The Supplement Tester: Fighting Ingredient Fraud (Elan Sudberg, CEO of Alkemist Labs)

Elan Sudberg, CEO of Alkemist labs, industry thought leader and Board Member of AHPA (American Herbal Products Association) provides insights on companies that are "doing it right" in the supplement industry, fraud that is occurring in the industry, cyber attacks and how he has implemented a sustainable culture focused on balance and quality. 

www.Alkemist.com 

Chapters

• 1:34 How Elan got Started with Alkemist
• 3:23 How does Alkemist Differentiate Itself?
• 5:36 What is Most Frustrating about the Natural Product Industry Today?
• 7:32 Are More Companies Transitioning Towards Transparency?
• 10:50 What Should Consumers Look for in Natural Products?
• 13:15 Companies Achieving Transparency
• 15:35 Culture and Transparency
• 21:20 Fraudulent CoA's
• 25:30 Ransomware
• 31:37 What's the Outlook for the Natural Product Industry?
• 34:49 Elan's Transparent 10