for Business Leaders
Dealing with Goliath: Psychological Edge for Business Leaders
How to Optimize Leads & Sales from Your Website & Harness the Power of Email with Terry Dean #069
Jun 20, 2023
Al McBride

Terry Dean went from delivering pizza to a full-time online business in 1996. Many people know him as one of the first people to demonstrate the power of email, earning $96,250 from a single email to his list in front of a live audience. Over the past 2+ decades he has helped thousands of online entrepreneurs earn more, work less, and enjoy life. 

  • If they're trying to negotiate down your rates, they're not clear on your value
  • Overwhelming proof is the third step to attracting clients
  • Testimonials and proof early in presentations
  • Swipe exact language from a testimonial to make a headline
  • Hook the people in early
  • A fitness website with an endorsement from Arnold Schwarzenegger
  • The first step is the desperate problem
  • Start with the problem, not the solution
  • Marketing should be based on stories
  • The story of how Terry Dean made $96,250 from one email
  • The principles of email marketing
  • Beware constipated content
  • The importance of asking good questions
  • The biggest mistake people make in their pitch

RESOURCES:
Terry's Golden Glove Cheat Sheet and Accompanying Videos

Terry Dean's Blog: https://www.mymarketingcoach.com/blog/

Terry Dean's website with an array of free value: https://www.mymarketingcoach.com/ including: Free Guide: "7 Unique Ways To Create Profitable Emails...Even If You're NOT A Writer"

Connect with Terry Dean

On LinkedIn: https://www.linkedin.com/in/coachterrydean/


If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.

If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.