Make your body learn: A conversation with Simon Roberts Artwork

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Unmute - The Podcast from DesignUp

Make your body learn: A conversation with Simon Roberts

March 09, 2021 • Shiva Viswanathan • Season 1 • Episode 7

Simon Roberts is a business anthropologist.

He is widely regarded as a pioneer in the field of anthropology in business and the use of ethnography in corporate research, design and innovation. Early in his career Simon established Ideas Bazaar, the UK's first dedicated ethnographic research company and subsequently led a human-centred R&D team at Intel Corporation. He has been actively involved in the EPIC community since its inception in 2005, he chaired the conference in 2012 and 2013 and is currently Board President.

His book The Power of Not Thinking: How Our Bodies Learn and Why We Should Trust Them is to be published by Bonnier in 2020. Simon has written and spoken widely about ethnography, business anthropology, innovation and ageing. His work has been covered by The FT, WSJ, Quartz, Bloomberg and the BBC.

He co-founded Stripe Partners in 2013.

You can read his article on UX-ification of Research here.