Episode #170 - Why Quality Matters/ Part 2 -w/Clay Hoberecht-Best Body Shop

Episode Notes: 

This week, Part 2 and conclusion of this 2-Part series, we wrap-up our conversation with Clay Hoberecht, the visionary leader of Best Body Shop and Wichita Wagyu, and focus on what quality really means.

 Our interview evolved from the artistry of automotive repairs to the ethics that drive us, as we shared stories that reveal just how much rides on the skills and integrity of those behind the garage doors. It's a riveting exploration of the parallels between the precision of surgeons and the painstaking work of our industry's craftspeople, who guard the safety of families with every vehicle they restore.
 
 Venturing beyond the stall, we pulled back the curtain on the courtroom drama where Clay stood as an expert witness, exposing the collision between the insurance industry's cost-cutting and the need for uncompromising adherence to OEM repair procedures. Clay also shared his own journey from running a modest shop to becoming a staunch advocate for OEM parts, diving into the critical role of customer education in navigating this battlefield.
 
 We also explored his fascinating detour into the Wagyu beef business, where the stakes of leadership and customer engagement are also critical. His story serves up a savory slice of how passion can transform into a thriving enterprise, and how the lessons learned there resonate with the core values we cherish in our own industry. Don't miss this opportunity to gain invaluable insights and perhaps find inspiration to carve your own path in whatever field you're passionate about!

 Guest Info: Clay Hoberecht – owner/ Best Body Shop & Wichita Waygu

 Facebook: https://www.facebook.com/BESTBODYSHOPINWICHITA

 LinkedIn: https://www.linkedin.com/in/clay-hoberecht-a8508a17b/

Website: https://www.bestbodyshopinwichita.com/

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Chapters

• 0:01 Quality Matters
• 8:41 The Power of Coaching in Business
• 15:45 The Importance of Ethical Auto Repairs
• 28:03 Clay's Journey Into Wagyu Business

Transcript

Rick: 0:01

you know, I tell customers this all the time and I'll tell you, Rick, what's the difference between my technician and your doctor. Well, your doctor or surgeon is going to release you on your two feet. My technician is going to release your 7,000 pound car that your family goes, gets into and drives down the road at 70 mile an hour and if he doesn't do his job correctly, you could look at losing your entire family and hurting other people around you. If your doctor doesn't do a good job, you're the only one at risk. He's only going to kill one Exactly.

Rick: 0:40

Welcome to the MindWrench Podcast with your host, rick Sellover, where minor adjustments produce major improvements in mindset, personal growth and success. This is the place to be every Monday, where we make small improvements and take positive actions in our business and personal lives that will make a major impact in our success, next-level growth and quality of life next-level growth and review the show.

Clay: 1:22

When you rate and review the show, the algorithms for Apple, spotify, google Podcasts, iheartradio, amazon Music and all the other platforms will see that it's valuable and show it to more people that have never seen it before, and hopefully it can help them too. I would really, really really appreciate your help, sharing this word with your friends and family as well, and if you're a brand new listener, welcome. I hope you find something of value here that helps you in your personal or professional life as well. Please make sure to click the subscribe or follow button so you never miss another episode. This episode.

Clay: 1:54

I am absolutely stoked to chat with this week's special guest. He's an out-of-the-box thinker, an outspoken trailblazer for this industry, a true master of social media. He's the creator of an industry-leading collision center model and now a bona fide stakeslinger, as well as being one of my co-hosts for the past two years on the Collision Cocktail Hour. If you don't know this man with the ZZ Top beard, shades, baseball cap and the unapologetic videos of what's really going on in the body shop world, then you haven't been paying attention. This week we're talking about why quality matters with Clay Holbright, owner of Best Body Shop in Wichita, kansas, and now Wichita Wagyu. This is part two and the conclusion of our two-part interview with Best Body Shop owner, clay Holbright. Hopefully you found the insight shared by Clay useful. If you missed it, you can still go back and check out Part 1, episode 169, and catch up before listening to this episode.

