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BYOBrand Podcast

The BYOBrand Podcast is the Creative Incubator and Branding Launchpad where Brazen Entrepreneurs Turn Businesses into Brands and Brands into ICONS! Straight-Up, Blunt, + Oddly Refreshing, Host & Branding Badass, Hannah Ellaham, spreads the good gospel every business needs, but what only industry giants and Branders know. In an age where Brands reign supreme, small businesses can not only compete, but dominate on the same free platforms. The difference between Big Brands and your business is this knowledge. So, Tune-In and Turn Up The Virtual Soapbox each week for an earbud full that will get your business rolling and help you Build Your Own Brand, So You Can Bring It Too! https://www.byobrandpodcast.com

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BYOBrand Podcast

Target Audience- Find Your People

September 15, 2020 • Hannah Ellaham • Episode 2

Sure, walk-ins are great -and you should take that sale to the bank, but if THAT'S your average customer...you may be in some deep dodo. At the end of the day, nobody wants to be sold to. I think we’ve all had enough of the marketing gimmicks and pop-ups. Want to know what Brands do that most of us, day-to-day businesses, don’t do?

They connect with their target audiences by sharing an experience. Think about it...Dove doesn't say, 'Buy Our Soap!" They talk about body confidence. A lurking issue that happens to a sizable % of people when they're nudie and applying that soap. They KNEW that about us, guys.

What do you know about your people? If you have a business of any kind, don’t you want people to waltz up to your feed or through your shop doors already knowing they’re in the right place? Well, this is the podcast episode that’s going to tell you how it’s DONE!

When You're Ready to Speak To The Right People -The One's Who Can Appreciate What You Miss Holiday Meals To Build, Press Play and Let's Get Crackin'.

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