Roy is the Director of Marketing at Clark Hill law, a firm of over 650 attorneys in 25 offices throughout the US, Europe and Mexico. With a passion for improving culture, solving problems, facilitating business growth, and collaborating on long term strategy.
Roy has been a marketing communications and strategic planning professional for nearly 20 years in fields such as consulting, healthcare, the legal industry, and college advancement. With a rare background involving theatre and an MBA he offers a unique perspective with self deprecating and directly honest approach. There are a multitude of marketing nuggets and insights into dealing with different types of people and mindsets.
In this episode we discuss:
- Good marketing as telling stories
- Why professionals might be wrong 9 times out of 10 about why their client buys from them
- Marketing adviser as stage manager or show director
- Bring the same energy each time, regardless
- Moving highly intelligent people to your point of view
- How to challenge effectively but respectively
- A more unique route to law and marketing
- The benefits of charity work
- Insights from a theatre background & an MBA
- Lessons from collaborating with limited resources
- Casting for culture not talent: Why it's a bad idea hiring based solely on technical skills
Connect with Roy Sexton:
Clark Hill Business Law Firm: https://www.clarkhill.com/
Facebook: https://www.facebook.com/roy.sexton
LinkedIn: https://www.linkedin.com/in/royesexton/
For transcripts and more information visit: www.almcride.com/roy-sexton-theatre-to-marketing-lawyers-interview-008
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
If you're interested in more visit www.almcbride.com/minicourse for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