Clay: 2:50

This week we're diving deep into the rationale behind OEM repairs processes and parts, as well as what working for the consumer the real customer really looks like. We also touched on entrepreneurship, where quality is paramount, no matter what the industry. So, without any further delay, let's get to part two of my interview with Clay. The thing is is these people were craftsmen and nobody really realized it back then. And you jump up 40 years, 50 years, 60 years, and now these people that are working on cars are magicians to be able to pull apart today's vehicle and all the electronics and all the sub assemblies and all the stuff that goes into it. Man, that's not for every joe blow, it just is well and well, here's the well, here's the difference.

Rick: 3:38

And I'll ask, and I tell you know customers this all the time and I'll tell you, rick, what's the difference between my technician and your doctor?

Clay: 3:50

A degree. That's really about it.

Rick: 3:54

Your doctor or surgeon is going to release you on your two feet. My technician is going to release your 7,000-pound car that your family gets into and drives down the road at 70 mile an hour, and if he doesn't do his job correctly, you could you could look at losing your entire family and hurting other people around you.

Clay: 4:15

Absolutely.

Rick: 4:16

If your doctor doesn't do a good job you're going to kill one.

Rick: 4:20

Exactly, and so and so I I do think that it would. It behooves the insurance companies and the body shops that are in bed with insurance companies, or body shops that adopt the model that insurance companies want to stay alive in our industry. I think it behooves them to continue that mentality with technicians, that mentality with technicians. You know, I had a. I had a customer. I popped in the shop the other day when a customer was picking up their car and and John said, hey, this is the owner. Actually, you know, he, his wife, just got no wreck and they're dealing with insurance stuff as well. And this guy sitting there talking about this stuff and I said you know what's crazy is when an insurance company dictates a repair or a body shop coincides with what the insurance wants and saving the money.

Rick: 5:10

I said do you know who gets screwed in that whole deal? And he goes, who? The body shop? And I said no, the technician. I said the majority of shops are off of flat rates, which means that whatever is written on that estimate, that's what they're getting paid and the body shop doesn't get hurt one way or the other because the technician is the one that's repairing it for two hours instead of six hours and I said you know what happens when you give a technician two hours when they're supposed to be paid six, he goes. Oh, they tell you to screw off. I said no, they get it done in two hours. Yeah, they tell you to screw off. I said no.

Clay: 5:44

They get it done in two hours.

Rick: 5:45

Yeah, they're trying to meet the time Now my technicians would quit, because we generally don't hire within the industry the majority of the industry. I just can't find employees within the industry that have any kind of ethic and moral enough to walk away from a bad situation, and so to retrain them actually takes more time and energy than it would just bringing somebody in. That's never been in the collision repair industry.

Clay: 6:16

Agreed, agreed, and that's I think that's where the next batch of of today's technicians are going to come from. It's not going to be people that that wanted to work on cars or that have always worked on cars. It's going to be people that, um, want to do the right thing. They want to do something that means something, they want to make a difference. They want to be a doctor without having to go to medical school, right? They want that kind of ability to provide something of service, right?

Rick: 6:44

well, I mean I, I mean I, you know my general manager. He runs the whole shop. I'm actually remote now I don't, you know, I go in once a month and check up, but he runs the whole place and he just found out the other day what a door rate was. And why did he just find out what a door rate is? Because it's ridiculous and we don't abide by it. At Best Body Shop at our rate is because it's ridiculous and we don't abide by it at best body shop at our shop. If it's ridiculous, we don't do it right.

Rick: 7:11

So for and so when, when he called me and he goes, what you know? What is a door rate? And I explained to him that body shops charge different prices hourly depending on what insurance it is versus walk-in and whatever he goes. Isn't that fraud? And I'm like that's how I see it. I, you know, and you know what, when you explain to a customer by the way, mr customer, I'm going to charge you 79 an hour, but I'm going to charge a geico 76 an hour they look at you cross-eyed and go. I don't understand why. This doesn't make any sense, right because it doesn't make sense.

Clay: 7:47

It just doesn't.

Rick: 7:47

It doesn't. It's ridiculous, it's insane.

Clay: 7:52

Talking about quality, I wanted to back up just a little bit. You know you're one of the most well-known via social media proponents of OEM repair procedures, oem processes, oem part usage. And for those that don't fully understand or there may be some other people within this industry that hopefully that listen to my podcast why is that important and why is that the only way Best Body Shop is going to repair a vehicle? I know it's a simple answer, but I want to hear it from you. If you're looking for a competitive edge for your business or a more effective jumpstart to your personal development in 2024, I'll make your first step super simple.

Clay: 8:41

It is a fact that an incredible number of the most successful business owners, nearly half of the Fortune 500 companies, top-earning professional athletes, entertainers and industry leaders like Microsoft's Bill Gates, former President Bill Clinton, oprah Winfrey, richard Branson, amazon's Jeff Bezos and Salesforce's Mark Benioff all have one thing in common they all have at least one coach and some have several that they work with on a consistent basis, someone that helps guide, mentor and support them, challenge them, help them set and achieve goals that move them forward and then hold them accountable to follow through, driving personal and professional growth. Working with a coach has many substantial benefits. Just for an example, 80% of coaching clients report improved self-esteem or self-confidence thanks to coaching. 99% of individuals and companies that hire a coach report being very satisfied and 96% would do it again.

Clay: 9:35

If, deep down, you know it's time to make those improvements in your business or your personal life that you've kicked down the road year after year. If you're tired of knowing there's a better version of you waiting to shine, but unsure of how to bring that version to light. If you're tired of wanting to enjoy a more successful business but not sure how to start. And if you don't want to go another 12 months without better results, but you don't want to go it alone, then take the first step. It's super simple. Sometimes talking to the right person can make all the difference.

Rick: 10:29

Go Simple we're not engineers, that's it. I was in a courtroom not long ago and I was testifying as an expert witness on behalf of a client that the insurance, you know, decided to not pay the bill. And so they they, he seek litigation. And when I was getting, when I was being cross-examined, they really hammered on. And why did you do this and why? And I kept saying the same thing Well, we follow OEM repair procedures and OEM repair procedures is from the manufacturer's guidelines and those are from the engineers of the you know.

Rick: 10:55

And finally they looked over and I think he thought that he was going to catch me, you know, and he goes. So are you an engineer? And I said, god, no, and that's the reason why it's so important to follow the manufacturer's guidelines. It blew up in his face and the judge agreed with my client that there was only one way. In fact, while I was on that stand, I also looked over at the judge and asked him very clearly, clearly, hey, let's play this the other way. If somebody got hurt in a collision and we didn't follow these manufacturers guidelines, how would you see my liability, my capability, in the situation?

Rick: 11:35

and you know I've never seen a judge go. Well, it depends. No, it's like pretty simple if, if toyota, chevy, ford, if they have a very particular way of how to do something and you decide to not follow it, you better have a pretty damn good reason why not to. I mean, it's not 1985 anymore and if you want to make decisions on how to repair a car, then I would suggest working on 1985 cars, simply put, the vehicles. Nowadays there's clear instructions and I understand that the you know, I'm very aware of how challenging that can be, especially if you have experiences in the collision repair industry of not doing that. But again, my entire staff beings that almost nobody comes from the collision repair industry. When you tell them that, they almost look at it like that's pretty common sense. You know why is that even a question? It only becomes questionable to those that are already in a broken system.

Clay: 12:47

Which there's lots of those. Amen, there's a lot of them, and that's part of the reason why I wanted to talk to you, clay, is because hopefully people see this and they'll listen and it starts to make sense. If you repeat these same things, enough people go. Maybe I should look at what I'm doing and maybe there is a better way.

Rick: 13:09

Maybe I really should start following a different path. Yeah, it's either that or I roll into your town someday with a location.

Clay: 13:15

Oh yeah.

Rick: 13:18

And I'm an expert witness on the other side of you trying to explain.

Rick: 13:24

You know why you didn't repair a car correctly.

Rick: 13:27

We do a significant amount of post-repair inspections and I'm telling you, I've never seen a post-repair inspection that we've performed that passed Right. And it's not because we're I mean we're talking about if there was aesthetic only issues, then I would probably sweep it under the rug and try to work it out with the body shop or whatever. But we're talking about we're talking about it's 2024, and our last post repair inspection involved putting on a junkyard quarter panel, like that's just, it's just wild to me that that's even, that, that's even an option. And then, on top of that, that body shop which I won't name, but it is a massive body shop that is nationally known made excuses as to why they use that part. And and you know what you know it's funny, rick, I didn't have to go through a lot of work on trying to combat back and forth. All I had to do is show the manufacturer's guidelines to the customer and he had it from there and that's what I was going to ask you to say is you know you?

Clay: 14:37

obviously at some point you started out a 2,700-square-foot shop with no running water, no compressor, no booth, no, nothing. Obviously, you had to fix things a certain way to a certain point until you got to where, okay, this is what we're doing team, we're doing OEM repairs only and we're using OEM parts only. Now, what was the biggest struggle for you and your business during that transition? Was it how to have the customer conversation, or was it how do I get through this whole parts thing? Because every time I asked for OEM insurance company or that, I mean, obviously there had to be some friction for a little bit of time. How did that go?

Rick: 15:21

Yeah, no, that's an incredible question, and luckily I found a magic wand and it just made everything perfect.

Clay: 15:30

Ah, are you selling that online yet, because I know a lot of people that would buy it.

Rick: 15:34

No, you know. So it started out first with knowing that we're doing something wrong. The eye-opening experience for me is when I still had the hot rod shop. It was called C Hobright for Customs. We were building hot rods and stuff and I was doing jobs on the side for collision repair and I would help the insurance through the process. I didn't even really write any estimates, I literally just went off of their estimate. And I remember a customer it was a rear body, it was a rear bumper job, not a very big job, but it broke the taillight. We had to replace the taillight. And I remember the insurance coming in and back then we were all friends.

Rick: 16:25

Insurance guys would come in and we'd chat and everything's good. The one guy that came in, particularly, we'd talk all the time and talk about our family and about football and all kinds of stuff. Long story short, he wanted to use an aftermarket taillight and we kind of went back and forth a little bit and I said, okay, not that big of a deal whatever. And on his way out of the shop he turned around and kind of did this whole like winky thing he goes. Remember, don't tell him about that taillight. No kidding.

Rick: 17:01

And, rick, that's what woke me up, because up until that point, I didn't know we were doing anything wrong. Right, it's just a part. Right, how could it be wrong? I just thought this was just a part of what we do. And remember, I'm a technician, not a business owner. Right, I'm a technician that owns a business. Now, and as a technician, I just did what was ever, what was ever. It bugged me, I mean really, really bugged me. Ethics and moral have been an absolutely like foundational thing for me in my upbringing, and so I remember calling the customer and get this, rick, you'll love this. I call the customer and I make an excuse. I'm making excuses for the insurance company. I'm like, well, you know, it's not that big of a deal. We can wallow out the holes or I can space it out if it doesn't fit right, and we can make this thing work. And I remember the customer going hey, who do you work for Me?

Rick: 18:03

or the insurance.

Rick: 18:05

Yes, and I was like well, and I had never asked myself that question before. And I'm like well, I guess you and he goes. Well, I want a damn OEM headlight or a taillight you know, no kidding Okay.

Rick: 18:21

So I called the insurance guy back and I said hey, man, just wanted to, you know. And here we are. We're supposed to be friends, right? I'm like hey man, just you know, da-da-da-da-da, and I talk to the customer and the customer really wants an OEM taillight, and blah-blah-blah-blah-blah, and the guy instantaneously flips and said what the hell are you doing, clay? What do you mean? He's like do you know how big we are? Do you know that we would decimate somebody like you? I, I mean like, gloves off, ready to go to battle. And I'm like and that, right there, that experience.

