What An OBM Does + If/When You Should Hire One With Erika Macauley Artwork

Captivate + Convert with Christy Cegelski

What if you could attract the people you actually WANT to work with, render the competition irrelevant, and get paid to do what only YOU can do? The Captivate and Convert Podcast with Christy Cegelski will show you how. As a connection-driven conversion copywriter and email strategist, Christy talks all things copywriting, marketing, and branding. Each week she'll share tips and strategies designed to help you become known in your niche so you'll have ZERO competition, as well as in-depth conversations with other online biz experts. Expect a few fun, thought-provoking "Christy Questions" that just might make you shift in your seat a little bit (because that's the stuff you really want to know!)

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Captivate + Convert with Christy Cegelski

What An OBM Does + If/When You Should Hire One With Erika Macauley

January 24, 2022 • Christy Cegelski / Erika Macauley • Episode 74

“Do a time audit… One thing that business owners and CEOs do constantly (and I see so much more in online businesses than brick-and-mortar businesses) is they undervalue their own time.”

— Erika Macauley

If you’ve ever wondered whether an online business manager is a good fit for your business, then you’ll definitely want to tune into this episode!

You can just call my guest, Erika Macauley, the Chief Get-Sh*t-Done Officer.

OBMs and VAs have become extremely popular in the online business world, and I like to say that Erika is the online business manager to the internet stars. She helps visionary entrepreneurs do more of what they like to do… and less of what they don’t.

Sounds great, right?

But… what does an OBM actually DO?

If you need a primer on the magic of OBMs, don’t worry — so did I! In this episode, Erika shares everything you need to know about finding, hiring, and working with the OBM of your dreams. You’ll get the lowdown on what an OBM can do for your biz, at which stage you should think about hiring one, and how to create an amazing onboarding process.

Hit play and find a new way to work! In this episode, you’ll learn:

The cost and benefits of working with an OBM — and which types of businesses should hire one
The many different ways that you can work with an OBM, from launches to VIP days to ongoing
The difference between VAs and OBMs, and when to work with each

Subscribe now and never miss a single episode!

About Erika Macauley: Erika Macauley is an integrator, OBM, and project manager. She helps 6- and 7-figure online creative biz owners pull all their ideas into a stress-free, revenue-generating structure and long-term strategy.

Highlights:‌

00:33 Intro

01:57 Meet Erika Macauley

02:49 Erika’s journey

09:26 Life experience counts!

11:22 What do OBMs do?

14:48 OBMs + launches

16:51 Who should hire an OBM? (+ $$)

21:49 List your pricing on your website

25:11 VAs v. OBMs

29:40 90-day onboarding process ‌

34:45 Money talk!

37:43 The Christy Questions

Please remember to subscribe, rate, and review!

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Erika Macauley

https://erikamacauley.com

https://www.linkedin.com/in/erika-macauley

Instagram: @erika_macauley

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