Create Your Own Signature Framework With Tiffany Ingle Artwork

Captivate + Convert with Christy Cegelski

What if you could attract the people you actually WANT to work with, render the competition irrelevant, and get paid to do what only YOU can do? The Captivate and Convert Podcast with Christy Cegelski will show you how. As a connection-driven conversion copywriter and email strategist, Christy talks all things copywriting, marketing, and branding. Each week she'll share tips and strategies designed to help you become known in your niche so you'll have ZERO competition, as well as in-depth conversations with other online biz experts. Expect a few fun, thought-provoking "Christy Questions" that just might make you shift in your seat a little bit (because that's the stuff you really want to know!)

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Captivate + Convert with Christy Cegelski

Create Your Own Signature Framework With Tiffany Ingle

November 01, 2021 • Christy Cegelski / Tiffany Ingle • Episode 62

“Always keep your ear to the ground, so that you are aware of how people are responding to your brand.”

— Tiffany Ingle

You can’t scroll your Instagram or Facebook feed for more than a minute without running into an entrepreneur posting about their signature, 4-step framework that’s going to transform your biz — or even your life!

What IS a signature framework?? And should you create one for your own business?

My guest for this episode, brand voice strategist Tiffany Ingle, is here to spill the beans on exactly what a signature framework is, how to develop a sellable one, and why building an aligned framework will set you and your offers apart from your competition.

Sounds great, right? But there’s more — creating your signature framework will actually simplify EVERYTHING about your brand strategy, from marketing to offer creation!

“When you’re thinking about creating a framework, you first want to consider what you’re doing right now,” Tiffany says. “Think about what’s working for you internally, and then figure out what’s working well for your existing clients. Get on the phone with them — find out what parts of the process are really resonating with them.”

In this episode, Tiffany shares how to build a framework, when to roll it out, and whether you should share it publicly!

Hit play and find a new way to work! In this episode, you’ll learn:

What it means to create a “framework” in your business — and why a good framework will become the spine of your brand
The importance of being flexible and treating your framework as a living thing
Whether you should focus on process or outcomes when it comes to your framework

Subscribe now and never miss a single episode!

About Tiffany Ingle: Tiffany Ingle is a brand voice strategist and conversion copywriter, a mom of three young kids, and host of the Authenticity is Addictive podcast.

Highlights:‌ ‌

00:33 Intro

01:22 Meet Tiffany Ingle

03:43 The MLM intro

06:13 Shift to freelance writing

08:12 Entrepreneurship & motherhood

10:35 Pandemic & online courses

12:25 What is a framework & why have one?

14:22 How do you develop a framework?

17:30 Be flexible & responsive

18:44 Process or outcomes?

20:34 Share it publicly?

23:28 Lead magnets & templates

24:36 Tiffany's CRAVE Framework

30:42 Outsourcing with a framework

32:15 The Christy Questions

37:01 Find Tiffany

Please remember to subscribe, rate, and review!

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Tiffany Ingle

https://tiffanyaingle.com

https://tiffanyaingle.com/aia

Instagram: https://www.instagram.com/tiffanyaingle

https://www.linkedin.com/in/tiffanyaingle

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HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!

https://christycegelski.com/hire-me

CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski