ENCORE: How To Generate $75k From Your Freebie Artwork

Captivate + Convert with Christy Cegelski

What if you could attract the people you actually WANT to work with, render the competition irrelevant, and get paid to do what only YOU can do? The Captivate and Convert Podcast with Christy Cegelski will show you how. As a connection-driven conversion copywriter and email strategist, Christy talks all things copywriting, marketing, and branding. Each week she'll share tips and strategies designed to help you become known in your niche so you'll have ZERO competition, as well as in-depth conversations with other online biz experts. Expect a few fun, thought-provoking "Christy Questions" that just might make you shift in your seat a little bit (because that's the stuff you really want to know!)

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Captivate + Convert with Christy Cegelski

ENCORE: How To Generate $75k From Your Freebie

December 27, 2021 • Christy Cegelski / Sara Vartanian

“I knew it would help me… get a pulse on who my audience was.”

— Sara Vartanian

Does your lead magnet need a glow-up? It may be time for you to consider going high-touch.

This week’s guest is Sara Vartanian, an incredible launch strategist and copywriter who happens to be one of my besties! Sara has been featured in Forbes and shared her amazing skills in countless popular online programs, so I know you’re going to love what she shares in this episode!

Here’s the scoop: Sara has a really unconventional approach to creating lead magnets — she calls it the Unscalable Lead Magnet Method. It was through this method that Sara was able to land her first few long-term clients… and generate over $75k in revenue.

I’m going to let you know right now — this definitely isn’t your typical PDF freebie!

This conversation is a no-nonsense, no-filter look at the good, bad, and ugly of lead magnets. From lack of focus to bloated value, you’re going to find out in detail where most typical lead magnets go wrong. And after you learn why your freebies aren’t giving you the conversions you crave, you’ll discover how to create lead magnets that’ll position you as your niche’s newest genius unicorn (and earn you some jaw-dropping social proof).

Basically, this is a mini-masterclass you’re not going to want to miss! So hit play and find a new way to work!

In this episode, you’ll learn:

> The common issues plaguing conventional lead magnets — and why they often fall flat.

> How to create super-personalized lead magnets that deliver real value to your audience (and your own biz).

> How to eventually scale your unscalable lead magnet.

Subscribe now and never miss a single episode!

About Sara Vartanian: Sara Vartanian is a content strategist, copywriter, and happy introvert. She helps introverted entrepreneurs stand out (and show up) with words, so they can make their audience feel deeply seen and heard — while they stay home in their comfy pants.

Highlights:‌ ‌

01:58 Meet Sara Vartanian.

05:14 Accidental copywriter + imposter syndrome.

07:25 Where magnets go wrong.

10:21 The Unscalable Lead Magnet Method.

15:16 The results.

17:56 Social proof + two-way value.

19:51 Unscalable lead magnets + transformation.

24:02 How to resonate.

25:30 ‌Scale+ repurpose.

28:44 Building relationships.

29:51 Keep it simple + low-pressure.

33:25 The List Playbook.

34:19 ‌The Christy Questions

Please remember to subscribe, rate, and review!

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https://www.saravartanian.com

https://www.instagram.com/saravartanian

https://www.facebook.com/saravartaniansocial

The List Playbook: https://www.saravartanian.com/list-playbook

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HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!

https://christycegelski.com/hire-me

CONNECT WITH CHRISTY ON INSTAGRAM:

https://www.instagram.com/christycegelski