011 Marketing Executive Dela Yador

Dela Yador (@dela_y) is the founder and CEO of Soil Media LLC, a marketing consultancy based in Los Angeles.  Dela has clocked over 15 years of experience and knowledge within the marketing and branding industry including being an executive at both VH1 and Pernod Ricard. As a trusted industry consultant, he's built a strong track record  of leveraging culture and story-telling, to drive business, awareness and share of conversation in competitive and crowded spaces.

On this episode,  Dela and CK discuss growing up in New York City, his career in television and spirits, growth and development during the pandemic, and much more.