I’ve said it before and I’ll say it again, guests are the most effective way to grow your podcast! And today we’re talking about how to get them on your show, what to do with them when they’re on, and how to leverage their audience to grow yours!
And for those of you that need some help to reach out to potential guests I’ve put together a guest pitch template which you can download here! Remember, it’s just as important to build a relationship with a potential guest as it is to have them on your podcast, that relationship is what will motivate them to share the episode once it airs.
In this episode I cover:
- Who should be a guest on your podcast?
- Pre-qualifying and using applications
- Setting expectations
- Marketing and promos
Here’s a list of simple assets you can prepare for your guest:
- Audiogram - one for stories, one for their feed
- Quote graphic - something really pivotal that makes them sound amazing
- Graphic that says “I was on ‘this’ podcast!”
- Social caption that includes a call to action to listen to your podcast
- Bonus: Copy for an email they can send to their list
And seriously, don’t skip this step, it is ESSENTIAL.
Highlights:
- 01:30 - Listener Review from KBear
- 03:20 - Guest Pitch Template https://theultimatecreative.com/how-to-pitch-podcast-guests/
- 03:30 - Who should be a guest on your show?
- 05:21 - Pre-qualifying and using applications
- 06:40 - A few questions you might ask on your application
- 07:48 - Setting Expectations
- 10:22 - Marketing and Promos
- 10:41 - Assets to share with your guests
That’s it for this week! Don’t forget to download the guest pitch template to help you get more amazing guests on your show!
Work with me:
https://theultimatecreative.com
Follow me on Instagram:
https://instagram.com/the_ultimatecreative
Links mentioned in this episode:
- Guest pitch template: https://theultimatecreative.com/how-to-pitch-podcast-guests/
- Episode 37 - Setting podcast goals for 2021: https://theultimatecreative.com/setting-podcast-goals-for-2021
- Leave a review for Ultimate Podcast Marketing on Apple Podcasts! https://podcasts.apple.com/us/podcast/the-ultimate-creative/id1506516168
Work with me!
Podcast Production: https://theultimatecreative.com/podcasting
Podcast Strategy: https://theultimatecreative.com/podcast-coaching
Follow me on Instagram at @the_ultimatecreative and don’t forget to rate, review and subscribe to Ultimate Podcast Marketing wherever you get your podcasts! https://ratethispodcast.com/ultimate
