Your Breakout Book
Welcome to Your Breakout Book, the podcast that helps authors like you write, publish and prosper. Hosted by Dana Kaye, founder of Kaye Publicity, Your Breakout Book is a combination of live audio trainings and expert interviews, providing everything you need to launch your own breakout book. If you’re looking to implement long-term, sustainable strategies that ensure your readers will come back for every book you write, then you, my friend, are in the right place.
Your Breakout Book
How I Used My Writing Skills to Launch a Literary PR Agency
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Dana Kaye
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Season 2
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Episode 13
Did you know that when I started Kaye Publicity in 2009, I had zero PR experience? If’ I’m being honest, I don’t think I fully grasped the difference between publicity and marketing, or what the broader public relations umbrella looked like.
So how did I launch a successful book PR agency with zero experience? I relied on my writing skills.
All month long, we’re exploring how authors can put their writing skills to use in their book promotion, and why storytelling is the most powerful tool for attracting new readers. To start, I’m sharing my journey from freelance writer to agency owner, and how what I lacked in PR experience, I made up for with my storytelling abilities.
Resources mentioned:
- kayepublicity.com
- kayepublicity.com/yourbreakoutbook