Rick: 18:55

Now I wish I could tell you that I learned a whole bunch of stuff and we worked it out. No, I paid for a damn OEM taillight out of my own pocket and got the damn car done and left bewildered Like what the hell do I do? And then I started doing research and I started really getting into the stuff and I took to social media to kind of expose this stuff, having no idea how big of a tell that I was stepping on and that's when I I found out the insurance company is exceptionally vindictive to anybody that rises up against you know the system that they have already put in place.

Rick: 19:38

That is where Barrett Smith came in. He actually he had emailed me a few times because I'm making all these loud videos about you know, this insurance is doing this and that insurance is doing that. And I was just really loud and they got a decent amount of views too. But Barrett ended up telling me he goes Clay, you're an idiot with a great heart. He goes. You want to do the right thing, but you're just a noisy gong right now. You're not educated, and he goes. If you're educated, you could actually be effective in your client's life instead of just being on social media screaming and yelling about stuff. Right, and that's when. That's when I had to go down the road of learning, not just not just my rights and my consumers rights, but had to learn, go down the road of learning how to repair a car correctly, and that's where we stopped working on cars that we weren't equipped to repair.

Rick: 20:35

I found out.

Rick: 20:36

In that same conversation, barrett asked me a series of questions that I failed at the majority of those questions and he goes hey, you're not even repairing cars correctly. So you're out here yelling and screaming and telling people you know that it's a, it's a screwed up industry and it is. But you're not there yet. And so I, from there, started instantaneously enacting you know, if we don't have the tools and equipment, we're not repairing the car. Now what happened after that is I had to learn how to sell, because now, all of a sudden, I can't just take on any job, I have to kind of pick through the jobs, which means that your pipeline has to be really full. And I started learning how to create bigger problems than the problem that's in front of me and I loaded our shop up with cars that I was able to. I did, rick. I did a lot of bumper jobs, a lot, because that was about all.

Clay: 21:43

I was equipped to Because you were prepared to do those correctly. Right, Amen, amen.

Rick: 21:55

But the minute it needed a spot resistance welder, I'm over there like. Oh so I'm calling friends, you know, with other shops Can?

Rick: 21:57

I sublet this and I'll paint it like trying to work it out. But I had to be just exceptionally tenacious and had no give up in me and we just had to really work hard and we had to just turn away stuff that didn't fit, you know, at the end of the day, like once I knew what was right from wrong, it became a really simple like well, you're either going to be a part of the problem or part of the solution, right?

Rick: 22:28

so you chose the right path yeah, I stuck my head down and and within a few years, you know, with a lot of ingenuity and a lot of leveraging and a lot of selling and an insane amount of 20 hour days times, seven days a week, you know, we, we bought all the tools and equipment and did whatever it took to to to be able to repair cars correctly, you know.

Clay: 22:53

Great takeaway for those listening that are in that position. I got a pretty good running business right now. I know I'm not doing it all correctly, but how do I get there and Clay just explained. You may have to change your methods, you may have to turn cars away and you may have to double, triple down on the ones you can do. But there is a way through and you can work, sell and earn your way through that transition. It's just not going to be comfortable.

Rick: 23:23

Rick, here's something that I think would change everyone's life. Whatever decision you make, just explain it in layman's terms to your client and tell me that they're going to stay with you If you're willing to repair, you know. If you're willing to look at your customer and say we're not repairing cars correctly, but we're trying, do you really think that they're going to leave their car there?

Clay: 23:48

No, not for a second.

Rick: 23:49

No, they're going to pick up their car and go. You're crazy If you think that you're going to leave their car there. No, not for a second. No, they're going to pick up their car and go. You're crazy If you think that you're going to learn on our car.

Rick: 23:57

no, tell me when you're ready, tell me when you have an actual, viable repair shop, and then I will trust you with my family's vehicle, you know. So you know. I have little to no sympathy for those that are in the industry currently that know that they're improperly repairing cars but won't do anything about it simply because they don't want to disrupt their cash flow. Right, right, I mean, those are the kind of people that I think, man, if your customers only knew who you really were, you know you would not be trusted with their family's life.

Clay: 24:47

But good news is, clay. Something I wanted to bring up is you are making an impact in this industry and you know that there are more and more shops every day that talk about you know, we want to be like Best Body Shop, or we want to be like Walt's Shop, or we want to be like Blake's Shop Right, because you know there's a faction of you guys out there that are figuring out how to do it right, figured the process out, figured out that customer conversation that should happen before a car even comes into your stalls. Um, and you're making, you guys are making an impact on this industry. So I just I, did you ever imagine that? You know you think back five years that you, through social media and through the conferences and stuff, would be making an impact on this industry?

Rick: 25:35

No, and I'm not a hundred percent. You know when, when you say, when I, when I hear people say, oh yeah, you're making an impact, it's kind of I don't know if I am or not. I feel like I'm a really brash guy that probably says some things that piss a lot of people off.

Clay: 25:52

Well, welcome to the industry.

Rick: 25:54

Yeah.

Clay: 25:57

That's not it, though. What I mean by making an impact is you have people talking positively about you, how you do your business, how you do correct repairs, how you do correct repairs, and they see that, okay, this guy that looks like he just got off the road, proofer ZZ top, is making a massive difference in doing things right. I can do that. I just suck it up and go through the sucky part, and I can do it, and I think it's inspiring other shops to go. That's my next thing I want to do is I want to? I really want to get into doing the proper repairs. How do I do?

Rick: 26:33

that? Yeah, well, I will tell you that I write out goals every single morning. Every morning, I write out my goals, and one of the things that consistently and I don't control what's in it, I just kind of organically let things come to me that I just naturally want, let things come to me that I just naturally want and one thing that consistently comes to those goals is there's an impact and that the rights, that that the wrongs in this industry are righted and that the people that are industry, industry, that are hurting people are, are corrected and those that are working their asses off to do the right thing are seen for who they are. I, I, you know, I, I have an immense passion for seeing justice on both sides and, yeah, so I mean, that means a lot to me and I, I, I hope that I am making an impact, a positive impact, not not being that noisy gong, and I hope that I continue to you know, I think a lot of people hope you do too, so that's awesome.

Clay: 27:34

Hey, we're gonna get short on time real quick here, but I think we could do this for probably four or five hours. I'd probably have to get a beer at some point. But, um, for lack of making everybody go through four or five hours of us ranting back and forth, I want to just touch on a couple things here. So I know that, uh, I just saw that you were the 2024 vehicle care, vehicle care rock star for march. Uh, that was pretty cool. I watched the video, the interview you did. I thought that was really neat. Was that? Did you knew that was coming? Was that just like out of thin air? That just kind of popped up?

Rick: 28:12

yeah, so I know I knew there was coming um, so babcock's media actually flew me out to michigan a while back um and you didn't stop and see me.

Clay: 28:22

Thanks to do well.

Rick: 28:25

Trust me, I was I was in and out uh I squeezed it in between some things, but no, it was a fun experience. They were really cool people and they called me I guess there was a few people that elected me for it Awesome, yeah. So they flew in, they treated me really well. We ate steaks the first night I was there and I was like guys are already, you know, you're already treating me real well, um, so, but no, it was a, it was a fun time. Did did a couple different interviews and, um, it was kind of fun. There was, there was one of the head guys there uh, wasn't a part of the collision repair industry and um, and the original interviewer, um, I think it was jay that was supposed to do the interview. He, you know, he writes for body shop business and and so a lot of part of the interview there was a lot of wide eyes, like you know, whoa, I didn't know this was a student you know what this is the collision repair industry.

Rick: 29:30

There was at one point where they were like I can't remember what. There was some part of the interview where they said something and I was like, yeah, the industry's you know, in the trash. They were like whoa, this interview went south, wow oh my God, well, listen, congratulations on that.

Clay: 29:50

I think it's awesome, I think it's really cool. So, like I said, you are making an impact. One last thing I want to touch on. We were talking about why quality matters and we started with my joke about the steak slinger. So I know you've recently have bought a business and you're getting ready to launch it, I believe on the 20th of April, so a couple days away. Just real quick. I mean, how did you get into Wagyu that's pronounced correct Wagyu, right? Wagyu yep, which is just the Japanese word for nice steak, right?

Rick: 30:28

Yeah, no, actually it's the Japanese word for beef.

Clay: 30:30

Oh for beef okay. That's word for beef. Oh for beef. Okay, that's it, not even nice, just beef.

Rick: 30:35

No, so I've been a steak guy through and through forever. I mean, I love steak. I'm damn near a carnivore before everyone started becoming a carnivore diet. You know, I just love it.

Rick: 30:50

Um, on boss's day a few years ago, my employees bought me a wagyu box of assortment steaks. Um, and I ate a steak out of that box and was like what is this? I've never heard of this, I've never experienced you like. And I got a hold of the guy that they got it from, and from there I started buying Wagyu from him for me personally. And then, and then, just one day, I went you know how do I turn this into a business?

Rick: 31:26

He he was actually his dad owned the farm for 60 years. He was actually his dad owned the farm for 60 years. He's a financial advisor and he was selling these steaks out of the back of his office and I'm like this needs to be a retail store. I mean, it's like, it's like you're finding gold. You know the best steak ever, yeah. And so, yeah, from there I just started developing an idea of what to do and I and I got, I signed an exclusivity deal with that guy and then brought in a bunch of other farms and yeah, we're, we're finally now set up in a, in a retail store, and, uh, our grand opening is this this saturday sweet.

Clay: 32:10

That's awesome. Listen, I'm going to share the. Make sure you give me the website, because I'll share that in show notes. Go to the website, check it out.

Rick: 32:22

Super easy WichitaWagucom.

Clay: 32:25

Oh, that's a tough one.

Rick: 32:27

How do you?

Clay: 32:27

spell Wichita. No, I got it.

Rick: 32:29

Wichita.

Clay: 32:29

Wagu, and you can ship this throughout the United States. Correct, yep, okay.

Rick: 32:40

You know, what's funny is actually, some of my biggest customers are from the collision repair industry. James Rodas, you know James Rodas, don't you? Yeah, james Rodas called me the other day, or called my wife the other day, with, once again, another order and he finally said just keep my credit card on file, I'm sick of reading it.

Clay: 33:03

That's great. We'll get that message out for you. I'm thankful that you're on the show today. I really appreciate your time. I know we've got the Collision Cocktail Hour coming up in a week. Maybe we might have to rename that to the Collision Cocktail and Steak Hour. We'll see how it goes. We'll ask Laura and Mickey and Matt what they think about this.

Rick: 33:26

Yeah, I'm into that.

Clay: 33:29

Last thing before I let you go. I know we're a little bit over time, but if you just had to pick one, what's the greatest lesson you've ever learned?

Rick: 33:41

oh, oh, that's a tough one, dude, that's, that's easy. What the the the best?

Clay: 33:49

there's no wrong answer. There's no wrong answer. No one's gonna know if that was that is that is true?

Rick: 33:56

um, I think that I think the hardest and the best lesson I've learned was the most recent one, and that is that I'm that not everyone's a good leader, and it's okay To work within your strengths while developing other people for your weaknesses. So I think that that was that has brought me the most amount of fulfillment, and that was an Exceptionally hard lesson To learn and took a lot Of Humility for me to get over Myself to learn that lesson.

Clay: 34:40

Excellent and congratulations for doing it. Thanks for sharing that, clay. Hey, great spending time with you today. Uh, thanks so much for the time and sharing your story, and I know there's a lot more to talk about, but you know we can do a couple more podcast episodes too, clay.

Rick: 34:58

So absolutely anytime.

Clay: 35:00

Thank you for having me you got it, man, it man. Have a great week and a great weekend, and I will see you next week for sure. Well, that wraps up our two-part interview with Best Body Shop. Hopefully you were able to gain some valuable takeaways and some food for thought from our conversation with Clay. He's easily accessible if you have any questions and I'll leave his contact links in the show notes. Thanks again for tuning in. I really appreciate your support and I hope you have a great week. I can always be reached at wwwrickselovercom, where you can find all my social media links podcast episodes, blog posts. No-transcript.